Brad Tollefson Email & Phone Number

Park City, Ut, Us

UND Reporting is unlike anything else. Uniquely high performance, low cost, purpose-built for Independent Sales Reps in the Outdoor Industry. Solves the challenges of multi-vendor data. The power needed to improve preseason business, so fast and easy Reps can use it for every trade show appointment, retailer call, or in-store clinic.

Consulting services for ecommerce and outdoor specialty retailers, vendors and independent sales reps since 2000 - Systems & Process analysis - Data analysis and report development - Financial & business planning - Website useablity & design- Executive & Management mentoring and training - Project Management - Inventory planning & OTB - Point of Sale systems (POS): sales/installation/data migration - Web marketing (SEO and PPC) - Technical training & documentationKey Roles include...Ecommerce Systems: Planning & Implementation (2015 to present)Consulting Strategist: Locally.com (2015-2019)Consulting E-commerce Product/Project Manager: Flint Digital (2014-2016)Contract Business Strategist (culminating as Interim President): Method Seven (2011-2016)

Business Intelligence Advisor / Project ManagerMarch 2008 – May 2009Championed & led cross-departmental implementation of Data Warehouse, BI reporting, development of company Dashboards... resulting in marked progress towards goals of staff visibility of critical company KPI, 'single version of the truth", DIKW progression, and improved tactical and strategic decision support.Director of PlanningMarch 2005 – April 2008Manage: staff (up to 15), reporting database and tools, all inventory analytics and reporting, B2B data integration, OTB budgets, demand planning and fulfillment, pricing, and inventory margin/turn/GMROI for $200M annual revenue across 5 web sites and 100K skus.

Co-founded and chaired volunteer employee "Green Team" to help company most aggressively achieve more sustainable practices within limited resources. Achieved broad volunteer membership and participation within company & active participation of CEO. Personally led projects resulting in: - 100% wind power REC offsets of electricity usage - DC lighting retrofit decreasing CO2 production by 758,000 lbs/year - utility and government reimbursement of $30K of project costs - $25K/year saving on utilities and full ROI payoff in 1.8 years! - EPA Green Partner certification - Establishment of corporate green giving polices - first year (2008) donations totaling in excess of $100,000 - recipients include Nature Conservancy, Conservation Alliance...

Contributed to the outdoor industry effort to define free, flexible, industry protected business-to-business electronic data exchange and communication standards. These standards support cost effective automated data exchange between industry business partners across wide range of clearly defined document types without VAN fees or proprietary technology. The intent of these standards is to increase efficiency and opportunity and decrease cost across all adopters of the standards within the industry.

Managed and implemented all aspects of marketing, website design and coding, organic and paid search, product selection and buying, and customer service. Revenue grew at 300% a year during this period.

Overhauled and expanded reporting system for worldwide shipping performance metrics across all plants, production lines, product categories, and individual skus for $2 billion annual revenue; results led to significant management and operational changes

- managed office environment and handled all aspects of phone and email sales and customer service for approximately 40 week long mountain bike, rafting, and sea kayaking trips around the western United States, Alaska, Mexico, and Latin America- managed data base applications- managed systems design and implementation changes- provided required use reporting to various federal agencies- planned logistics and premium multi-course menus for varied multi-day backcountry tours- performed as licensed and/or certified guide 10 weeks per year

Masters, Education

Coursework towards MA in Education

Bachelors, Chemistry