Brad Murphy Email & Phone Number

San Francisco Bay Area

Drives innovation in prospect engagement and conversions, delivering lead generation and revenue results for clients.

San Francisco Bay Area

• Led content strategy and video programming for demand generation campaigns, driving qualified leads and revenue• Partnered with product marketing managers on product launch and announcement execution• Managed event content strategy for major IBM and third party conferences

• Led engagement with campaign stakeholders to define content strategies, mapped to various buyer personas and their stage in the buying cycle• Managed content strategy execution that delivered new contacts, qualified leads and bookings • Led effort to establish key metrics and reporting dashboard for video and webinar offers across multiple channels• Served as business liaison to platform managers and IT across the marketing technology stack • Managed end-to-end lifecycle of video and webinar execution, from strategic planning, budgeting, pre-production, production, post-production, delivery and measurement• Defined requirements and workflow for localization of video content• Led requirements gathering and developed business case for construction of a video production studio, dedicated to video marketing and sales enablement programming• Initiated and participated in evaluation, selection and deployment planning for Cisco's online video platform • Tested and optimized video and webinar offers designed for awareness, contact acquisition and lead generation• Managed internal online presence of Cisco's Rich Media Marketing team, for content availability and best practice sharing• Partnered and collaborated with global, cross-functional stakeholders at all levels

• Partnered with sales and marketing stakeholders to start up Cisco Interaction Network and TechWiseTV within one quarter• Led RFP and agency selection, SME recruitment, content format and production process definition• Managed extended team of content creation, production and go-to-market professionals to execute aggressive schedule of demand generation activities, leveraging video and interactive webinars• Drove innovation for the most prolific contact acquisition effort for Cisco Field Marketing, with over 500,000 registrants, 300,000 attendees, 900,000 podcast downloads, 90,000 new contacts, as well as marketing influenced leads and bookings. • Initiated and led transition from external to in-house agency model, reducing cost of video production by > 50%• Developed custom processes to capture software demos and technical discussions in engaging formats• Gathered requirements and led development of a content management system for video and webinar offers• Managed annual budget exceeding $2M

• Consulted with internal clients to plan their video productions and ensure success• Project managed all aspects of client and SME preparation, facility and crew scheduling, production, post production, delivery and measurement• Managed creative agencies and freelance talent to create compelling content with high satisfaction ratings

• Vendor evaluation and management for start-up phase of Cisco Certification’s eLearning strategy • Managed eLearning system development and integration projects

• Gathered requirements and managed web development projects for various campus departments• Developed back-end database integration for sites requiring data capture or dynamic display

• Partnered with scientists to define multimedia formats for displaying research results• Produced multimedia prototypes and projects to support research at the lab• Produced video content to support multimedia and documentary projects• Managed audio-video production for live events

• Established business operations for a recording studio + concert sound and lighting production company• Oversaw all aspects of the business, from marketing, hiring and financial management, to equipment, facilities and creative production• Produced recordings and releases for many local, regional and national artists (including Kurt Cobain, William Burroughs, Ministry, Michael Landon, Cheryl Ladd) and personal music projects• Managed a team of audio engineers to support 10-15 concerts per week for national and local artists at the premier music venues in Lawrence, KS and Kansas City• Managed audio production, systems and equipment in a multi-venue performing arts center producing nationally touring music, dance and theater events

• Various crew positions to support the production of a local newscast and commercial production

Ma, Instructional Design

Ba, Media Arts