Brad Schaible Email & Phone Number

Holly Springs, Nc, Us

Raleigh-Durham-Chapel Hill Area

- Enable account manager success through workflow improvement, creating sales opportunities, and sales metric tracking- Created and maintained account manager and sales revenue dashboards that encompassed five televisions stations- Ambassador for improving sales metrics and revenue reporting for other sales departments within the company- Created and maintained rate cards for five station- Negotiated and managed approximately 47% of all political advertising dollars running in Raleigh-Durham TV DMA during the 2022 political cycle- Developed onboarding materials and pathway for new sales employees including training schedule, materials, and buddy system- Managed a focused team of nine sales support specialists who assisted account managers with order maintenance, order entry, marketing tasks, and research- Encouraged the development of holistic and cohesive multiplatform campaigns through training, coaching, and content creation- Served as the team’s point person on station products, systems, information, and reports

Raleigh-Durham, North Carolina Area

- Served as cornerstone of three distinct selling teams (e.g., local, transactional, and national)- Managed 2020 political advertising across WRAL and WRAZ, handling 47.2% of political broadcast dollars in the Raleigh-Durham TV market- Fostered creation and execution of cause marking campaigns including a $600,000 partnership with the NC DOJ and $100,000 Wake SPCA campaign- Assisted with the development and execution of high-profile station initiatives including resigning over $70,000 in annual presenting partnerships for WRAL’s Coats for the Children’s event- Developed approximately $80,000 in campaigns for community partners- Managed the marketing and research team, which facilitates frontend and backend client requests- Encouraged the development of holistic and cohesive multiplatform campaigns through training, coaching, and content creation- Served as the team’s point person on station products, systems, information, and reports

Raleigh-Durham, North Carolina Area

- Led the department’s marketing and research team, which facilitated client requests and staff needs- Updated marketing materials and developed a cohesive look for all outbound materials- Oversaw, trained, and hired local and national sales assistants- Assisted account executives with the fulfillment of client relation requests

Raleigh, North Carolina

- Negotiated over $180,000 in national buys including orders for Cadillac, Speedway, BB&T, and CDJR- Developed and fostered relationships with national sales reps and account managers- Lead the FOX Sports GO Super Bowl LI sales initiative, which generated $40,000 in postseason digital sales- Enhanced the brand identity of the FOX 50 Sales Department with a new style and accompanying materials- Drafted and built a brochure website, fox50solutions.com, to serve as an entry portal for new customers- Created sales packages that generated hundreds of thousands of dollars in new revenue - Wrote several PSA scripts for Project No Rest - FOX 50’s Human Trafficking cause marketing campaign

Raleigh-Durham Area, North Carolina

- Collaborated with clients to determine marketing objectives that would allow them to garner new business leads- Created presentations to help clients understand advertising concepts and proposals- Develop marketing solutions that can include television, radio, internet, and other forms of advertising- Established new annual business clients including Angier Paint, Carpet, and Wallpaper- Created a Cause Marketing campaign with the National Alliance on Mental Illness of North Carolina to combat the stigma surrounding mental diseases- Generated almost $100,000 in new business over 6 months

Charlottesville, Virginia Area

- Voiced and edited continuing education healthcare courses for Relias Learning, LLC- Reviewed online continuing education healthcare courses for Relias Learning, LLC to ensure the proper use of grammar, spelling, audio, and images

Charlottesville, Va

- Created successful commercials for a diverse client base including CenturyLink, The Lodge at Old Trail, MichieHamlett Law Firm, Valley Technical Center, LasikPRO, and Sylvan Learning Center- Served as the primary point of contact for the clients of eight Account Executives during the production process- Advised clients on commercial creation by leading production meetings, determining marketing messages, developing branding statements, and copywriting- Organized production by arranging and scheduling talent and locations, directing shoots, and providing creative direction- Led an award winning production team by scheduling, directing, and managing three full-time producers- Wrote engaging scripts and web copy in numerous styles including voiceover, narrative, testimonial, informative, high-end, and hard-sell- Tracked the talent fee budget line, successfully keeping it under budget for 2011 and 2012- Integrated and purchased new equipment for the production department

Charlottesville, Virginia

- Simultaneously served as the Graphics Coordinator and Production Assistant Supervisor- Directed newscasts, field productions, pre-produced content, and special projects including the UVA Children’s Hospital Telethon, Charlottesville Dogwood Parade, and President Obama’s 2010 Visit to Charlottesville- Supervised the duties and training of seven full-time staffers prior to and during newscasts to ensure quality- Scheduled and trained 11 Production Assistants on proper production methods- Organized the installation of a new graphics package and production switcher for the 2008 HD conversion- Wrote and edited procedural guidebooks for the Production and Master Control departments- Built new graphics for various on-air segments, including Decision 2010, NBC29 TrafficCameras, NBC29 Skype, Road to Richmond, and VASPORTSZONE.COM

Charlottesville, Virginia

- Directed newscasts, pre-produced content, breaking news, and special projects- Built graphics and DVE effects for various shows and productions- Operated studio/production equipment including cameras, teleprompter, Chyron, and switchers

Master Of Arts - Ma, Technology And Communication, High Pass

The MATC degree focuses on interactive media, the Internet and digital economics, and addresses issues that are reshaping journalism.

Ba, Communication, 3.78/4.0

Activities and Societies: Virginia Tech Television, Virginia Tech Resident Advisor, Phi Beta Kappa, Kappa Tau Alpha- Magna Cum Laude.