Brad Pipkin Email & Phone Number

Round Rock, Tx, Us

Round Rock, Texas, United States

Consulted on a range of advertising technology solutions including ad quality systems and ad marketplace efficiencies

Round Rock, Texas, United States

Created a range of unique designs from traditional artwork, unique narratives via reclaimed material functional artwork and even custom hot rods.

Round Rock, Texas, United States

* Product Strategy & Vision – Leveraged market expertise to improve and champion the Samsung SSP (Supply Side Platform) strategy within the Samsung Ads business * Team Leadership - Directed 4 overseas product managers for an inspired, aggressive, prioritized and well curated roadmap * Cross-Functional Collaboration – Drove the operational readiness and Go-To-Market process across 11 teams/departments from multiple business units around the globe * User-Centered Design - Offered the most transparent and shortest supply path possible for buyers of Samsung’s ad inventory (CTV & Mobile) by integrating with their existing Demand Side Platform (DSP) eliminating the need for 3rd party SSP vendors and their fees; effectively removing “ad tech tax” that created more value/reach for the advertiser’s spend * Data-Driven Decision Making - Collaborated with other products/teams overcome several programmatic inefficiencies causing poor 1st party fill rates and increased 3rd party fees to fill those missed opportunities * Marketing Strategy & Vision – Defined core value propositions and talking points for inclusion in the Samsung Ads marketing plan and execution * Stakeholder Management – Maintained regular 1:1 sessions with Leadership, Legal, Privacy, Sales, Inventory, Forecasting, Services & Finance teams to ensure all stakeholder requirements are understood and expectations are properly managed * Vendor & Partner Relationship Building - Represented the Samsung SSP in weekly, monthly and quarterly meetings with most of our vendors and business partners to maintain clarity on our mutual roles in the business solutions we created

San Francisco Bay Area

* Product Strategy & Vision - Developed strategic planning to make OverDrive the sole 3rd party interface to our full stack of programmatic advertising applications * Product Launch - Co-owned EMX Data Connected Marketplace that applied audience data to programmatic deals for a 2X lift in advertiser campaign reach

San Francisco Bay Area

* Executive Product Strategy & Operations - Prototyped a solution to manage over $40M in campaigns simultaneously across multiple Demand Side Platforms (DSPs) * Product Vision - Designed the OverDrive platform strategy for repositioning disparate ENGINE products as a multi-tenant accessible product suite

San Francisco, California

* Business Strategy & Operations - Raised millions for acquiring, renovating, and selling multi-million-dollar homes in multiple states (~$3 m in revenue with typical investor ROI between 6-13%) * Marketing Vision & Strategy - Created a lifelong narrative for the homes with a niche artistic style I named “Painting with Patina” that re-purposes old materials from the home renovation into unique custom doors with a blend of rustic and modern styles (http://www.bradpipkin.com/custom-doors/) * Managed day-to-day operations including advertising, lead generation, prospect analysis, contractor negotiations and oversight, architectural designs, permit applications and manual labor when required * Handled all accounting/P&L

San Mateo, California

* Product Innovation – Delivered a real-time campaign reporting solution to manage millions of dollars during the 2016 Summer Olympics * Executive Product Strategy - Co-authored plan to modernize entire data infrastructure for greater real-time multi-dimensional reporting and performance improvements * Drove the company’s cross departmental adoption of the IAB's Invalid Traffic (IVT) Addendum to ensure our MRC accreditation was maintained

San Mateo, California

* Data-Driven Decision Making – Optimized all Data & Analytics products for a premium video ad monetization platform * Product Launch – Managed a video monetization revenue management product for E. W. Scripps Company and Aol * Product Refinement – Improved an advertising order and workflow management product for ABC, Sky, Discovery Communications and Crackle

San Jose, California

⇨ Created a detailed market analysis and strategy for bridging digital and cable industries ⇨ Delivered most pre-sales and tradeshow demos usually customized to customer specific use cases demonstrating our value propositions through carefully design demo scripts ⇨ Watched over all enterprise customer support responsibilities including management of two engineers and departmental planning while searching for a new owner of the role

San Mateo, California

⇨ Contributed digital ad serving industry requirements to the core roadmap strategy ⇨ Socialized hundreds of potential enhancements to a very early stage video ad serving platform that provided video advertising rights and monetization across multiple technology platforms ⇨ Represented the company on industry standards committees (IAB VAST& VMAP)

Thornton, Colorado

⇨ Designed the client service and staffing model portions of the go to market strategy for a new video ad product that grew 900% in volume from 2006 to 2007 ⇨ Collaborated with Product Managers to identify client requirements during all stages of bringing a new video ad product to market and making it sustainable

Thornton, Colorado

⇨ Managed the integration of our rich media technology into Warner Bros online campaigns for all new theatrical release through training and support of the multiple ad agencies they used ⇨ Designed the customer service model used for all Warner Bros theatrical campaigns contributing to over 200% growth in that business from 2004 to 2005

Thornton, Colorado

⇨ Delivered onsite technical and business consultation for customers of DART Enterprise ⇨ Developed and supported a custom workflow feature within the ad serving platform DART Enterprise’s Java based UI and reporting tools for customers like MySpace and BSkyB

Thornton, Colorado

⇨ Trained and managed the day to day operations of an offshore development team (5 developers) including 30 days onsite training in Bangalore India ⇨ Managed the development of approximately 200 customized web applications based on customer business requirements for managing email marketing database subscriptions

Erie, Colorado

⇨ Worked with the Director of Client Engineering to develop the Creative Services product offering delivering permission based email marketing designs and campaign management services

Associates, 3D Computer Animation

(Incomplete) Bachelors, Media Arts & Animation

Activities and Societies: Association of Computing Machinery (ACM), International Animated Film Association (ASIFA)