Bruno Brandão
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Bruno Brandão Email & Phone Number

Gerente de Martech | CRM at Vivo (Telefônica Brasil)
Location: São Paulo, Brazil 8 work roles 2 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
Vivo (Telefônica Brasil)
Role
Gerente de Martech | CRM
Location
São Paulo, Brazil
Company size
22006 employees

Who is Bruno Brandão? Overview

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Bruno Brandão is listed as Gerente de Martech | CRM at Vivo (Telefônica Brasil), a with 22006 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Bruno Brandão.

Bruno Brandão previously worked as Martech | CRM Manager at Vivo (Telefônica Brasil) and CRM Specialist | Martech, BI & Data at Vivo (Telefônica Brasil). Bruno Brandão holds Expert, Business Intelligence & Big Data from Faculdade Impacta Tecnologia.

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Vivo (Telefônica Brasil)

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About Bruno Brandão

CRM, Martech and Data Architecture Manager, over +12 years of career he structures and develops teams for business intelligence, acting in the entire Life-cycle of strategic project management for development of CRM tools, segmentation strategies (public), studies of propensity models and digitalization of services, maximizing the Omnichannel vision of structures (in Real Time). Experience in the construction/management of projects involving Data Intelligence, from market analysis and trends, proposal construction/development of technologies, to schedule management, budget management, supplier management and interface with IT teams for the technical execution of demands. Highlights for his leadership in the project APP Meu Vivo, allowing the customization of customer data (personal information, offers, segmentation, etc.), accelerating the performance of sales / loyalty base, aligned with LGPD.Also in CRM/Martech, he has knowledge in campaign strategies, development of processes/flows of the area, database modeling, report structuring (Power BI), performance analysis and relationship with business teams, diagnosing needs and opportunities. Currently he is the Martech Manager at Telefônica Vivo, leading the Martech/CRM strategy for the B2B and B2C market, proposing structural changes for the business through the development of tools, processes and CRM flows, system improvements, among other fronts, maximizing the company's digital transformation, impacting +20K employees and +100MM customers.Knowledge in SAS Customer Intelligence, SAS Grid, SAS Data Integration Studio, SAS Information Map Studio, SAS Management Console, ODI, PBI and Teradata, Microsoft SQL Server and Oracle databases.Focused on results, he supports companies in the development of high performance teams.Graduated in Data Processing, holds a Specialization in BI & Big Data from Impacta.

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Vivo (Telefônica Brasil)
Vivo (Telefônica Brasil)
Gerente de Martech | CRM
State of São Paulo, Brazil
Website
vivo.com.br
Employees
22006
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8 roles

Bruno Brandão work experience

A career timeline built from the work history available for this profile.

Martech | Crm Manager

Current
Vivo (Telefônica Brasil)

São Paulo, Brasil

Part of the CRM Department of the company, he leads the entire strategy of Martech for the B2C market (with passages in B2B as well), responsible for the strategy of deployment / improvement of CRM tools, development of processes / workflows, the search for technologies to deliver Real Time solutions, maximizing the Omnichannel strategy of the Group.Responsible also for the management of strategic projects of the area, highlighting the Campaigns Data Measurement projects (focused on Performance), Real Time Campaigns projects and the Vivo APP project (focused on Data customization), among many others.Key activities:+ Strategy of the area for Martech. accelerating the Omnichannel vision+ Interface with CRM/DBM/Marketing teams, diagnosing needs+ Analysis of tools, focused on new acquisitions, improvements and developments+ Analysis of campaign performance, proposing strategic/tactical solutions to leaders+ Development of the entire workflow of the CRM team+ Interface with the global headquarters, in Spain, generating Insights about adopted strategies+ Supplier management (solution purchases/relationship/demand management)+ Executive presentations to the main stakeholders of the area+ Budget management, acting on deviations and needs+ Leadership of 15 people

