Senior Ecommerce Marketplace Manager
CurrentResponsible for driving OWC Brand growth on Amazon.com and international Amazon marketplaces. Developed strategies to increase revenue and profitability on Amazon.com and drive expansion into international marketplaces. Worked with leadership to develop business goals, inventory demand forecasts, and platform expansion plan. Worked cross-functionally with the customer support, sales, IT, e-commerce, marketing, and accounting teams to optimize internal processes and continuously improve the experience for marketplace customers. Managed day to day operations of the Amazon.com marketplace including, listing optimization for organic search, Amazon Sponsored Brand, Sponsored Product, Sponsred Display campaign management, Enhanced Brand Content (A+ Premium) implementation and optimization, tracking and analysis of KPIs (impressions, sessions, conversation rate, ROI, ACoS), and FBA inventory and process managementBuilt and managed marketplace P&L and detailed Sku/ASIN level margin reports in order to fully understand Amazon channel magrin contribution and optimize c strategy to maximize profitability