Brad Marks Email & Phone Number

Deerfield, IL, US

Responsible for managing a number of top tier clients within IRI's Beer, Wine & Spirits vertical in order to deliver enhanced growth through our unique products and services.

Lead the organization’s efforts to promote licensed brands throughout its lottery, land-based gaming, on-line wagering and social gaming businesses. Leverage the company’s licensed brands with the objective of creating interrelated licensed product offerings in all business units. Identify opportunities to drive consumers between the various gaming product.

• Executed primary shopper & customer research projects within various channels of the adult beverage alcohol industry. Utilized shopper, market, channel and category knowledge to commercialize learnings into actionable.
• Directed numerous shopper insights research including in-store shopper ethnography, shopper behavior activation, category fundamental and market structure studies with leading research suppliers.
• Initiated an innovative on-premise, mobile research study for the company to better understand consumer behaviors while making in-the-moment decisions at bars and restaurants.

Introduced off & on-premise shopper/customer insights to the organization. Responsible for developing and presenting actionable insights to the national account off & on-premise teams to increase sales, distribution and in-market programming.

One of 3 employees who created the Category Management Department. Responsible for the company’s entire off-premise category management and fact based selling disciplines within the Eastern Region of the U.S.

Responsible for 31 Import & Specialty and Regional Strength Brands. Controlled all aspects of product management activities including development of marketing objectives, strategies and tactical planning.

Responsible for the company’s category management discipline within the Grocery Non-Foods and General Merchandise Divisions. Also controlled all aspects of marketing management for products under the PAWS Professional Pet Food, SENSiBLES Light/Healthy Foods and Power 1 Laundry Detergent franchises.

Tatham EURO RSCG is a medium sized, full service, advertising agency. Controlled all client service activities on accounts including Procter & Gamble, Nestle and Dean Foods.

J Walter Thompson is one of the largest full service advertising agencies in the country. Controlled all client service activities on accounts including Kraft and S.C. Johnson.

Master Of Business Administration (Mba)

Bachelor Of Science (Bs), Marketing/Advertising