Brandon Masters Email & Phone Number

Florida, United States

Jacksonville, Florida, United States

Reporting directly to the Chief Operating Officer, the Director of Marketing & Communications leads and manages brand strategy and development, all internal and external public relations, and corporate and consumer marketing communications programs for Alivia Care, Inc., Community Hospice & Palliative Care and all subsidiaries, affiliates and joint ventures. Ensures alignment of organizational messaging and brand integration across all marketing communications initiatives. Responsibilities include brand and communications strategy development, media relations, advertising and digital marketing initiatives, external communications development and production and internal communication initiatives in support of executive leadership and other internal clients. Serves as an internal communications consultant to line management and members of the organization's executive leadership team.

Jacksonville, Florida, United States

Oversee the Marketing and Communication department at Alivia Care, Inc. Responsible for strategic planning, management and development of Alivia Care and its subsidiaries’ digital presence and engagement with key stakeholders for all B2B and B2C growth strategies, including current and prospective patients and families, healthcare providers, employees, donors and volunteers.• Lead a team of six employees that includes a senior brand designer, PR manager, brand managers and digital brand manager.• Develop content across owned social channels that doubled our digital presence across Facebook and LinkedIn platforms over a five-year period (averaged 20% increase year over year).• Increased website traffic by 25% through the creation of engaging and relevant content, and reduced the bounce rate by 20%, leading to more meaningful web traffic and better UX. • Developed and implement policies and procedures for social and digital presence and use across the organization.• Created workflow and processes that allowed for over 800 creative projects in one year, and 1400 projects over a two-year period. • Digital marketing campaign performed over four times higher than the national average for healthcare organizations for impressions, CTR and added-value clicks for a 12-month period. The campaign included display, search and social media in order to increase patient census.• Reduced printing costs for patient-caregiver guide from $8/book to $3/book through redesign and improved content. This book is provided to each Community Hospice & Palliative Care patient. • Manage a $500K/year media buy to bring brand awareness to potential Community Hospice & Palliative Care patients and families. • Played an integral role in creating and developing the Alivia Care, Inc. parent company and brand architecture. This included website development, internal and external communications and development of brand guidelines.

Jacksonville, Florida Area

Responsible for planning, developing, successfully executing and measuring all interactive marketing and communications programs of Community Hospice and its related business entities and leading the project management team. In addition, managed the day-to-day of all digital assets to include websites, social networks, and electronic communications across all stakeholder groups. • In collaboration with the Director of Marketing and Communications and as a leader and role model of the organization, interfaces with internal clients, cross-functional teams, and other stakeholders to ensure organizational strategies and goals are carried out and achieved through the marketing and communications strategic plan.• Work with internal and external stakeholders, including vendor partners, to manage business requirements, delivery expectations, budgets and timelines.• Accountable for growing audience across digital platforms, networks and enhancements using data to drive strategic decisions. • Responsible for leading content development for all digital media applications and ensures all representation and messaging for the organization is up to date using internal and external resources• Leads and manages digital workflows to integrate to new features and updates.• Studies emerging technology trends and updates; researches trends and capabilities related to electronic media for marketing and communications purposes and ensure that the organization is following best practices for effectiveness in the digital marketplace.• Leads creative direction for digital projects and project managers to ensure consistency across campaigns and tactics. • Assists Director to assess and secure vendor partner relationships and resources.• Develop annual budget, creates project budgets, and manages budget throughout the cycle.• Serves as the senior representative of the department in the absence of the Director.

Jacksonville, Fla.

Responsible for the strategic planning, management and development of Community Hospice & Palliative Care's digital presence and engagement with key stakeholders for all B2B and B2C growth strategies, including current and prospective patients and families, healthcare providers, employees, donors and volunteers.• Collaborate with agency and cross-functional teams to plan and execute the digital marketing and communications strategies supporting company objectives and ensuring mission and brand are used professionally and effectively across all channels.• Develop content across owned and earned social channels including, blogs, tweets, status updates, etc. Increased social media presence by over 25 percent across the Facebook, LinkedIn and Twitter platforms.• Increased website traffic by 15 percent through the creation of engaging and relevant content.• Develop and implement policies and procedures at divisional and organizational level for social and digital presence and use. • Guide and supervise third-party digital activities; serve as a resource and SME to staff and external parties. In collaboration with department director, guide department to support organizational growth strategies. • Digital marketing campaign performed over four times higher the national average for healthcare organizations for impressions, CTR and clicks. The campaign included display, search and social media that increased patient census. • Lead the organization in staying abreast of current and emerging technology trends; research trends and capabilities related to electronic media for marketing and communications purposes. • Developed guidelines and applications as appropriate to execute and monitor various digital tools.

Destin/Fort Walton Beach, Florida Area

Enhance Corvias Military Living brand and reputation, increase customer engagement and advise strategy in support of business goals to increase occupancy and expand market share. Supported 15 military installations from Alaska to Florida.• Executed national digital marketing campaign; increased conversions by 360% and decreased cost by $41 per conversion in the last year.• Oversaw the promotion of a $352 million construction project at six Air Force bases.• Increased portfolio occupancy by 6% in 12 months using creative marketing tactics that fit the needs of each specific market. • Managed the business and advertising for 16 Facebook pages and advanced the overall customer base by 25% in a six-month period.• Implemented and managed Corvias brand and reputation with stakeholders and employees through execution of an integrated strategy to include media, outreach, conferences, sponsorships, memberships, executive thought leadership, speaking opportunities, awards submissions, etc. • Aligned communications strategy and messaging with business milestones and corporate strategy. • Media liaison for local and corporate efforts resulting in placements in Defense Communities Magazine, trade publications and numerous local and regional newspapers across portfolio locations. • Performed stakeholder analysis and collaborate with business leads to develop strategic B2B and B2C integrated marketing communication plans with measurable goals to build awareness, grow occupancy, expand market share and meet company goals, budget and performance metrics. • Created and delivered high-quality, multi-channel communications for internal and external stakeholders.• Trained more than 100 employees on media relations, crisis communications and issues management.• Directed agencies for media relations, content marketing, creative design and digital advertising services.

