Brad Petersen Email and Phone Number
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With over 25 years of senior leadership and P&L experience, I specialize in mitigating risk and creating value across diverse industries, from distressed assets to high-growth companies and acquisitions. Having created over $420M in value since 2000, I bring steady and trusted leadership to navigating complex business challenges, inspiring investor confidence, and guiding organizations toward sustained profitability. My approach combines strategic analysis of key business drivers, seamless acquisition integration, innovative marketing, cash flow improvement, and the development of high-performance teams to drive lasting, profitable growth. STRATEGIC PLANNING: Wrote a strategic plan for first State Office of Outdoor Recreation in the country that was created by the Utah Legislature, endorsed by Governor Herbert, and subsequently adopted by 21 States. Continued to provide guidance to and mentor many of those States.SALES & GROWTH: Founded and then grew nationwide sales at Wildwood Architectural Mill to $6.7m, without a marketing budget, prior to orchestrating an exit. RESTRUCTURING: Restructuring ECR4Kids.com after 8-years of losses (after taking over as COO at Combined Resources Intl.) resulted in 42% inventory reductions, 34% improvement in gross margins, and 27% reduction in employee turnover. The Company has since experienced nine-years of growth and increasing profitability.PROCESS IMPROVEMENT & PERFORMANCE OPTIMIZATION: Generated over $42m in additional value, in two-years, for Cottonwood Residential (a 6x increase) by creating new onboarding processes and a marketing plan prior to expanding ancillary services to 12,800 apartments nationwide. FINANCIAL MANAGEMENT, BUDGETING AND KPI’S: Redesigned sales incentive plans, the Go-To-Market strategy and KPI’s at DentalMarketing.net resulted in increasing the customer-life-time value by 325% and annual reoccurring revenue by 26% over a 1-year period.STAFF DEVELOPMENT: Facilitated rewriting the 5-year Strategic Plan at the National Ability Center to focus on improving employee engagement and recognition. Enhancing the employee experience, providing additional training and implementing a recognition program significantly improved the annual Employee Net Promotor Scores and increased employee retention by 30+%.
Net Lease Capital Advisors
View- Website:
- netleasecapital.com
- Employees:
- 55
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Managing DirectorNet Lease Capital AdvisorsSalt Lake City, Ut, Us
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Executive Vice PresidentNlc Energy Jan 2022 - PresentThe NLC Energy (NLCE) Group entered the renewable energy market in 2016 as investors in a joint venture with an existing operational partner. After funding several large RNG projects, NLCE was forced to dissolve the JV, take full-operational control of the distressed assets and begin to build an operational team that restored their reputation, and trust of regulators, vendors and local communities. I was recruited to facilitate the turn-around and develop/implement a $1B growth plan that will establish NLCE as an industry leader. • Responsible for biz development, including feedstock procurement, utility and strategic offtake agreements, cap raise, technology evaluation, government incentive alignment, financial modeling, collaborating with Federal/State/Local pubic agencies, marketing/PR, O&M agreements and operational planning. Board of Director for the American Biogas Council. -
Strategic, Operational & Financial ConsultantTeton Mountain Partners Mar 2019 - PresentThere's a term in rock and ice climbing known as, "being on the sharp end." It describes the act of tying into the end of the rope and leading first up a cliff or frozen waterfall. Leading is the most dangerous aspect of any climb. It can be deadly, unless you mitigate the risks in real-time. For 25+ I've actively sought the "sharp end" in both my personal endeavors and professional career. Teton Mountain Partners exists to help Companies transform, grow, scale, thrive, and mitigate risk at every level. The principals of success are universal and can be applied across sectors and industries. -
Strategic Advisor For Germania ConstructionTeton Mountain Partners Jul 2020 - Jan 2022Germania is a custom home builder specializing in ski-in, ski-out, high elevation, legacy homes in the resort community of Park City, Ut offering clients the highest level of services built upon transparency, accountability, and integrity. Contracted to enable 50% +year over year growth through improved project management processes, hiring key positions, developing improved employee incentive programs/kpi’s, and enhancing the client experience. Gross revenue grew from $17m to $26m and the NOI grew over 100%.
