Brandon Etheridge Email and Phone Number

Managed a $45 million biologics territory covering 5 spinal districts, 45 spinal sales representatives and associates. Strategically target Integrated Delivery Networks (IDN) and Group Purchasing Organizations (GPO’s) for sole source initiatives through creative partnerships.• Sales History: FY18-$48.7M (97%), FY19 (94% YTD), Grew 28% in strategic accounts in FY18.• Engaged health systems to strategically partner through consolidation, contracted pricing and innovation. • Collaborated across Medtronic with RVP, Director of Strategic Sales, District Managers, Capital Sales, and leaders from other therapy segments on total account conversions • Contracting – Directly negotiated pricing with accounts.• Delegated responsibilities to spine representatives and influenced their activities through coaching and mentoring to achieve revenue targets.• Research and understand hospital economics and key economic conditions / issues at major accounts.• Conducted business reviews at key accounts, particularly with contracting and purchasing.• Nominated to the Field Sales Insight Board to serve as a “voice of the field.”• Developed and implemented pilot Biologics night class to educate sales representatives nationally.

Managed the Biologics portfolio for southern territory of Alabama and the Florida Panhandle areas including two spinal districts of 20 spinal sales representatives and associates.• Achieved $1.72M -FY14 (128%), $5M -FY15 (120%), $5.16M -FY16(101%) and $4.7M -FY17(89%). Exceeded Quota in 10 out of 16 quarters. • Conducted sales presentations, managed budgets including pricing and Contract negotiations.• Collaborated on SMART goals with spine representatives in the development and maintenance of relationships with surgeons, hospital staff and administration.• Built the pipeline through cold calls of both surgeon and whole account targets.

Assisted in managing and expanding a $4M territory for spinal implants.• Cultivated and grew relationships with new and existing customers.• Served as technical expert in surgery for staff and surgeons.• Achieved quota for the FY09 and FY10 and maintained over 80% market share.

Attained 77% growth in sales revenue during tenure.• Served as technical expert for spinal sales force.