Brad Robertson Email & Phone Number

Accomplished media and marketing leader with over 25 years driving digital transformation, revenue growth, and innovation for publishers and platforms. Extensive experience identifying growth opportunities, forming strategic partnerships, and developing high-impact digital strategies across both B2B and B2C. Most recently served as SVP Ecommerce & Marketplaces at New Vitality leading online sales growth through digital marketing optimization, standing up new marketplace channels, and delivering an ambitious omni-channel vision. Part of the executive team that lead to a successful exit in 2022 to Wellful. Prior roles include Founding a 4,000+ SMB digital marketing agency scaled to $60M in 4 years, and leading digital marketing for Safeway/Albertsons as agency of record. I'm proud to have spent nearly 20 years growing within Gannett, one of the world's largest newspaper publishers, climbing the ranks from circulation to advertising to publisher to the Founder/President of their first in-house local digital marketing services provider. My time in newspapers instilled a commitment to the power of journalism and the imperative of digital adaptation. Though the industry has faced challenges, I retain deep admiration for the teams continuing this vital public service.Currently serve on the board of Vermont Public supporting their public interest mission. Previously facilitated the merger between VPR & VPBS (now Vermont Public), consolidating operations to strengthen local news coverage across Vermont. Passionate about identifying new digital opportunities that engage audiences, empower journalists, and sustain the future of the free press. Believe media companies must embrace technology, while technology platforms have a responsibility to support quality journalism.Areas of Expertise:- Digital Transformation & Innovation- Ecommerce & Online Marketplace Strategy  - Publishing & Digital Media Business Models- Data-driven Growth Strategies- CPG & Retail Digital Marketing- Building High Performance Teams- STARTUP Scaling & Growth Acceleration

Listed skills include Digital Media, Advertising, Online Advertising, Digital Marketing, and 46 others.

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  Northern Illinois University

  Communications