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Interim Chief Executive OfficerTeton Mountain Partners Mar 2019 - Aug 2020MYFLIGHTSOLUTIONS.COM (Salt Lake City, UT) Interim Chief Executive Officer, MyFlightSolutions is a SaaS based aviation management ERP suite with five FAA approved modules. Recruited to restructure the assets post Chapter 7-bankruptcy, then evaluate the code base, rebuild the management team, rewrite the strategic plan, grow the annual reoccurring revenue, augment the on-boarding capacity, prioritize the development roadmap and finally to develop and execute an exit strategy. Generated a $6m backlog by partnering with major domestic and international clients including Airbus, PanAm, and major universities.
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Vice PresidentCottonwood Residential Apr 2017 - Mar 2019Salt Lake City, Utah, UsCottonwood Residential is a $1.8B multi-family real estate investment trust focused on creating a superior resident experience through enhanced services and amenities. Vendor Verify, Residential Indemnity Management, Capital Utility Resources and Ditaro are wholly owned subsidiaries delivering services to residents across 55 properties in 18 states. Hired as the General Manager of all four subsidiaries to identify and mitigate the business risks, then expand the services from 2,000 to 12,000+ apartments nationwide, while calculating the viability of spinning the subsidiaries out of the REIT.• Grew ancillary annual revenue by 600% while decreasing both operating and variable expenses resulting in a net increase in the total asset value of more than $42m. Average project IRR was 32-47%. -
PresidentDental Marketing | 123 Postcards | Digital Print Marketing Jan 2016 - Apr 2017Heber City, Utah, UsWorked with a PE firm during due diligence and was then installed as President/CEO to facilitate due diligence and provide strategic guidance on ways to improve the organization’s performance, strengthen the value proposition, maximize the EBITDA, grow sales and produce the requisite KPI’s. After the PE backed out of the transaction, I stayed on to salvage the deal by enhancing their value proposition and augmenting the customer lifetime value.• Developed and implemented a strategic plan to help DentalMarketing.net evolve from a single service provider model to a comprehensive solution provider signing annual contracts with an integrated SAAS platform. The average Customer Lifetime Value (CLV) increased by 325%.• Revised the employee and sales incentive programs to focus on client profitability via gross margin goals instead of total client growth and gross revenue dollars. -
State Director Of The Utah Office Of Outdoor RecreationState Of Utah Jul 2013 - Jan 2016Taylorsville, Utah, UsRecruited and appointed by Governor Gary R. Herbert to create, manage and promote the first state public agency in the country dedicated to fostering the economic, social and health benefits of Utah’s $8b outdoor recreation economy. Since then 21-States have adopted a State run Office of Outdoor Recreation strategic plan modeled on the one that I designed and implemented for the State of Utah.• Collaborated quarterly with 200+ outdoor industry CEO’s. Hosted annual conferences for 500+ attendees and sponsors. Met with 400+ elected and appointed public officials to generate political influence for the Office. And wrote and passed three legislative bills. • Spoke regularly at public venues and press conferences.• Shared best practices with other States that were interested in creating a similar office. • Identified the need for, wrote the draft bill, generated public and private support for and passed new legislation aimed at creating a public fund to support the continued growth of natural recreational assets throughout the State. -
Chief Operating Officer (Www.Cri2000.Com)Cri2000, Lp Aug 2011 - Jul 2013San Diego , Ca, UsEmpowered to consolidate, streamline, and manage all global corporate support, manufacturing, and supply chain services for six wholly owned subsidiaries grossing $110m+/year in global combined revenue including lightspeedoutdoors.com, ecr4kids.com, and missionhillsfurniture.com. • Direct responsibility for improving all aspects of Customer Service, Supply Chain Management, Logistics, Warehouse Management, Accounting, Human Resources, IT, and foreign manufacturing oversight. • Assumed responsibility for turning around ECR4Kids.com after four years of consecutive losses. Resulted in 42% inventory reductions, 34% improvement in gross margins, and 27% reduction in employee turnover.• Oversaw distribution facilities in California, Tijuana (Mx), and New Jersey, and manufacturing facilities in Mexico, Israel, Thailand, Taiwan, Viet Nam, Spain, Bangladesh, and China. • Streamlined the key processes, developed departmental budgets and goals then tracked the improved efficiencies through automated daily performance reports. Top line revenue and transaction volume increased >18% without requiring additional FTE’s.• Implemented lean manufacturing strategies and techniques into the company’s maquiladora production facilities in Tijuana, Mx.• Identified global best practices then implemented an environmental and social compliance programs at our manufacturing partners. -
Founder/President (Sold To Burton Lumber)Wildwood Architectural Mill Jun 2005 - Aug 2011Wildwood was started to create an unsurpassed client experience with customized designs for extremely affluent homeowners and commercial developers who were intent on adding artistic doors and molding to their new projects. Success was achieved through meaningful client interaction, unique designs, excessive attention to detail and a relentless pursuit of manufacturing perfection.• Identified a market niche; wrote a business plan; raised capital; expanded to a national client base solely through word-of-mouth advertising; then sought a strategic buyer. • Profitable in first year of business with $1.1m in gross sales. Averaged 50-70%+ growth per year to achieve $6.7m in gross sales. • Word of mouth referrals expanded the Wildwood reputation nationwide by the 3rd year. • Sales price’s consistently averaged 30-75% higher than the industry standard as a result of the incrementally higher level of service. • Sold to a large regional construction supply company as a result of the Wildwood brand, reputation, and loyal nation-wide client base.
