Developed and executed the US biological crop protection marketing strategy. Key responsibilities includedmanagement of marketing communications strategy and budget, portfolio balance sheet, product forecasts,market offers, and product trainings while also serving as key portfolio contact for the sales, customer service,research and development, supply chain, regulatory, and finance teams. Regularly met with key distribution andretail account senior leadership to strengthen customer relationships and align growth strategies.

Responsible for executing sales plan while managing a budget for advertising, trade show participation, andcustomer activities. Consistently grew a sales territory with 100+ retail contacts and 6 key distribution partnersby providing customers with refined product positioning, engaging presentations, exceptional customersupport, and effective product launches throughout the sales process.

Coordinated new product launch activities with key customers in the Pacific Northwest.