Brandon Calloway Email & Phone Number

Charlotte, North Carolina Area

Managing SEM channel lead. Directly responsible for $24 million annual marketing spend, managing national Paid Search channel. Develop and execute against annual SEM strategic marketing plan. Full P&L responsibility for $24 million marketing budget. Successfully manage monthly forecast and budget to meet and exceed key performance metrics for search.

RealEstate.com (A LendingTree owned company)Managed $1.5MM yearly PPC direct response budget across various search engines including Google, Yahoo and MSN/Bing.Responsible for leading PPC search marketing efforts for LendingTree's real estate offering (RealEstate.com). Reduced cost per acquisition within the PPC channel by 67% while increasing lead volume.

• Compiled and analyzed daily reporting metrics in order to adhere to monthly volume and budget goals.
• Successfully built relationships across highly matrixed organization while supporting multiple stakeholders and meeting business objectives.
• Optimized campaigns through scheduled A/B creative testing and landing page enhancements.
• Collaborated with brand and messaging team to ensure SEM marketing accurately represents the brand across all campaigns.
• Reviewed, edited, uploaded and tagged evergreen content into Community Server CMS to maximize SEO value.

Built and maintained product displays in compliance with company standards.Reviewed appropriate product levels in beverage sections and throughout accounts including shelf allocation and cold equipment.Maintained clean and organized back-room and managed trade breakage in assigned accounts.Successfully built professional and team relationships with.