Bryan Alston Email & Phone Number

Seattle, WA, US

Seattle, Washington, US

Brand Castle is a value add retail broker and growth consultancy.Our goal: Guide high potential consumer brands to become #1 in their category by scaling them onto retail shelves, while also executing all of the marketing required for them to win once there.Armed with decades of experience spanning ecommerce, brick and mortar and beyond, Brand Castle's.

Episodes Available Weekly On:🎙️Spotify: https://open.spotify.com/show/6eRc2aPoSiVKOHtP2pcr05?si=c67b0a311ce1499e🎙️Apple: https://podcasts.apple.com/us/podcast/the-omnichannel-roundtable/id1729529860🎙️Amazon: https://music.amazon.com/es-us/podcasts/1718a8e6-6b8e-49c2-b128-65799143ad83/the-omnichannel-roundtable🎙️iHeart.

Along with Steve Hooper and Kari Chen, conceptualized and led the inaugural incubator for consumer startups within the Dartmouth alumni networkFacilitated weekly interactive lectures taught by industry experts in operations, finance, product development and moreTaught the courses on marketing and go-to-market strategies

US

Oversee all digital marketing, growth planning and branding for this rapidly growing beverage company. Our goal: to be the #1 hydration drink for families in the US!

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Oversee all digital marketing, growth planning and branding for this rapidly growing beverage company. Our goal: to be the #1 hydration drink for families in the US!

US

Conceptualized and executed the brand pivot away from a traditional sports drink to a healthy hydration brand for mothers and families. Achieved 15x revenue growth within 18 months.

Irvine, CA, US

Served as the lead Account Director and outsourced Chief Marketing Officer for a range of clients across the B2C ecommerce space. Strategize and oversee execution for all performance marketing initiatives.Multi-million dollar product launches include:- Magic Spoon (keto cereal)- Clove (sneakers for healthcare workers)- Our Place (kitchenware)Aggressive.

Los Angeles, Caq, US

• Client: HoneyBum Apparel (May 2017 to July 2017)Role: Product Launch Consultant (Contract)Oversaw all paid advertising, email marketing, promotional strategy, website development and optimization for Honeybum.com, a.
• Took brand from $0 to $270k of monthly revenue within 4 monthsClient: Cave To Cellar Wines / Cavetocellar.com (December 2013 to October 2014)Role: Ecommerce Marketing and Branding Strategist
• Overhauled the branding, website U/X, growth strategy, pricing and creative direction for client
• Facilitated three focus groups and one nationally-distributed survey to inform decisions around the brand positioning, customer segmentation, emotional promise, voice and visual guidelines
• Drafted detailed and annotated wireframes to inform frontend and backend site redesign
• Conceptualized creative briefs for four distinct advertising campaigns; Managed photo shoots, including approving models, securing props, scouting locations and providing in-person direction to photographer

Santa Monica, California, US

• Served as head of the Growth Strategy channel, leading a 13 person staff of other senior digital marketers working on 100+ accounts simultaneously
• Hired and trained 9 other strategists to CMO-level, tripling the headcount of the channel under my tenure and doubling the client count
• Through a +20% increase in average client retention, have generated double digit QoQ revenue growth for channel
• Grew size of team from 5 to 13 full time Strategists; from 60 clients to 140 clients simultaneously
• Grew % of company revenue from 25% to 30%
• Developed sophisticated processes for optimizing all phases of the conversion funnel

• Conceptualized and developed an optimal niche social network for women and executed due diligence for two other social networking concepts
• Fundraised $80k of angel investment; Managed all financial forecasting and budgeting
• Conducted market research, focus groups and competitive analysis to develop go-to-market strategy for management, including business development strategy and consumer branding insights
• Project managed app development, including validation testing of feature set, UX/UI implementation, conception and design of logo, art direction for launch advertising and overseeing work of two mobile app developers
• Built comprehensive wireframes for two apps; Executed front-end changes in Xcode and Adobe Illustrator

San Francisco, California, US

• Category Manager responsible for owning strategic and tactical aspects of a $155 million business portfolio, including women’s woven tops, bottoms, dresses, outerwear and denim
• Achieved +35% revenue growth and +26% bottom line growth over 2012 through product mix, strategic inventory investment and management of Gap.com exclusives
• Added several exclusive pant fits and SKU extensions to the assortment based on trend research and business opportunity, generating $3.9 million incremental dollars to the business over 2012, accounting for +4 points.
• Adjusted e-mail and website marketing cadence to be more strategic based on customer research

San Francisco, California, US

• Rotation program in Inventory Management, Merchandising and Production across Gap Inc. brands
• Gained intermediate knowledge of denim garment production and construction
• Skills acquired included revenue/cost forecasting, trend analysis, financial modeling, commodities negotiation, quality control, store real estate optimization and online marketing
• Conceptualized new assortment of novelty men’s polo shirts for Banana Republic, organized a photoshoot with on-figure photography and mocked up a season’s worth of email and site marketing to support the message

San Francisco, California, US

• Five years of seasonal experience working at all three brands within Gap Inc. company portfolio
• Banana Republic (July 2011 - August 2011)
• Gap (January 2008 - May 2008)
• Old Navy (July 2006 to September 2007, August 2008)

San Francisco, California, US

• Researched corporate global effectiveness -- prepared a comprehensive benchmarking deck
• Drafted macroeconomic environmental scan for international retail sector, identifying emerging markets and recommending 3-5 year workforce strategy implementations
• Researched and composed qualitative and quantitative cost-benefit analysis for expanding Gap, Gap Kids and Banana Republic into the Scandinavian Apparel Market

San Francisco, California, US

• Interned directly with Commissioner Hydra Mendoza, Mayor Newsom’s senior education advisor from autumn 2006 to summer 2007 and again over the summer of 2008.

B.A, Sociology, With Concentration In Markets And Management

Business Bridge Certificate, General Management

Svmp, General Management

Exchange Term