Bethany Rock Email & Phone Number

New York, New York, United States

• Develops content calendar, inclusive of blog posts, thought leadership articles and social media content, under the Director of Communications.• Synthesizes and translates research and insights into compelling and easy-to-understand written collateral including whitepapers, one-pagers, and bylines targeted at the advertising and marketing industry.• Identifies key content themes and storytelling opportunities for Activision Blizzard Media within the in-game advertising landscape, inclusive of new content types and formats.• Partners with Digital Marketing Lead on website content including SEO implementation, reporting and analytics to track and optimize content performance.

Los Angeles, California, United States

• Acted as Lead Marketing Writer for small, medium, and large marketing campaigns supporting core Riot IP (League of Legends, Wild Rift, Legends of Runeterra).• Translated creative briefs into creative scripts, and copy that delivered on business goals including brand awareness, user acquisition, and sales.• Led and collaborated in writing rooms, creative briefs, creative platforms, and in the ideation of verbal and visual marketing executions.• Worked with multidisciplinary teams of creative, product, and vendor partners to write and edit original copy across web, product, print, and video formats.• Supported and trained under a professional Writer’s Community of Practice.

Los Angeles, California, United States

• Leveraged data to overhaul content of top-viewed, lowest-performing League of Legends support articles leading to a 10-50% reduction in last-touch article conversion rates, improved site performance, and improved SASI (Survey After Service Index).• Proactively created online knowledge-base content for Riot IP, empowering players to solve their support issues without the need of agent intervention.• Owned and managed the publishing, brand, and localization pipelines across all regions for articles concerning new product features, in-game events, player behavior, and tech troubleshooting.• Acted as on-call writing support for live events and feature problem alerts.• Partnered with Riot Studio SMEs, Producers, Customer Experience Specialists, and Insights to create enriching content and foster superior player experiences.

• Owned and developed company’s official “Tone of Voice” and brand style.• Onboarded contractors and new marketing hires through Tone of Voice bootcamp.• Gave creative direction for social media content (led 4-month campaign to 2.6M impressions, 450+ engagements, 190+ link clicks).• Partnered with 3-5 members of the Creative Team on print and digital content to ensure copy was aligned with brand voice and content strategy.• Collaborated with other marketing, sales, R&D, and HR team members to support content creation strategy.• Doubled Rocket’s unaided brand awareness from 5% to 10% (2019 – 2020).• Analyzed data to improve audience engagement across digital platforms.While at Rocket, I’ve had the opportunity to do much more outside my day-to-day job. I have spoken on panels for trade shows, done event photography and video, conducted primary research of target personas and Rocket employees, and have performed in the company band.

Waltham, Ma

• Partnered with Marketing Managers and Marketing leadership to develop content strategy for Rocket Software products and brand.• Created original content for demand generation, brand marketing, and content marketing campaigns.• Conducted interviews of subject matter experts, C-levels, customers, and employees to deepen and develop product resonance with target audience.• Copywriting expertise: Banner ads, blog posts, case studies, eBooks, email, infographics, landing pages, scripts, SEO/SEM, social media, website, whitepapers

Waltham, Ma

• Reported to the Director of Content Marketing• Scoped and supported marketing content strategy• Wrote emails, landing pages, eBooks, blog, website, and social copy• Produced Intern Experience video in collaboration with Marketing Video intern

Ithaca, Ny

Planned and managed events according to client requests and following a detailed event plan.

Ithaca, New York Area

I worked closely with the course's professor to help students of his Presentation & Graphic Design course to learn the basics of graphic design, presentation skills, Adobe Photoshop, and Microsoft PowerPoint.

Dunstable, Ma

I worked in an administrative role handling confidential documents, doing filing and call work, and issuing dog licenses while updating their respective records. I also managed the annual street listings, and assisted the town clerk in various voter preparations for the year's elections.

Burbank, Los Angeles, Ca

As an intern at HomeBrew, I did research, contributed to pitch brainstorms, supported graphic designers and account executives, and transcribed trailers/movies. I created original artwork for Home Brew's internal use, and reported to the President and Account Executives.

Manchester, New Hamshire

As a digital marketing intern, a big part of what I did was work to optimize Co-op member microsites for SEO and content. I did keyword research, and copywriting in order to do this. I also used Google Analytics, Conductor (an SEO tool), SEMRush, and Raven Tool dashboards to make the latest site data available to those members.