Brand Asia is the essential agency partner for businesses seeking to connect with audiences across China, other countries in Asia Pacific Region and the Asian community in Australia.We provide our clients the highest standard of expertise across marketing, branding and social media to help brands succeed in multiple Asian markets.As part of RCJ Group , Brand Asia has a diverse team of specialists, including social media experts, digital marketers, copywriters, graphic designers, market researchers, brand strategist and PR professionals who believe in delivering innovative and effective campaigns. We have a strong track record of helping organisations market to Australia, China, and other Asia Pacific countries, leveraging media connections to reach targeted audiences. With offices in Melbourne, Brisbane, and Shanghai, Brand Asia is led by Sherry Xu and supported by RCJ Group’s full suite of offering.Our tailored marketing strategies and programs draw on the following services: ~ Asia Marketing Strategy ~ China Marketing Strategy~Influencer Marketing~Branding~ Social media management including facebook, instagram, WeChat, Weibo, Tiktok, Linkedin.~ Public relations~ Advertising~ Creative~ SEO & SEM~ Translation & copywriting ~ Website development:: Past and Present Clients ::Australian government agencies & companies:Department of Education & Training, Victoria | Study Adelaide | Study Melbourne | Melbourne Airport | Zoos Victoria | Museum Victoria | Westfield Australia | MECCA | Luxury Escape | freezeframe | iSkin | Carey Grammar | Bond University | Global Ballooning | LifeSpace | Rationale | Smile SolutionsInternational:Grand Hyatt | The Ritz Carlton | Marriott International | W Hotels Worldwide | The Luxury Collection | StayWell | Shiseido China | Star Alliance | Garuda Indonesia | Alibaba | Thailand Convention & Exhibition Bureau | Tourism Korea | Tourism Hong Kong | UnionPay |Air China

~ A marketing, public relations and social media agency dedicated to enabling businesses in engaging the consumers in Australia and beyond.~ With offices in Melbourne, Australia and Shanghai & Beijing China, , the agency offers in-market, hands-on experience working the vast Chinese market with a cross-cultural perspective.Our tailored marketing strategies and programs draw on the following services: ~ Marketing strategy ~ Branding~ Social media management~ Public relations~ Crisis management~ Strategic media buy~ KOL engagement~ Event and project management ~ Graphic design ~ Translation & copywriting ~ Website development:: Past and Present Clients ::Australian government agencies & companies:Department of Education & Training, Victoria | Study Adelaide | Study Melbourne | Melbourne Airport | Zoos Victoria | Museum Victoria | Westfield Australia | MECCA | Luxury Escape | freezeframe | iSkin | Carey Grammar | Bond University | Global Ballooning | LifeSpace | RationaleInternational:Grand Hyatt | The Ritz Carlton | Marriott International | W Hotels Worldwide | The Luxury Collection | StayWell | Shiseido China | Star Alliance | Garuda Indonesia | Alibaba | Thailand Convention & Exhibition Bureau | Tourism Korea | Tourism Hong Kong | UnionPay

Business Faculty , Lecturing on 'Doing Business in China '

:: Responsibilities :: ~ Promote Victoria as preferred education destination to Chinese students ~ Enhance the profile of Victoria’s education and training sector in China~ Facilitate international access to Victoria’s education and training system~ Assist Victorian international education providers to access Chinese market opportunities~ Establish and manage high-level strategic partnerships and relationships between the Victorian education community and offshore stakeholders in public and private sectors
~ Provide market intelligence on trends, issues and opportunities in China of relevance to Victorian education providers:: Accomplishments ::
~ Developed and implemented a strategic, multi-faceted, China-focused marketing programme to promote and position Melbourne and Victoria as a preferred destination for international students across all education sectors~ Identified and communicated opportunities for the Victorian international education sector, particularly business opportunities for education, training and other education-related service providers in the government, education and private sectors, as well as partnership, research and other opportunities~ Initiated and drove a Chinese social media marketing programme to launch the ‘Study Melbourne’ brand, sustained strong brand recognition within the Chinese community ~ Organised and led various government delegation missions, roadshows, exhibitions and other market engagements in Australia and China~ Supported Victorian Ministers and other senior government education representatives visiting China ~ Arranged and co-ordinated visits to Victoria by Chinese education sector organisations ~ Provided high-level support to Victorian education providers seeking to partner, collaborate, develop or enter new markets in China
~ Implemented the first ministerial-backed Australia-China cultural exchange Young Leadership Program

:: Responsibilities :: ~ First opened in Shanghai, Blue Arc Marketing has a solid track record enabling international brands and foreign MNCs in China to develop a foothold in the ever-evolving Chinese consumer market~ Clients included Garuda Indonesia, Star Alliance, Tourism Korea, Tourism Hong Kong, Thailand Convention & Exhibition Bureau, Malaysia Convention & Exhibition Bureau as well as the Ascott Hotel Group

:: Responsibilities :: ~ The first China market representative for government agency Brisbane Marketing~ Masterminded the agency’s comprehensive marketing campaign targeting the Chinese community in China~ Chief architect of the agency's efforts to promote Brisbane as a preferred destination for business events, travel and study to China~ Spearheaded, designed and implemented a wide range of initiatives that successfully grew brand awareness and in-market presence for the City of Brisbane~ Forged constructive relationships with local municipal governments that paved the way for further collaboration down the road :: Accomplishments ::~ First-ever MICE event between Brisbane and travel agents from Shanghai, Shenzhen and Chongqing, an inaugural celebratory event to recognize sister relationships with the Shenzhen and Chongqing cities ~ Conceptualised and drove an integrated suite of Chinese-facing marketing assets including the agency's first Chinese website~ Spearheaded several B2B initiatives to engage the Chinese education and tourism sectors Solely owned by the Brisbane City Council, Brisbane Marketing is the driving force behind promoting Brisbane as a growing city.

Lecturer on Marketing & Management foundational course and Organisational Communication