Brad Reeves Email & Phone Number

Irvine, California, United States

Managed products and teams for this industry-leading FinTech company, supporting innovative enterprise technology and solutions, including arcMX (Marketing Automation), Ideal (Loan Origination), and AutoSmart (Online Auto Shopping). Leveraged extensive knowledge in Agile methodologies to effectively manage uncertainty and deliver outstanding results in high-stakes environments.• Played a critical role in the delivery of a groundbreaking initiative aimed at efficiently integrating thousands of Credit Unions into Tesla’s direct-to-consumer loan process, initially originating over $250M in loans per month.• Streamlined communication and processes post-reorganization, ensuring seamless adoption of SAFe (Scaled Agile Framework) across teams. Enhanced overall predictability and work-in-progress efficiency, setting a precedent for future implementations.

Greater Los Angeles Area

Contributed expertise and thought leadership to the productization of AI and Machine Learning solutions, working in collaboration with Atos AI Lab, Dallas. Focused on integrating AI and ML models into solutinos for predictive analytics, image recognition, and natural language processing. Provided Big Data consulting, and demonstrated strong leadership in Scaled Agile environments.• Pivotal role in shaping the AI Lab productization process at Atos, developing a comprehensive white paper that defined scalable and repeatable AI/ML product offerings. This initiative resulted in Atos launching 4 Lab Products encompassing over 10 Data Science Products, dramatically improving their market position.• Developed strategic solutions for integrating AI and ML models into various applications, addressing complex challenges in predictive analytics, image recognition, and natural language processing (NLP), further solidifying the company's expertise in these domains.• Agile Product Management consulting services, mentoring teams to adopt Agile methodologies effectively. Leading to marked improvements in features delivered, faster product timelines, and increased overall productivity.

Greater Los Angeles Area

Delivering Product Management expertise and leadership. An Evangelist for Agile and Lean processes, advocate for the customer, driving user experience and customer delight. Hands-on leader building teams, driving stakeholder consensus, delivering business analysis and strategy. Bringing new and innovative products to market for Enterprise, Consumer, and Mobile.

Playa Vista, Ca

Directed a crucial transformation at Annex Cloud, transitioning the focus from an eCommerce service organization to a Product-driven organization. Managed multiple offshore Product and Development teams to streamline operations and enhance product scalability.• Orchestrated the company's transition from a service-based to a product-based organization. Analyzed customer implementations and collaborated with sales, marketing, and account management to develop a high-value product roadmap.• Dramatically reduced delivery time by implementing repeatable processes and efficient development strategies.• Enhanced operational efficiency, significantly decreasing development time and effort.• Improved the company's financial health by boosting overall margin through development and support cost reductions.

El Segundo, Ca

Responsible for Product innovation and Go-To-Market strategies for Velocify's core Sales Acceleration platform, LeadManager™. Led the development and launch of LoanEngage™ - CRM for Mortgage. Established a robust Product Management culture and process.• Launched LoanEngage, a Retail Mortgage product addressing a significant market gap. This initiative led to over $1 million in SaaS revenue within its first 6 months.• Directed a critical update of LeadManager’s UI, redirecting a potentially costly and unfavorable roll-out. This decision, backed by extensive customer feedback and analytics, saved significant time and resources for the company.

Santa Monica, Ca

Instrumental in transforming Hallmark eCards from a free promotional site to a distinguished digital subscription service encompassing eCards, Digital Invites, Print on Demand, and Streaming Media. Led the launch of Hallmark’s first-ever iOS mobile app, marking a significant milestone in the company's digital expansion.• Developed Hallmark's first iOS eCards app, resulting in the app reaching #2 in revenue in the iTunes Lifestyle category. This strategic move significantly broadened the digital reach of the brand.• Led extensive A/B testing to refine the user experience on the eCards platform. Successfully increased subscription rates and decreased page abandonment, contributing to the growth of the eCommerce site.• Spearheaded the conversion of Hallmark eCards to a paid subscription model. This initiative was pivotal in enhancing the value proposition of the eCards service.

Valencia, Ca

Delivered the industry's first fully interactive, data-driven Digital Media platform for email. Demonstrated expertise in Email and Digital Marketing while advocating Agile methodologies. Managed a global team encompassing Product, Development, QA, and UX Engineers.• Established Customer-centric Product Design, through the use of key customer feedback and establishment of a Customer Acceptance Board. This initiative significantly increased customer satisfaction and optimized the use of development resources.• Drove the early adoption of cutting-edge Scrum Agile processes.

Mountain View, Ca

Played a key role in enhancing Google's Automated Marketing initiatives by leveraging deep domain expertise in Email Marketing. Contributed significantly to the product design of Google's Automated Marketing platform - GAMMA, which led to a substantial increase in Google’s Marketing program revenue.• Developed the GAMMA platform for Google, an internal-use marketing tool designed to personalize communication with AdWords customers. This project was instrumental in scaling Google's marketing efforts to reach a broader customer base efficiently.• Enabled Google to expand its reach in the small to medium sized business sectors through effective, personalized marketing strategies.

Los Angeles, Ca

Founder and Product Visionary for this Consumer Electronics start-up. Inventor of the innovative Internet display device, eWindow™ - a unique embedded Linux-based system for consumers and early IoT device that was a precursor to HP's Dash, and Apple's iPad. Led the company as its CEO and head of technology, and brought together and managed a team of industry veterans and thought leaders. Managed and developed a $4 Million production budget, worked with Angel and Early Stage VC's.

Greater Los Angeles Area

Developed and drove the strategic vision for the market-leading enterprise email marketing web application Dynamic Messenger™. As a founder, played a critical role in pivoting the company and realizing a successful $6 Million acquisition.Contributions during my 7-year tenure included Product Design and Development, as well as Technical Sales and Support. Was also a Principal owner of the company and a Corporate Officer. Dynamics Direct, Inc was acquired by Alterian. LLC in May 2006, where I continued on as Principal Consultant - Email Marketing.