Brad Olsen Email & Phone Number

Selah, Washington, United States

Rome, Ga

Lead the Marketing Department and all Consumer Marketing strategy for a $1.4 Billion organization which includes brands like Louisiana Hot Sauce and Better than Bouillon. Responsible for long-term strategy, portfolio positioning, and EVA (EBITDA) growth and maximization. Growth of over 100% during my tenure by leading team and brands with consumer and insight driven marketing strategies.

Rome, Ga

Sarasota, Florida Area

Direct all aspects of Media Planning and Development for large CPG company.* Led development of 2015 Media plan which developed $4.5MM in efficiencies vs. PY while building 200% greater National Reach. Budget remained flat vs. YAGO

Orrville, Ohio, United States

Left due to major illness in my family• Directly responsible for leading Pillsbury, Hungry Jack, and Martha White Brands• Developed new shopper marketing program (NASCAR) that is being executed at key retailers• Led sku rationalization and product transition project for Hungry Jack – Savings annually of $3.5MM• Led two ABMs and cross functional team of 22

Manage Hispanic Consumer business (GM role) for Bush Brothers. * Directly responsible for leading the primary focus of the company’s long-term strategic plan * Built the foundation for new brand and new consumer target by developing and leveraging consumer insights with consumer segmentation, ethnographies and targeted qualitative and quantitative research* Led the product development, test market and national launch of Cocina Latina, a product concepted, developed and launched for the Hispanic market in the U.S. * Led development in LATAM for creative and business development

Knoxville, Tennessee Area

* Launched Counter-Seasonal campaign which drove incremental sales and frequency for an established, mature brand (up 18% in purchase frequency)* Led execution of new product launch that drove a 14% in EBITDA during this period * Led development (Insight to Execution) of the Highest scoring ad in ASI history (CEI - 421)* Led Marketing execution of Canada market launch

* Led Brand Review process and Nielsen Marketing Mix Analysis.* Led NASCAR team sponsorship partnership which resulted in a 371% ROI from FY07-12* Led development of counter-seasonal and in-out retailer programs which were new to Bush Brothers

* Led development of new brand strategy by leveraging consumer insights, ethnography and nomenclature research* Led relaunch of MailAway brand throughout the Americas which led to YOY 40% growth

Responsible for domestic marketing and LATAM marketing for Diabetes Management company. * Responsible for direct consumer advertising and engagement development and execution * Drove marketing relationships with key retailers like Safeway, Walgreens and CVS* Led consumer activation within retailers and medical businesses across LATAM

Post Mba - Kellogg Executive Scholar Degree, Marketing

Executive Management courses specifically designed for Marketing Executives - Post MBA courses

Mba, Marketing

Activities and Societies: VP Student Association

B.S., Marketing