Brad Olsen Email & Phone Number

Selah, Washington, United States

Rome, GA

Lead the Marketing Department and all Consumer Marketing strategy for a $1.4 Billion organization which includes brands like Louisiana Hot Sauce and Better than Bouillon. Responsible for long-term strategy, portfolio positioning, and EVA (EBITDA) growth and maximization. Growth of over 100% during my tenure by leading team and brands with consumer and.

Rome, GA

Sarasota, Florida Area

Direct all aspects of Media Planning and Development for large CPG company.* Led development of 2015 Media plan which developed $4.5MM in efficiencies vs. PY while building 200% greater National Reach. Budget remained flat vs. YAGO

Orrville, Ohio, United States

• Left due to major illness in my family
• Directly responsible for leading Pillsbury, Hungry Jack, and Martha White Brands
• Developed new shopper marketing program (NASCAR) that is being executed at key retailers
• Led sku rationalization and product transition project for Hungry Jack – Savings annually of $3.5MM
• Led two ABMs and cross functional team of 22

Manage Hispanic Consumer business (GM role) for Bush Brothers. * Directly responsible for leading the primary focus of the company’s long-term strategic plan * Built the foundation for new brand and new consumer target by developing and leveraging consumer insights with consumer segmentation, ethnographies and targeted qualitative and quantitative.

Knoxville, Tennessee Area

* Launched Counter-Seasonal campaign which drove incremental sales and frequency for an established, mature brand (up 18% in purchase frequency)* Led execution of new product launch that drove a 14% in EBITDA during this period * Led development (Insight to Execution) of the Highest scoring ad in ASI history (CEI - 421)* Led Marketing execution of Canada.

* Led Brand Review process and Nielsen Marketing Mix Analysis.* Led NASCAR team sponsorship partnership which resulted in a 371% ROI from FY07-12* Led development of counter-seasonal and in-out retailer programs which were new to Bush Brothers

* Led development of new brand strategy by leveraging consumer insights, ethnography and nomenclature research* Led relaunch of MailAway brand throughout the Americas which led to YOY 40% growth

Responsible for domestic marketing and LATAM marketing for Diabetes Management company. * Responsible for direct consumer advertising and engagement development and execution * Drove marketing relationships with key retailers like Safeway, Walgreens and CVS* Led consumer activation within retailers and medical businesses across LATAM

Post Mba - Kellogg Executive Scholar Degree, Marketing

Executive Management courses specifically designed for Marketing Executives - Post MBA courses

Mba, Marketing

Activities and Societies: VP Student Association

B.S., Marketing