Port Phillip Ferries has the vision to change the way Victorian’s travel utilising its magnificent waterways. Using Sydney Harbour as a benchmark, the vision is based around offering the local community, and visitors to the state an affordable solution for better connections, improvements to lifestyle and accessibility for all. Since beginning in 2016, this vision is coming to life and has seen Port Phillip Ferries build and develop 2 successful ferry services between Docklands, Portarlington and Geelong. Catering for 400 passengers the 2 start-of-the-art catamarans offer 4 daily services to and from Portarlington and Geelong. Port Phillip Ferries is not just a passenger ferry, it is a service that connects people with experiences and adventures around Port Phillip Bay.

In 2005, Leadsun had the vision to revolutionise the public lighting industry by bringing together four emerging technologies – solar PV, LED light, lithium batteries and adaptive lighting controls – into one compact and modular solar lighting system. After extensive research, development and testing, in 2008, Leadsun went on to create the world’s first all-in-one solar light.Since then Leadsun has gone on to distribute more than 300,000 lighting systems across the world and provided local authorities solutions and guidance they can depend on. The Leadsun brand represents a catalyst for change and confidence in the future. To bring SMART public lighting into all Australian municipalities is at the core of what Leadsun stands for.

• Developing, implementing and executing national marketing strategies for over 170 leisure centres across AU/NZ• Identifying new audiences and growing memberships by introducing incentives for over 40 national health clubs• Manage the marketing rollout of a new national swimming program across over 60 public swimming pools• Monitoring budget and other financial targets, including monthly P&L, sales, and gross profit performance• Managing key stakeholders including national sporting bodies such as Swimming Australia and Triathlon Australia• Managing a team of 4 direct reports, in addition to communicating marketing strategies to all centre managers across Australia, to ensure national marketing campaigns are delivered to achieve required results

• Developing, implementing, executing and maintaining strategic marketing plans across 15+ major mass participation events• Grow and engage the sporting events & entertainment community• Producing whole-marketing mix initiatives (positioning, product, price, promotion and place/distribution)• Monitoring budget and other financial targets, including monthly P&L, sales and gross profit performance• Conducting price trend analysis, identifying potential risks and concerns and suggesting corrective action• Gathering, analyzing and reporting quantitative data as part of post-event review of the entire event portfolio• Recommending sustainable business growth opportunities via new partnerships and channels• Managing a team of 3 direct reports, including recruitment, performance management, training and mentoring• Actively seeking opportunities to develop new media partnerships with a view to increasing marketing reach through contra-partnerships

• End to end project management of digital and print campaigns including direct mail, radio campaigns, web based solutions and product packaging • Client account management including receiving briefs and delivering adverting strategy to meet and exceed client expectations• Introduction of technical products to ensure best practice when delivering on client projects • Collaborating with web developers and UX designers to build customized digital solutions for customer needs

Catch23 is a creative marketing business with a digital focus. This venture allowed me to grow my experience on the operational side of running a creative marketing agency while building a solid client base with a focus on retention. Working with a range of clients from Surfing WA to large scale event companies, I built a profitable business built on objective-based and measureable marketing strategies and great client relationships.

As the Senior Designer for Creative Nature I was responsible for the creative output of the studio working on projects from corporate branding to communications related design projects. I also worked closely within the web development and multimedia team creating a vast array of web based solutions for a wide variety of clients. Creative Nature is a studio with unique capabilities ranging from communications and public relations to highly technical web based solutions including custom content management facilities. This highly technical environment also gave me experience working with a wide variety of open source content management systems and email marketing software.