Brad Reeves's Location
Los Angeles, California, United States, United States
Brad Reeves's Contact Details
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About Brad Reeves
Broadly experienced, consistently successful Product Management leader with 25 years of transformative accomplishments in Innovative Product delivery, Agile Methodology, and Strategic Planning. Recognized for driving innovation, engaging stakeholders, and leading high-performing teams in diverse industries, including Enterprise and Consumer Software, SaaS, Marketing Automation, and Fintech.A collaborative, highly inspirational professional who has: • Contributed to a $100 million revenue increase for Google's AdWords program by contributing product leadership for the GAMMA marketing automation platform.• Developed and launched LoanEngage for Velocify, generating over $1 million in SaaS revenue within 6 months.• Developed Hallmark's first iOS eCards app, achieving #2 in revenue in the iTunes Lifestyle category, significantly expanding the brand's digital footprint.
Brad Reeves's Current Company Details
Accomplished Product Management Leader"Different isn't always better, but Better is always different"
Brad Reeves Work Experience Details
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Product DirectorOrigence Jan 2021 - Dec 2023Irvine, California, United StatesManaged products and teams for this industry-leading FinTech company, supporting innovative enterprise technology and solutions, including arcMX (Marketing Automation), Ideal (Loan Origination), and AutoSmart (Online Auto Shopping). Leveraged extensive knowledge in Agile methodologies to effectively manage uncertainty and deliver outstanding results in high-stakes environments.• Played a critical role in the delivery of a groundbreaking initiative aimed at efficiently integrating thousands of Credit Unions into Tesla’s direct-to-consumer loan process, initially originating over $250M in loans per month.• Streamlined communication and processes post-reorganization, ensuring seamless adoption of SAFe (Scaled Agile Framework) across teams. Enhanced overall predictability and work-in-progress efficiency, setting a precedent for future implementations. -
Senior Technical Product ManagementZdata Inc. - An Atos Business Nov 2018 - May 2020Greater Los Angeles AreaContributed expertise and thought leadership to the productization of AI and Machine Learning solutions, working in collaboration with Atos AI Lab, Dallas. Focused on integrating AI and ML models into solutinos for predictive analytics, image recognition, and natural language processing. Provided Big Data consulting, and demonstrated strong leadership in Scaled Agile environments.• Pivotal role in shaping the AI Lab productization process at Atos, developing a comprehensive white paper that defined scalable and repeatable AI/ML product offerings. This initiative resulted in Atos launching 4 Lab Products encompassing over 10 Data Science Products, dramatically improving their market position.• Developed strategic solutions for integrating AI and ML models into various applications, addressing complex challenges in predictive analytics, image recognition, and natural language processing (NLP), further solidifying the company's expertise in these domains.• Agile Product Management consulting services, mentoring teams to adopt Agile methodologies effectively. Leading to marked improvements in features delivered, faster product timelines, and increased overall productivity. -
Product Management ConsultantSelf-Employed May 2015 - Oct 2018Greater Los Angeles AreaDelivering Product Management expertise and leadership. An Evangelist for Agile and Lean processes, advocate for the customer, driving user experience and customer delight. Hands-on leader building teams, driving stakeholder consensus, delivering business analysis and strategy. Bringing new and innovative products to market for Enterprise, Consumer, and Mobile.
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Head Of Product - ContractAnnex Cloud Nov 2017 - May 2018Playa Vista, CaDirected a crucial transformation at Annex Cloud, transitioning the focus from an eCommerce service organization to a Product-driven organization. Managed multiple offshore Product and Development teams to streamline operations and enhance product scalability.• Orchestrated the company's transition from a service-based to a product-based organization. Analyzed customer implementations and collaborated with sales, marketing, and account management to develop a high-value product roadmap.• Dramatically reduced delivery time by implementing repeatable processes and efficient development strategies.• Enhanced operational efficiency, significantly decreasing development time and effort.• Improved the company's financial health by boosting overall margin through development and support cost reductions. -
Director Of Product ManagementIce Mortgage Technology Jun 2015 - May 2017El Segundo, CaResponsible for Product innovation and Go-To-Market strategies for Velocify's core Sales Acceleration platform, LeadManager™. Led the development and launch of LoanEngage™ - CRM for Mortgage. Established a robust Product Management culture and process.• Launched LoanEngage, a Retail Mortgage product addressing a significant market gap. This initiative led to over $1 million in SaaS revenue within its first 6 months.• Directed a critical update of LeadManager’s UI, redirecting a potentially costly and unfavorable roll-out. This decision, backed by extensive customer feedback and analytics, saved significant time and resources for the company. -