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Director Of Acquisition Integration & StrategiesIntel Corporation Nov 2001 - Jun 2004Santa Clara, California, UsChosen to run a small team responsible for analyzing twenty-two (22) communications product acquisitions and legacy divisions valued at ~$9 billion ($800m in combined revenue), with the goal of recommending prioritized strategies for extracting greater value from the assets, processes, human capital, manufacturing capabilities, sales teams, and intellectual property. Ave 25% intl travel.• Consulted with Intel Capital and Communication Group Sr. Management to implement enhanced operational strategies that resulted in $230m in added value. • Built a team of 22 communications marketing analysts with full responsibility for designing, disseminating and managing worldwide distribution channel pricing strategies across multiple product lines.• Negotiated multi-year and multi-product master purchase agreements with major OEM’s, including Dell and Nokia. • Consistently ranked as an Intel “highest” level achiever during yearly management reviews, earning four promotions.• Created, tested, and implemented a new integration process that reduced the total resources required to run the capital asset integration process from four FTE's to <.01. -
Capital Asset Integration Team ManagerIntel Corporation May 2000 - Nov 2001Santa Clara, California, UsResponsible for managing a small team tasked with integrating over 100,000 recently purchased capital assets from numerous acquisitions to determine their useful life, appropriate book value, depreciation schedule, tax implications, potential Sarbanes-Oxley compliance issues.
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PresidentLawnlife Corporation Nov 1994 - Oct 1998Hired to reverse the declining annual sales trend by redefining the value proposition for the ~10,000 commercial and residential customers. As revenue fell the company’s response was to reduce their costs, which drove the technicians to further reduce their level of service. Reversing the trend required thoroughly understanding the perceived value of the service, then realigning the corporate goals and kpi's, making additional capital purchases for new equipment, implementing a new management team and committing to better understanding the customer’s needs. The Company(LawnLife Corporation) then merged with the Senski Corporation. • Customer retention increased by 56%; advertising expenditures decreased by 120%; profitability increased 18%. • Increased the return on assets through improvements in route scheduling and truck utilization.• Sought out and helped negotiate a sale to a regional competitor.
Brad Petersen Skills
Brad Petersen Education Details
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Thunderbird School Of Global ManagementOperations Management -
University Of UtahPolitical Science (Minor In Spanish)
Frequently Asked Questions about Brad Petersen
What company does Brad Petersen work for?
Brad Petersen works for Net Lease Capital Advisors
What is Brad Petersen's role at the current company?
Brad Petersen's current role is Managing Director.
What is Brad Petersen's email address?
Brad Petersen's email address is bp****@****ids.com
What is Brad Petersen's direct phone number?
Brad Petersen's direct phone number is +180127*****
What schools did Brad Petersen attend?
Brad Petersen attended Thunderbird School Of Global Management, University Of Utah.
What are some of Brad Petersen's interests?
Brad Petersen has interest in Politics.
What skills is Brad Petersen known for?
Brad Petersen has skills like Strategic Planning, Management, Marketing Strategy, Strategy, Leadership, Product Development, Program Management, Product Marketing, Marketing, Business Planning, Public Speaking, Business Development.
Who are Brad Petersen's colleagues?
Brad Petersen's colleagues are Forrest Pike, Jay Hooper, Brenda Joint, Paul Abdow, Cima, Andrew Fletcher, Carl Christensen, William Flynn.
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