Brad Murphy Email & Phone Number

San Francisco Bay Area

Drives innovation in prospect engagement and conversions, delivering lead generation and revenue results for clients.

San Francisco Bay Area

• Led content strategy and video programming for demand generation campaigns, driving qualified leads and revenue
• Partnered with product marketing managers on product launch and announcement execution
• Managed event content strategy for major IBM and third party conferences

• Led engagement with campaign stakeholders to define content strategies, mapped to various buyer personas and their stage in the buying cycle
• Managed content strategy execution that delivered new contacts, qualified leads and bookings
• Led effort to establish key metrics and reporting dashboard for video and webinar offers across multiple channels
• Served as business liaison to platform managers and IT across the marketing technology stack
• Managed end-to-end lifecycle of video and webinar execution, from strategic planning, budgeting, pre-production, production, post-production, delivery and measurement
• Defined requirements and workflow for localization of video content

• Partnered with sales and marketing stakeholders to start up Cisco Interaction Network and TechWiseTV within one quarter
• Led RFP and agency selection, SME recruitment, content format and production process definition
• Managed extended team of content creation, production and go-to-market professionals to execute aggressive schedule of demand generation activities, leveraging video and interactive webinars
• Drove innovation for the most prolific contact acquisition effort for Cisco Field Marketing, with over 500,000 registrants, 300,000 attendees, 900,000 podcast downloads, 90,000 new contacts, as well as marketing.
• Initiated and led transition from external to in-house agency model, reducing cost of video production by > 50%
• Developed custom processes to capture software demos and technical discussions in engaging formats

• Consulted with internal clients to plan their video productions and ensure success
• Project managed all aspects of client and SME preparation, facility and crew scheduling, production, post production, delivery and measurement
• Managed creative agencies and freelance talent to create compelling content with high satisfaction ratings

• Vendor evaluation and management for start-up phase of Cisco Certification’s eLearning strategy
• Managed eLearning system development and integration projects

• Gathered requirements and managed web development projects for various campus departments
• Developed back-end database integration for sites requiring data capture or dynamic display

• Partnered with scientists to define multimedia formats for displaying research results
• Produced multimedia prototypes and projects to support research at the lab
• Produced video content to support multimedia and documentary projects
• Managed audio-video production for live events

• Established business operations for a recording studio + concert sound and lighting production company
• Oversaw all aspects of the business, from marketing, hiring and financial management, to equipment, facilities and creative production
• Produced recordings and releases for many local, regional and national artists (including Kurt Cobain, William Burroughs, Ministry, Michael Landon, Cheryl Ladd) and personal music projects
• Managed a team of audio engineers to support 10-15 concerts per week for national and local artists at the premier music venues in Lawrence, KS and Kansas City
• Managed audio production, systems and equipment in a multi-venue performing arts center producing nationally touring music, dance and theater events

• Various crew positions to support the production of a local newscast and commercial production

Ma, Instructional Design

Ba, Media Arts