Director Of Product Management, EcardsHallmark Ecards Jun 2014 - May 2015Santa Monica, CaInstrumental in transforming Hallmark eCards from a free promotional site to a distinguished digital subscription service encompassing eCards, Digital Invites, Print on Demand, and Streaming Media. Led the launch of Hallmark’s first-ever iOS mobile app, marking a significant milestone in the company's digital expansion.• Developed Hallmark's first iOS eCards app, resulting in the app reaching #2 in revenue in the iTunes Lifestyle category. This strategic move significantly broadened the digital reach of the brand.• Led extensive A/B testing to refine the user experience on the eCards platform. Successfully increased subscription rates and decreased page abandonment, contributing to the growth of the eCommerce site.• Spearheaded the conversion of Hallmark eCards to a paid subscription model. This initiative was pivotal in enhancing the value proposition of the eCards service. -
Senior Product ManagerSdl Mar 2012 - Apr 2014Valencia, CaDelivered the industry's first fully interactive, data-driven Digital Media platform for email. Demonstrated expertise in Email and Digital Marketing while advocating Agile methodologies. Managed a global team encompassing Product, Development, QA, and UX Engineers.• Established Customer-centric Product Design, through the use of key customer feedback and establishment of a Customer Acceptance Board. This initiative significantly increased customer satisfaction and optimized the use of development resources.• Drove the early adoption of cutting-edge Scrum Agile processes. -
Product Management ConsultantGoogle Jun 2011 - Dec 2011Mountain View, CaPlayed a key role in enhancing Google's Automated Marketing initiatives by leveraging deep domain expertise in Email Marketing. Contributed significantly to the product design of Google's Automated Marketing platform - GAMMA, which led to a substantial increase in Google’s Marketing program revenue.• Developed the GAMMA platform for Google, an internal-use marketing tool designed to personalize communication with AdWords customers. This project was instrumental in scaling Google's marketing efforts to reach a broader customer base efficiently.• Enabled Google to expand its reach in the small to medium sized business sectors through effective, personalized marketing strategies. -
Founder, CeoQmulo Tech, Incorporated Dec 2007 - May 2011Los Angeles, CaFounder and Product Visionary for this Consumer Electronics start-up. Inventor of the innovative Internet display device, eWindow™ - a unique embedded Linux-based system for consumers and early IoT device that was a precursor to HP's Dash, and Apple's iPad. Led the company as its CEO and head of technology, and brought together and managed a team of industry veterans and thought leaders. Managed and developed a $4 Million production budget, worked with Angel and Early Stage VC's. -
Founder, Vp Of Client Services, Product Design ManagerDynamics Direct, Inc Feb 2000 - Mar 2007Greater Los Angeles AreaDeveloped and drove the strategic vision for the market-leading enterprise email marketing web application Dynamic Messenger™. As a founder, played a critical role in pivoting the company and realizing a successful $6 Million acquisition.Contributions during my 7-year tenure included Product Design and Development, as well as Technical Sales and Support. Was also a Principal owner of the company and a Corporate Officer. Dynamics Direct, Inc was acquired by Alterian. LLC in May 2006, where I continued on as Principal Consultant - Email Marketing.
Brad Reeves Skills
Product Management
Start Ups
Email Marketing
Saas
Enterprise Software
Product Development
Agile Methodologies
Crm
Management
Strategy
Product Marketing
Leadership
Analytics
Online Advertising
Online Marketing
Competitive Analysis
Mobile Devices
Cross Functional Team Leadership
Business Strategy
Digital Marketing
Software As A Service
Scrum
Business Analysis
Mobile Applications
Engineering
Strategic Partnerships
Cloud Computing
User Experience
Product Design
Entrepreneurship
Sales
Marketing Strategy
Customer Relationship Management
Strategic Planning
Software Project Management
User Experience Design
Business Process Improvement
Mobile Technology
Ios Design
Ios Development
User Interface Design
E Commerce
Business Development
Consulting
Brad Reeves Education Details
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Electrical And Computer Engineering
Frequently Asked Questions about Brad Reeves
What is Brad Reeves's role at the current company?
Brad Reeves's current role is Accomplished Product Management Leader"Different isn't always better, but Better is always different".
What is Brad Reeves's email address?
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What is Brad Reeves's direct phone number?
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What schools did Brad Reeves attend?
Brad Reeves attended University Of Iowa.
What are some of Brad Reeves's interests?
Brad Reeves has interest in Then Web Design, Children, A Goalie, But Better Is Always Different, Environment, Education, Bigger Things By Inspiring Others, Different Isn't Always Better, Science And Technology, I Am A Skier And A Hockey Player.
What skills is Brad Reeves known for?
Brad Reeves has skills like Product Management, Start Ups, Email Marketing, Saas, Enterprise Software, Product Development, Agile Methodologies, Crm, Management, Strategy, Product Marketing, Leadership.
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Brad Reeves
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Brad Reeves
Executive Business Leader | P&L Leadership | Program Management | Business Development | Former Air Force ColonelDallas-Fort Worth Metroplex1elbitsystems-us.com
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