Brad M. Email & Phone Number

Greater San Diego Area

Family Health Centers of San Diego is the 10th largest Federally Qualified Health Center (FQHC) in the country and the largest provider of uninsured health care in California. With over 62 locations, the organization encounters nearly one million patients annually. • Delivered several highly successful social marketing campaigns targeting hard to reach populations resulting in an average conversion rate of 30% (YMSMC, MSM) and 44% (Transgender). • Refined the organization’s brand identity by leading the creative direction in messaging and design of patient facing materials, resulting in a 20% increase in website traffic.• Restructured the digital customer service and retention program by developing response protocols to online reviews and web-based customer complaints. In addition, increased response rate of the multi-language patient satisfaction survey program by 26% in one quarter.• Implemented a social marketing and funnel tracking system which measures increases in revenue and new patients contacts to monitor the Google Ads Grant for nonprofits. • Served as a member of the organization’s Diversity and Inclusion Committee responsible for creating monthly cultural awareness employee communications and annual application submission to the Human Rights Campaign Healthcare Equality Index (HEI). For the past four years, Family Health Centers of San Diego has been one of the few Community Health Clinics in the country to be designated as a Healthcare Equality Leader by the Human Rights Campaign.In 2021, Family Health Centers of San Diego received the largest quality award in the nation from the U.S. Department of Health and Human Services (HHS), for our work in providing quality care to our patients.

Greater San Diego Area

(PureForge holds several international patents on a manufacturing process that treats metal to withstand high heat and high friction.)• Led strategic planning and repositioning of the organization’s brand and communication programby developing new collateral materials and messaging in several key industry verticals.• Implemented a company-wide customer relationship management program to track sales,purchasing, inventory and manufacturing.• Developed and implemented a supply chain workflow procedure to maximize footprint andoptimize production.• Managed outside sales representatives, all incoming customer leads, individual sales pipelines,and provided customer support.

Greater San Diego Area

(Donate Life California is the state authorized organ, eye and tissue donor registry.)• Provided creative oversight and strategy for all external marketing and communication campaigns.• Directly oversaw organization’s human resources, accounting, payroll functions and annual tax audit to ensure accurate and efficient compliance.• Responsible for the development and implementation of the organization’s budget and operation plans to meet annual board and organizational objectives.• Forecasted quarterly revenue figures and provided weekly revenue reports.• Prepared and conducted annual performance appraisals, including communicating the employee’s performance results and required improvements for three direct reports.• Redeveloped customer database to optimize queries for reporting and increased security measures to comply with mandated legislative code requirements.• Developed and ensured the compliance of all organizational policies and procedures.• Successfully drafted, lobbied and passed three legislative initiatives that required significant oversight by the heads of the Department of Motor Vehicles, California Highway Patrol and California Attorney General’s Office.• Created, implemented and maintained of three nationally recognized web properties and one e-commerce site, each averaging 25,000 unique visitors per month.• Produced four high-visibility annual events resulting in an average of 10 media hits per market and planned and coordinated four statewide trade shows a year.• Developed branded marketing collateral distributed throughout the state of California in hospital, government and consumer facing organizations.• Crafted social media strategies that focused on personal story telling resulting in an 800 percent growth over the course of three years.• Grew California’s donor registry by 64% in four years to become the nation’s largest registry.

(Kelar Pacific is an Autodesk channel partner and consulting firm specializing in Architecture, Engineering and Construction software solutions.)• Created and execution quarterly digital marketing campaigns resulting in an average increase of 10% above expect revenue goal for two consecutive quarters.• Developed new corporate communication and brand identity to increase awareness and B2B visibility.• Created and maintained a consistent monthly messaging campaign resulting in an 18% increase in inquiries for product and service.• Planned, created and executed demand generation campaigns to drive new growth opportunitiesin current and emerging markets.• Responsible for business development and lead flow process of procurement in project bidding.• Maintained and updated client information in CRM database system to ensure quality data.• Led strategic planning and repositioning of the organization’s brand and communication programby developing new collateral materials and messaging in several key industry verticals.• Implemented a company-wide customer relationship management program to track sales,purchasing, inventory and manufacturing.• Developed and implemented a supply chain workflow procedure to maximize footprint and optimize production.• Managed outside sales representatives, all incoming customer leads, individual sales pipelines,and provided customer support.

(The Alzheimer's Association is the world’s leading voluntary health organization in Alzheimer’s care, support, and research funding.)• Managed the planning and implementation of targeted marketing campaigns to increase publicvisibility as well as participation in education and support programs.• Improved public awareness of special events through earned print and television media resulting in an average attendance increase of 15% from years prior.• Developed an organization-wide metric system to track marketing investments that resulted in an increased call volume to the Helpline telephone hotline by 5% from the prior year.• Reduced marketing expenses for collateral materials by 80% as a result of writing and creating advertisement, direct mail, brochures, posters, print and online content.• Developed content and oversaw production of quarterly newsletter reaching 40,000 constituents annually, raising 25% of the production costs through remittance campaign.• Increased website traffic by 27% over the last three years as well as increased online donations by 56% in the past year through electronic media campaign.• Winner of the Public Relations Society of America (PRSA) Bernay’s Award in Newsletter category, 2009 and 2010.

• Responsible for weekly episode topic, research, script writing and guest selection.• Producer of the highest rated “Take 5” program on Childhood Obesity, according to Nielsen Media.• Wrote and field-produced packages for weekly segments.• Managed local brand awareness campaign for CW Network through non-traditional media channels.• Hired, trained and managed five promotional assistants.• Coordinated special events with station clients to promote the network brand and clients’ products.