A Joint Venture Company between Reliance Infrastructure Limited and Govt. Of NCT of Delhi

1 Head – CBC (Customer Services including Call Center, Business Development, Corporate Affairs, Demand Side Management-DSM)2 Improvement in Customer Services through faster complaint redressal3 Improvement in Customer Satisfaction Index4 New Non Tariff Income Plan5 Faster release of New Connections.6 Better Customer Care Centers7 Liasioning with Government Departments.

1 Head – CBC (Customer Services including New Consumer Acquisition, Business Development, Corporate Affairs, Demand Side Management-DSM)2 Improvement in Customer Services through faster complaint redressal3 Improvement in Customer Satisfaction Index4 New Non Tariff Income Plan5 Faster release of New Connections.6 Better Customer Care Centers7 Liasioning with Government Departments.

Business Head - Central Circle in BSES Yamuna Power Limited1 Head-Business for Central Circle in Delhi in Power Distribution2 Strategy and plan of Loss Reduction through following activities• DT Cleaning in High Loss Areas• Input Control by plugging leakages• Billing Increase by converting un-metered to metered• Theft control by Enforcement Raids• Recovery of default amount by various means

1 Business Head of Central Circle in Delhi in Power Distribution2. Responsible for the entire Central Circle for following activities• Meter Reading (Above 98%) for 370000 consumers• Billing Increase• Collection – Demand plus arrears• Customer Grievance Redressal• AT&C Loss reduction

1. Introduction of Energy World for BSES Distribution2. Power Sale to adjoining areas in Open Access Scheme1. Business Head of Central Circle in Delhi in Power Distribution2. Responsible for the entire Central Circle for following activities• Meter Reading (Above 97%) for 325000 consumers• Billing Increase• Collection – Demand plus arrears• Customer Grievance Redressals• AT&C Loss reduction

National Coordinator for marketing• Pricing• Target Setting• Sales & Production Planning• Tracking of Orders & Despatches• Tracking of Payment Outstandings• Making policies with regard to sales, orders, pricing, trade.• Product Promotion by presentations at big corporate• Liaisoning with Government.• Follow-up with Railway Board for Rails & Infrastructure

National Coordinator for marketing• Pricing• Target Setting• Sales & Production Planning• Tracking of Orders & Despatches• Tracking of Payment Outstandings• Making policies with regard to sales, orders, pricing, trade.• Product Promotion by presentations at big corporate• Liaisoning with Government.• Follow-up with Railway Board for Rails & Infrastructure

1 Handling Open Market Operations of Delhi Circle

Primary Metal (Ingots & Wire Rods) in-charge for North Region.• Relaunch of Ingots in North India Market• With in six months took the sales of Ingot to 2500 mt/month• Added many big consumers

Regional Manager of North Zone• Development of Trade segment• Constant watch on the new projects coming up in the region• Distribution of projects between Sales Executives.• Making sales plan and Trade Policy• Achievement and exceeding targets.• Liaisoning with Government.

Manager – Marketing (Primary Metals)1 Initially understood the North Zone market of Virgin Metal.2 From Mar-2003 till Sept-2004, Worked as Acting Regional manager.3 Presently handling Haryana Sales which itself is contributing 45 to 50% of total North Zone Sales and maximum realization.4 Preparing Marketing Plans for Haryana as well as other territories of North Zone.5 Preparation of Marketing Strategies to achieve organization’s Marketing vision and Mission.6 Analysing MIS and accordingly taking decision, in which territory to Increase /reduce the sale for better realization.7 Deciding credit limits for each customer of North Zone by analyzing their business.8 Focusing and preparing Marketing Plan for Value Added Products such as Alloy Ingots mainly for Automobile Sector.9 Organising Exhibitions, Customer Meets for better Customer Relationship Management.10 Organising In-House Workshops to depart my knowledge with colleagues and vice-versaManager – Marketing (Consumer Products)1 Re-lunched Kitchen Foil by the name of FRESSHWRAPP.2 Launched FRESHPAKK (Aluminium Foil Containers) in North Market.3 Developing Sales team for Consumer Product Division for North Zone.4 Preparing Marketing Plans for each territory and ensuring meeting of Targets.5 Bringing major institutions in our fold.Dy Manager - Sales (Consumer Products)1 Understood North Zone Market of House Foil and identified Segments.2 Identify, appointing and nurturing Channel Partners.3 Successful launch of Hindalco Wrap (Aluminium Kitchen Foil) in North Zone with help of Channel Partners.4 Organising Exhibitions, Trade Shows for building a Brand Image and educating customers about benefit of Product.Dy Manager – Sales (Primary Metals)Asst Manager – Sales (Primary Metals).

1 Part of team for Launch of Reliance Mobile in Patna.2 Identify Channel Partners and Marketing Associates for successful launch of Reliance Mobile.3 Trained Executives of Channel Partners and Marketing Associates.4 Identification of Market and accordingly distribution of Target between Channel Partners.5 Preparing marketing plan for successful completion of Target.6 Preparation of MIS for advising Management to take strategic decisions.

1 Identify Market Segments for Virgin Metal.2 Getting Sales Order and preparation of Godown documents to maximize Sales and Realisation.3 Preparation of MIS for helping Management to take strategic decisions.4 Ensuring after sales services such as Physical & Quality complaints