Nov 2021 - Present

Operations Coordinator | Tool Management

Citi

São Paulo Area, Brazil

Leader responsible for CMS tool management (B2B and B2C), working with projects ranging from tool customization (aligned to the business), to budget management, acting on deviations.Key activities:+ Support the company's business strategy through the tool+ Customization of the CMS tool, aligning it to the business and operational needs+ Management of the tool's development projects+ Hiring and management of IT suppliers+ Performance analysis of the tool, acting on deviations+ Access management, ensuring control of customer data and information+ Budgets: needs assessment, Budget management, needs defenses+ Leadership of 6 people

Jun 2012 - May 2014

Junior Analyst Developer | Campaign Strategy

Citi

São Paulo Area, Brazil

SAS Project Management, acted in the database maintenance (MSSQL Server), and in the provision of current data for strategic Marketing management.Responsible for the creation of indicators for Marketing campaigns, also developing information extraction models and formats for reading the results.

Feb 2012 - May 2012

Test Analyst | Performance Tools

Citi
Sep 2011 - Jan 2012
Team & coworkers

Colleagues at Vivo (Telefônica Brasil)

Other employees you can reach at vivo.com.br. View company contacts for 22006 employees →

CN Catarina Nery Arcoverde Catarina Nery Arcoverde Colleague at Vivo (Telefônica Brasil)Recife, Pernambuco, Brazil View → SF Sandriely Fernandes Sandriely Fernandes Colleague at Vivo (Telefônica Brasil)Pinhais, Paraná, Brazil View → MM Marcelo Meirelles Marcelo Meirelles Colleague at Vivo (Telefônica Brasil)São Paulo, Brazil View → CA Carina Adell Ribeiro Kisilewicz Carina Adell Ribeiro Kisilewicz Colleague at Vivo (Telefônica Brasil)São Paulo, Brazil View → LE Luiz Eduardo Baccilli Luiz Eduardo Baccilli Colleague at Vivo (Telefônica Brasil)Santos, São Paulo, Brazil View → KL Karmen Lucia Castro Karmen Lucia Castro Colleague at Vivo (Telefônica Brasil)Almirante Tamandaré, Paraná, Brazil View → RS Rafaela S. Rafaela S. Colleague at Vivo (Telefônica Brasil)Rio De Janeiro, Brazil View → DC Dirceu Coelho Maturana Dirceu Coelho Maturana Colleague at Vivo (Telefônica Brasil)Mogi Das Cruzes, São Paulo, Brazil View → FD Fernando Duarte De Oliveira Machado Fernando Duarte De Oliveira Machado Colleague at Vivo (Telefônica Brasil)São Paulo, Brazil View → BL Bruno Lacerda Guimarães Bruno Lacerda Guimarães Colleague at Vivo (Telefônica Brasil)São Paulo, Brazil View →
2 education records

Bruno Brandão education

FAQ

Frequently asked questions about Bruno Brandão

Quick answers generated from the profile data available on this page.

What company does Bruno Brandão work for?

Bruno Brandão works for Vivo (Telefônica Brasil).

What is Bruno Brandão's role at Vivo (Telefônica Brasil)?

Bruno Brandão is listed as Gerente de Martech | CRM at Vivo (Telefônica Brasil).

Where is Bruno Brandão based?

Bruno Brandão is based in São Paulo, Brazil while working with Vivo (Telefônica Brasil).

What companies has Bruno Brandão worked for?

Bruno Brandão has worked for Vivo (Telefônica Brasil) and Citi.

Who are Bruno Brandão's colleagues at Vivo (Telefônica Brasil)?

Bruno Brandão's colleagues at Vivo (Telefônica Brasil) include Catarina Nery Arcoverde, Sandriely Fernandes, Marcelo Meirelles, Carina Adell Ribeiro Kisilewicz, and Luiz Eduardo Baccilli.

How can I contact Bruno Brandão?

You can use AeroLeads to view verified contact signals for Bruno Brandão at Vivo (Telefônica Brasil), including work email, phone, and LinkedIn data when available.

What schools did Bruno Brandão attend?

Bruno Brandão holds Expert, Business Intelligence & Big Data from Faculdade Impacta Tecnologia.

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