Brandon Abbott Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Managed book of business encompassing ~$10MM in annualized digital media spend across funnel stages and tactics, including search, programmatic display, demand gen, YouTube/CTV, and audio.Grew service line revenue for both new and existing clients by +5% within first 6 months by identifying strategic growth opportunities.Enhanced skills development and cross training of marketing consultant roles: developing analysis, reporting, and campaign management skills essential to better meeting clients’ business objectives.

Kansas City, Missouri, United States

In addition to my previous and ongoing directorial and managerial duties, as VP, Acquisition & Attribution I joined the leadership team at Native Digital, and became responsible for developing new processes, deliverables and service lines rooted in marketing campaign analytics, business insights, and reporting.Working closely with the SVP of Performance Marketing and Directors of SEO, SEM, and Demand Generation, I helped them recruit and train new performance marketers to build our quickly growing team, and provided coaching, mentorship, and oversight to new and experienced team members alike.I originated the Analytics Department of the Performance Marketing team, selecting and training a Director of Analytics and Marketing Analyst and working with the newly created team to develop standards of marketing measurement and new templates, process documentation, and deliverables for measurement setup, data visualization, identifying business insights, and providing monthly presentations.

Kansas City, Missouri, United States

Lead strategic directions for paid, organic, and meta search offerings at Native, including the development of standardized process documentation, training materials, and language for new service lines in the search marketing space.Support management & optimization for PPC/paid search campaigns. Provide feedback onad copy, targeting, landing page optimization and identifying correct KPIs.Supported analysis & reporting for client marketing activities by implementing accurate measurement, identifying actionable takeaways from analysis, and presenting findings on a weekly, bi-weekly, or monthly basis.Oversaw SEO/organic search projects including keyword analysis, on-pageSEO, technical SEO, and backlink building. Ensured deliverables were of the highest standard,error-free, and exceeded industry standards.Oversaw attribution and use of search data to identify growth capabilities and opportunitiesfor clients, helping to acquire new clients and grow scopes of work with existing clients by adding search marketing services in support of full-funnel marketing initiatives.

Kansas City, Missouri Area

Managed a client book of business totaling more than $1.5M in annual SEM media spend effectively, ensuring maximum ROI and cost-efficiency against clients' stated goals and benchmarks.Optimized clients' paid and organic website visibility by performing keyword research using first party and third party tools, analyzing search engine patterns to direct online placement of keywords or other content.Used Google Analytics and Tag Manager to collect web KPI such as visits, time on site, page views per visit, transaction volume and revenue, channel mix, click-through rates, conversion rates, and cost per acquisition to drive profitable new customer acquisition in both B2C and B2B spaces.

Kansas City, Missouri Area

Managed Google and Facebook PPC ad accounts for clients in diverse industries, including the development and implementation of marketing strategies, and the creation of high-converting ad copy and visual elements.Developed optimization experiments, analyze KPI data, prepare detailed reports, and implement improvements to websites and marketing campaigns via GSuite tools such Google Analytics, Tag Manager, Optimize, and Data Studio.Performed essential SEO functions, such as auditing sites, creating keyword lists, improving SERP features, resolving errors in Search Console, and enhancing page copy and meta data to improve organic search rankings.

Gwangjin-Gu, Seoul, Korea

Served for 4 semesters as chair of the newly formed ELP Committee, which set curriculum standards and guidelines for the introductory-level EFL courses at Sejong University.Collaborated with department leaders, university administrators, and other key stakeholders as a representative of the faculty alongside fellow chairs, acting as a critical channel of communication within the department.Developed and implemented a variety of curricula for teaching English as a foreign language, as well as hundreds of hours of course work and supplementary instructional materials.Challenged students to be active language users, building skills and knowledge through structured lessons and building communicative confidence through simulation of real-life scenarios.

Developed and implemented curriculum, instructional materials, and assessments for the teaching of English as a second language in an economically disadvantaged rural environment.Proactively planned and team-taught with other members of the English department to foster a bilingual approach to English language learning.Coached high-ability students to achieve several top results in local and provincial English speaking, listening, reading, and writing contests.Designed and taught creative, student-centered after school and evening enrichment classes for high achieving students.

Interviewed, hired, trained, and supported employees to meet the demanding standards of quality set by the owner of the small business.Performed marketing and bookkeeping duties including the creation of advertisements, sales reports, invoices, and inventory documents.Administered deposits, cash and inventory flow, and scheduling for our branch location.

Master Of Science (Ms), Secondary Education And Teaching

Bachelor Of Science (Bs), Secondary Education And Teaching