As Digital Marketing Coordinator, I acted as the main contact for digital and brand marketing projects, ensuring consistent branding across media. I collaborated with internal teams and external vendors to develop marketing materials—spanning web, social media, video, and print—and managed digital assets, website content, brand guidelines, and CMS updates. Leveraging skills in Adobe Creative Suite, web design, and project management, I supported brand identity and strategic goals through high-quality digital content.𝗖𝗼𝗿𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀• 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣: Lead digital production by managing stakeholder communications, creating digital assets, and overseeing content updates and video production.• 𝘽𝙧𝙖𝙣𝙙 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩: Ensure brand consistency across all materials, support design initiatives, manage assets, and coordinate with vendors for printing needs.• 𝙊𝙧𝙜𝙖𝙣𝙞𝙯𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙎𝙪𝙥𝙥𝙤𝙧𝙩: Assist with event organization and provide guidance to event guests. Mentor new team members, ensuring smooth onboarding and brand alignment.𝗞𝗲𝘆 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀• 𝙃𝙞𝙨𝙩𝙤𝙧𝙮 𝙒𝙖𝙡𝙡: This installation showcased the company’s 60+ year history through decade-specific photographs and milestone write-ups, printed on various materials to highlight its legacy and growth. Tasks included designing the layout, coordinating with stakeholders, selecting vendors for production, and overseeing installation to ensure a cohesive display.• 𝙍𝙚𝙗𝙧𝙖𝙣𝙙: The corporate rebrand involved in-house design and development of the new Spartan logo, aligning it with the third-party-created Harmonized Identity System. Tasks included designing concepts, creating brand materials, and developing brand guidelines for both Spartan Controls and the Emerson Impact Partner Network.