Brandon Masters

Brandon Masters Email and Phone Number

Director of Earned Communications (PR and Influencers) at KRAFTON Americas @ KRAFTON Inc.
Saint Johns, FL, US
Brandon Masters's Location
Saint Johns, Florida, United States, United States
Brandon Masters's Contact Details

Brandon Masters personal email

n/a
About Brandon Masters

- 15 years of communications experience in the video game industry- Successfully led global and regional influencer and press campaigns with budgets ranging zero to millions- Launched over 100+ products, including first-party hardware, multi-platform software, and live service titles - Skilled in communications strategy, planning and execution, analytics, crisis communications, and building successful teams - Franchise experience includes PUBG, The Callisto Protocol, The Legend of Zelda, Super Mario, Tomb Raider, and Hitman

Brandon Masters's Current Company Details
KRAFTON Inc.

Krafton Inc.

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Director of Earned Communications (PR and Influencers) at KRAFTON Americas
Saint Johns, FL, US
Website:
krafton.com
Employees:
1567
Brandon Masters Work Experience Details
  • Krafton Inc.
    Director Of Earned Communications (Pr And Influencers) At Krafton Americas
    Krafton Inc.
    Saint Johns, Fl, Us
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  • Krafton Inc.
    Director Of Earned Communications (Pr & Influencers) At Krafton Americas
    Krafton Inc. Mar 2021 - Present
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  • Kontrolfreek
    Director Of Communications & Strategic Partnerships
    Kontrolfreek Nov 2016 - Dec 2020
    Greater Atlanta Area
    Codified existing PR and communications resources and recruited new talent to develop and lead the company’s first dedicated communications team (influencers, PR, social media, and community). Managed the company’s global influencer initiatives to build advocacy and purchase intent within the community while driving the company’s influencer/affiliate program to profitability.Managed relationships with key licensed partners (e.g., Activision/Call of Duty, Blizzard/Overwatch, 2K/Borderlands, Bungie/Destiny) to maximize product marketing efforts.Drove a variety of cause marketing efforts and weaved partnerships with key organizations like Operation Supply Drop and Extra Life into KontrolFreek’s brand identity.
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  • Golin
    Public Relations Manager
    Golin Apr 2012 - Nov 2016
    Los Angeles, Ca
    Created regional campaigns and budgets on behalf of Nintendo for first-party hardware and franchises, which included Wii U, Nintendo 3DS, Pokémon, Super Smash Bros., Mario Kart, and The Legend of Zelda. Led cross-functional teams PR, social media, and influencer specialists in the planning and execution of initiatives.Fostered relationships and secured coverage with press and influencers in gaming, mainstream, and tech.Oversaw sentiment reporting and drafted messaging documents, GTM plans and tactical recommendations.
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  • Ogilvy Public Relations Worldwide
    Assistant Account Executive
    Ogilvy Public Relations Worldwide May 2011 - Apr 2012
    Los Angeles, Ca
    Managed the conceptualization and execution of PR campaigns for Square Enix and LG Mobile. Fostered a network of relationships with gaming, tech, and mainstream media while securing exclusive coverage that generated prolonged product exposure in online, print, and broadcast channels.Created PR plans, product messaging, press kits, press releases, fact sheets, and review embargos.
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  • Wonacott Communications, Llc
    Assistant Account Executive
    Wonacott Communications, Llc Mar 2010 - May 2011
    Santa Monica, Ca
    Planned, executed, and supported PR campaigns for digital products from THQ and Realtime Worlds.Negotiated exclusive stories and garnered media coverage to increase and maximize product exposure.Organized and managed various preview events, local media tours, and trade shows.Supported the PR team in achieving departmental goals by aiding with day-to-day support, which included coverage reports and ongoing media correspondence.
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Brandon Masters Skills

Press Releases Public Relations Video Games Media Relations Editing Social Media Writing Consumer Electronics

Brandon Masters Education Details

  • University Of Southern California - M.A. In Strategic Public Relations
    University Of Southern California - M.A. In Strategic Public Relations
    Public Relations, Advertising, And Applied Communication
  • University Of Central Florida - B.A. In Interpersonal/Organizational Communications
    University Of Central Florida - B.A. In Interpersonal/Organizational Communications
    Nicholson School Of Communication

Frequently Asked Questions about Brandon Masters

What company does Brandon Masters work for?

Brandon Masters works for Krafton Inc.

What is Brandon Masters's role at the current company?

Brandon Masters's current role is Director of Earned Communications (PR and Influencers) at KRAFTON Americas.

What is Brandon Masters's email address?

Brandon Masters's email address is bm****@****usc.edu

What is Brandon Masters's direct phone number?

Brandon Masters's direct phone number is +121343*****

What schools did Brandon Masters attend?

Brandon Masters attended University Of Southern California - M.a. In Strategic Public Relations, University Of Central Florida - B.a. In Interpersonal/organizational Communications.

What are some of Brandon Masters's interests?

Brandon Masters has interest in Comic Books, Guitar, Public Relations, Video Games.

What skills is Brandon Masters known for?

Brandon Masters has skills like Press Releases, Public Relations, Video Games, Media Relations, Editing, Social Media, Writing, Consumer Electronics.

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