Destin/Fort Walton Beach, Florida Area

Created, implemented and managed integrated marketing communication plan from conception to lease-up for the Air Force’s Continental Group, consisting of six Air Force bases across the country. Effective stakeholder partnering, branding and marketing activities generated successful project launch and overcame leasing challenges to achieve 95% occupancy. Led marketing communications and public relations efforts for established housing program at Fort Rucker.• Increased leasing demographic for single service members by 400% at Fort Rucker, Ala. over a four-year period through a target marketing campaign at the United States Military Academy at West Point. • Developed email marketing campaign and improved open rate by 30% using creating content. Overall open rate for the campaign exceeded 50%.• Improved overall web traffic by 30% with the addition of tailored content based off survey feedback. Created weekly Google Analytics report to ensure campaign was successful.• Part of transition team for the closing of the Air Force’s Continental Group of six Air Force bases. • Advised business leads and drafted strategic messaging for media interviews, VIP functions, installation events, employee activities, town halls, etc.• Corporate spokesperson representing company at high-level briefs, tours, community events and trade shows to include the Professional Housing Management Association (PHMA), Association of Defense Communities (ADC), Air Force Association (AFA) and Association of the United States Army (AUSA). • Planned, managed and executed large-scale special events with attendance from high-ranking government officials to include ceremonial groundbreakings, grand openings, industry tradeshow participation, etc. • Developed and supervised communications budgets and goals for local programs.• Served as content manager for installation-specific websites.

Fort Rucker, Ala.

Responsible for ensuring Corvias Group (Picerne Military Housing) communications activities accurately portray our approach to great customer service and care for our military families. Work to foster and develop open, two-way communications to ensure positive recognition of brand within Fort Rucker and surrounding communities.• Attend public meetings and advisory board meetings to obtain and disseminate information on the program. Serve as official spokesperson for the program on the installation. • Promote and protect corporate identity, through all communication mediums. • Responsible for all internal and external communications at project level. • Publicize the development, construction and property management of new and existing homes and neighborhoods with current and potential residents, local agencies, the installation and other stakeholders, in conjunction with property management and construction. • Coordinate all forms of media coverage with post Public Affairs Office (PAO) and communications vice president. • Interface with local and regional media, including newspapers, television and radio, as needed to promote activities and program. • Produce and coordinate marketing collateral.• Serve as editor for monthly newsletters. • Represent company at trade shows, including the Professional Management Housing Management Association, Association of Defense Communities and Association of the United States Army. • Serve as webmaster or content manager for installation-specific website. • Prepare presentation materials for company management, as well as military leadership. • Write and distribute press releases promoting the project. • Provide recommendations, plans and messaging for project-based issues management and crisis.• Creating and managing program communications budget. • Key interface between company and stakeholders concerning housing privatization under the Residential Communities Initiative (RCI) for Army installation

Fort Polk, La.

Responsible for ensuring the Corvias Group (Picerne Military Housing) brand at each post is synonymous with a proactive approach to great customer service, care for service members and their families and open, two-way communications to ensure positive recognition of brand within the post and local communities. Strategy• Develop communications strategy designed to support corporate goals and objectives.• Provide strategic communications counsel to management.• Participate in corporate communications strategy planning.Public Relations• Foster a positive working relationship within the company and community.• Conduct VIP tours of the installation.• Publicize the development, construction and property management of new and existing homes and neighborhoods with current and potential residents, local agencies, the installation and other stakeholders. • Responsible for historic documentation of installation-specific projects to include newspaper clippings, photos, resident letters, etc. • Write and contribute articles for post and local newspapers.• Support presentation materials for company management, as well as military leadership. Employee Communications• Participate with employee onboarding.• Write articles or produce videos for employee communications channels, ie. newsletter, intranet, etc.Resident Communications• Research and draft articles for monthly resident newsletters. • Maintain the calendar of events and bulletin board on the installation website. • Respond to website, phone and resident inquiries.Marketing• Develop marketing collateral, including brochures, ads, web copy, etc• Develop advertising recommendations and deliverables designed to maintain and drive occupancy.Issues Management• Provide strategic communications counsel to management.• Serve as local subject matter expert.• Develop talking points.Financial• Responsible for developing and managing installation communications budget.

Alexandria, La.

Responsible for managing and producing the morning newscast. Responsibilities included stacking and crafting interviews for the show, writing news stories, editing and pulling footage, coordinating coverage of overnight breaking news, managing the newsroom in the mornings, booking guests and managing the production of the show. • Produced “Jambalaya” Morning Show with a top share of 63, managing talent, camera crews, guests and set• Responsible for show's content, scripts and research• On air sports talent for the morning show• Co-creator and writer for “The 5th Quarter” high school football show• Directed and produced sports packages• Associated Press Award Winning producer from coverage of Hurricane Dennis• Anchored the morning show when needed while supervising newsroom during morning hours