Bethany Rock Email & Phone Number

New York, New York, United States

• Develops content calendar, inclusive of blog posts, thought leadership articles and social media content, under the Director of Communications.
• Synthesizes and translates research and insights into compelling and easy-to-understand written collateral including whitepapers, one-pagers, and bylines targeted at the advertising and marketing industry.
• Identifies key content themes and storytelling opportunities for Activision Blizzard Media within the in-game advertising landscape, inclusive of new content types and formats.
• Partners with Digital Marketing Lead on website content including SEO implementation, reporting and analytics to track and optimize content performance.

Los Angeles, California, United States

• Acted as Lead Marketing Writer for small, medium, and large marketing campaigns supporting core Riot IP (League of Legends, Wild Rift, Legends of Runeterra).
• Translated creative briefs into creative scripts, and copy that delivered on business goals including brand awareness, user acquisition, and sales.
• Led and collaborated in writing rooms, creative briefs, creative platforms, and in the ideation of verbal and visual marketing executions.
• Worked with multidisciplinary teams of creative, product, and vendor partners to write and edit original copy across web, product, print, and video formats.
• Supported and trained under a professional Writer’s Community of Practice.

Los Angeles, California, United States

• Leveraged data to overhaul content of top-viewed, lowest-performing League of Legends support articles leading to a 10-50% reduction in last-touch article conversion rates, improved site performance, and improved SASI.
• Proactively created online knowledge-base content for Riot IP, empowering players to solve their support issues without the need of agent intervention.
• Owned and managed the publishing, brand, and localization pipelines across all regions for articles concerning new product features, in-game events, player behavior, and tech troubleshooting.
• Acted as on-call writing support for live events and feature problem alerts.
• Partnered with Riot Studio SMEs, Producers, Customer Experience Specialists, and Insights to create enriching content and foster superior player experiences.

• Owned and developed company’s official “Tone of Voice” and brand style.
• Onboarded contractors and new marketing hires through Tone of Voice bootcamp.
• Gave creative direction for social media content (led 4-month campaign to 2.6M impressions, 450+ engagements, 190+ link clicks).
• Partnered with 3-5 members of the Creative Team on print and digital content to ensure copy was aligned with brand voice and content strategy.
• Collaborated with other marketing, sales, R&D, and HR team members to support content creation strategy.
• Doubled Rocket’s unaided brand awareness from 5% to 10% (2019 – 2020).

Waltham, MA

• Partnered with Marketing Managers and Marketing leadership to develop content strategy for Rocket Software products and brand.
• Created original content for demand generation, brand marketing, and content marketing campaigns.
• Conducted interviews of subject matter experts, C-levels, customers, and employees to deepen and develop product resonance with target audience.
• Copywriting expertise: Banner ads, blog posts, case studies, eBooks, email, infographics, landing pages, scripts, SEO/SEM, social media, website, whitepapers

Waltham, MA

• Reported to the Director of Content Marketing
• Scoped and supported marketing content strategy
• Wrote emails, landing pages, eBooks, blog, website, and social copy
• Produced Intern Experience video in collaboration with Marketing Video intern

Ithaca, NY

Planned and managed events according to client requests and following a detailed event plan.

Ithaca, New York Area

I worked closely with the course's professor to help students of his Presentation & Graphic Design course to learn the basics of graphic design, presentation skills, Adobe Photoshop, and Microsoft PowerPoint.

Dunstable, MA

I worked in an administrative role handling confidential documents, doing filing and call work, and issuing dog licenses while updating their respective records. I also managed the annual street listings, and assisted the town clerk in various voter preparations for the year's elections.

Burbank, Los Angeles, CA

As an intern at HomeBrew, I did research, contributed to pitch brainstorms, supported graphic designers and account executives, and transcribed trailers/movies. I created original artwork for Home Brew's internal use, and reported to the President and Account Executives.

Manchester, New Hamshire

As a digital marketing intern, a big part of what I did was work to optimize Co-op member microsites for SEO and content. I did keyword research, and copywriting in order to do this. I also used Google Analytics, Conductor (an SEO tool), SEMRush, and Raven Tool dashboards to make the latest site data available to those members.