CRM, Martech and Data Architecture Manager, over +12 years of career he structures and develops teams for business intelligence, acting in the entire Life-cycle of strategic project management for development of CRM tools, segmentation strategies (public), studies of propensity models and digitalization of services, maximizing the Omnichannel vision of structures (in Real Time). Experience in the construction/management of projects involving Data Intelligence, from market analysis and trends, proposal construction/development of technologies, to schedule management, budget management, supplier management and interface with IT teams for the technical execution of demands. Highlights for his leadership in the project APP Meu Vivo, allowing the customization of customer data (personal information, offers, segmentation, etc.), accelerating the performance of sales / loyalty base, aligned with LGPD.Also in CRM/Martech, he has knowledge in campaign strategies, development of processes/flows of the area, database modeling, report structuring (Power BI), performance analysis and relationship with business teams, diagnosing needs and opportunities. Currently he is the Martech Manager at Telefônica Vivo, leading the Martech/CRM strategy for the B2B and B2C market, proposing structural changes for the business through the development of tools, processes and CRM flows, system improvements, among other fronts, maximizing the company's digital transformation, impacting +20K employees and +100MM customers.Knowledge in SAS Customer Intelligence, SAS Grid, SAS Data Integration Studio, SAS Information Map Studio, SAS Management Console, ODI, PBI and Teradata, Microsoft SQL Server and Oracle databases.Focused on results, he supports companies in the development of high performance teams.Graduated in Data Processing, holds a Specialization in BI & Big Data from Impacta.