Paid Media Specialist
Current• Strategizes, optimizes and plans across all media campaigns (Paid Social (Meta, TikTok, Pinterest, X), Linear/Streaming, Affiliate and Search/Youtube).• Strategizes post types, creative ideas, audience segmentation, targeting, and asset requests through Airtable and Microsoft Office.• Created testing roadmaps on Confluence which included A/B testing and did analysis on results.•Coordinates influencer posts and works with influencer teams on boosting rights and approved content.• Creates PowerPoint decks recapping launched ads, insights through Tableau, and various findings.• Manages a team who works on various projects and ad launches using Slack and Asana.•Keeps communication, notes and scheduling with various partnerships. •Encourages and helps with cross functional team work across organic social, influencer, crm, creative, marketing science and acquisition.
