As a Data Engineer at Ediom, I am at the forefront of driving data innovation and strategic initiatives to enhance our project management capabilities and digital reporting strategies. In this role, I leverage my expertise in Cloud Solutions, SQL, Python, and various ETL tools to architect and develop a comprehensive tool aimed at improving visibility and management of company-wide projects. This initiative is pivotal in fostering internal stakeholder cohesion and transforming our digital strategy as a company.My responsibilities encompass database design, data modeling, and implementing data warehousing principles, ensuring robust, scalable solutions that support our dynamic business needs. Utilising cloud computing services, primarily AWS, I am instrumental in developing and deploying scalable and efficient data infrastructures that facilitate insightful analysis and decision-making processes across the organization.

As the founder of Wingmate, I am leading the charge to revolutionize nature engagment through innovative technology. Wingmate is a mobile app designed to empower birdwatchers and nature enthusiasts, by merging tech solutions with a deep passion for wildlife and conservation.

In a pivotal role within the Sydney Metro LineWide project, a major infrastructure initiative, I excelled in building and managing comprehensive reporting systems that supported strategic decisions and operational excellence. Notably, as an undergrad intern, I seamlessly transitioned into a position typically previously held by a full-time employee, demonstrating adaptability and exceptional competence in handling complex project demands.Stakeholder Engagement: Built strong relationships with key onsite engineering managers and other high-level stakeholders to deeply understand their data and reporting needs, earning multiple employee recognition awards for exceptional support and contributions.Automation & Efficiency: Leveraged advanced Python programming skills to automate critical data processing tasks that were previously done manually, significantly enhancing both efficiency and accuracy in data analysis.Data Management & ETL Processes: Successfully managed connections with diverse data sources and utilized Power Query for efficient ETL processes, transforming voluminous and disparate raw data into coherent, actionable insights for diverse internal departments.Reporting & Visualization: Leveraged Power BI, including DAX, to design and maintain dynamic, insightful reports and dashboards, providing the organization with crucial data-driven insights for robust decision-making.Communication & Interpretation: Acted as a bridge between complex data and stakeholders, translating intricate data sets into understandable concepts for both technical and non-technical audiences, ensuring insights were accessible and impactful across the organization.

During my tenure at Sherpa Outdoors—a leading eCommerce retailer and wholesaler—I played a pivotal role in the team that drove all the company's strategic decisions. My focus was on IT and data analytics, where I leveraged advanced cloud technologies including Azure, SQL, Python, and Power BI. This role was crucial in driving significant business outcomes, evidenced by an impressive 33% annual growth rate in revenue. This growth was primarily fueled by actionable insights from advanced business intelligence reports, which informed our digital marketing strategies, leading to a remarkable 64% increase in digital marketing P&L.As the IT department lead, I managed operations and occasionally led a small team. This role required a high degree of autonomy, technical skill, and leadership to effectively guide the company's technology strategy.My tenure featured notable achievements in data-driven decision-making. I improved BI reports and tackled broad business challenges, resulting in strategic gains across brand management, supply chain, pricing, and marketing. Additionally, I increased operational efficiency and accuracy by automating several manual tasks.Furthermore, I played a pivotal role in reshaping the company's long-term strategy, contributing to a strategic pivot (details pending official announcement). This not only diversified our business model but also positioned us for sustained growth in a competitive landscape.This experience at Sherpa refined my proficiency in a broad spectrum of data disciplines—from understanding and collating data to preprocessing, storing, retrieving, and ensuring its integrity. It enriched my ability to translate complex datasets into actionable business insights, underlining the critical role of data management in strategic decision-making and operational improvements. I've cultivated a rigorous analytical approach, indispensable for large data projects and beneficial for challenges in Deep Learning and AI.

In response to the unique challenges and opportunities presented by the COVID-19 pandemic, I co-founded a one-of-a-kind eCommerce venture specializing in live arachnids. Seizing an unexplored niche, we capitalized on the surge in online shopping and interest in unique pets.As the technical and strategic lead, I used my expertise to develop the eCommerce platform using WordPress and custom HTML/CSS, and managed all aspects of our online presence including domain management and email hosting.Utilizing Google Analytics, Google Data Studio, and Google Search Console, I implemented comprehensive site analytics and SEO strategies that drove web traffic and sales.On the business front, my role spanned inventory procurement, market research, and the development of robust marketing and advertising strategies. This entrepreneurial venture honed my ability to identify market opportunities, swiftly respond to changes, and leverage technology to drive business success.Despite our recent decision to dissolve the partnership due to evolving personal priorities, this experience has further kindled my entrepreneurial spirit and reaffirmed my commitment to harnessing data and technology to solve complex business problems.