Brandon Masters Email & Phone Number

Florida, United States

Jacksonville, Florida, United States

Reporting directly to the Chief Operating Officer, the Director of Marketing & Communications leads and manages brand strategy and development, all internal and external public relations, and corporate and consumer marketing communications programs for Alivia Care, Inc., Community Hospice & Palliative Care and all subsidiaries, affiliates and joint.

Jacksonville, Florida, United States

• Oversee the Marketing and Communication department at Alivia Care, Inc. Responsible for strategic planning, management and development of Alivia Care and its subsidiaries’ digital presence and engagement with key.
• Lead a team of six employees that includes a senior brand designer, PR manager, brand managers and digital brand manager.
• Develop content across owned social channels that doubled our digital presence across Facebook and LinkedIn platforms over a five-year period (averaged 20% increase year over year).
• Increased website traffic by 25% through the creation of engaging and relevant content, and reduced the bounce rate by 20%, leading to more meaningful web traffic and better UX.
• Developed and implement policies and procedures for social and digital presence and use across the organization.
• Created workflow and processes that allowed for over 800 creative projects in one year, and 1400 projects over a two-year period.

Jacksonville, Florida Area

• Responsible for planning, developing, successfully executing and measuring all interactive marketing and communications programs of Community Hospice and its related business entities and leading the project management.
• In collaboration with the Director of Marketing and Communications and as a leader and role model of the organization, interfaces with internal clients, cross-functional teams, and other stakeholders to ensure.
• Work with internal and external stakeholders, including vendor partners, to manage business requirements, delivery expectations, budgets and timelines.
• Accountable for growing audience across digital platforms, networks and enhancements using data to drive strategic decisions.
• Responsible for leading content development for all digital media applications and ensures all representation and messaging for the organization is up to date using internal and external resources
• Leads and manages digital workflows to integrate to new features and updates.

Jacksonville, Fla.

• Responsible for the strategic planning, management and development of Community Hospice & Palliative Care's digital presence and engagement with key stakeholders for all B2B and B2C growth strategies, including current.
• Collaborate with agency and cross-functional teams to plan and execute the digital marketing and communications strategies supporting company objectives and ensuring mission and brand are used professionally and.
• Develop content across owned and earned social channels including, blogs, tweets, status updates, etc. Increased social media presence by over 25 percent across the Facebook, LinkedIn and Twitter platforms.
• Increased website traffic by 15 percent through the creation of engaging and relevant content.
• Develop and implement policies and procedures at divisional and organizational level for social and digital presence and use.
• Guide and supervise third-party digital activities; serve as a resource and SME to staff and external parties. In collaboration with department director, guide department to support organizational growth strategies.

Destin/Fort Walton Beach, Florida Area

• Enhance Corvias Military Living brand and reputation, increase customer engagement and advise strategy in support of business goals to increase occupancy and expand market share. Supported 15 military installations.
• Executed national digital marketing campaign; increased conversions by 360% and decreased cost by $41 per conversion in the last year.
• Oversaw the promotion of a $352 million construction project at six Air Force bases.
• Increased portfolio occupancy by 6% in 12 months using creative marketing tactics that fit the needs of each specific market.
• Managed the business and advertising for 16 Facebook pages and advanced the overall customer base by 25% in a six-month period.
• Implemented and managed Corvias brand and reputation with stakeholders and employees through execution of an integrated strategy to include media, outreach, conferences, sponsorships, memberships, executive thought.

Destin/Fort Walton Beach, Florida Area

• Created, implemented and managed integrated marketing communication plan from conception to lease-up for the Air Force’s Continental Group, consisting of six Air Force bases across the country. Effective stakeholder.
• Increased leasing demographic for single service members by 400% at Fort Rucker, Ala. over a four-year period through a target marketing campaign at the United States Military Academy at West Point.
• Developed email marketing campaign and improved open rate by 30% using creating content. Overall open rate for the campaign exceeded 50%.
• Improved overall web traffic by 30% with the addition of tailored content based off survey feedback. Created weekly Google Analytics report to ensure campaign was successful.
• Part of transition team for the closing of the Air Force’s Continental Group of six Air Force bases.
• Advised business leads and drafted strategic messaging for media interviews, VIP functions, installation events, employee activities, town halls, etc.

Fort Rucker, Ala.

• Responsible for ensuring Corvias Group (Picerne Military Housing) communications activities accurately portray our approach to great customer service and care for our military families. Work to foster and develop open.
• Attend public meetings and advisory board meetings to obtain and disseminate information on the program. Serve as official spokesperson for the program on the installation.
• Promote and protect corporate identity, through all communication mediums.
• Responsible for all internal and external communications at project level.
• Publicize the development, construction and property management of new and existing homes and neighborhoods with current and potential residents, local agencies, the installation and other stakeholders, in conjunction.
• Coordinate all forms of media coverage with post Public Affairs Office (PAO) and communications vice president.

Fort Polk, La.

• Responsible for ensuring the Corvias Group (Picerne Military Housing) brand at each post is synonymous with a proactive approach to great customer service, care for service members and their families and open, two-way.
• Develop communications strategy designed to support corporate goals and objectives.
• Provide strategic communications counsel to management.
• Participate in corporate communications strategy planning.Public Relations
• Foster a positive working relationship within the company and community.
• Conduct VIP tours of the installation.

Alexandria, La.

• Responsible for managing and producing the morning newscast. Responsibilities included stacking and crafting interviews for the show, writing news stories, editing and pulling footage, coordinating coverage of.
• Produced “Jambalaya” Morning Show with a top share of 63, managing talent, camera crews, guests and set
• Responsible for show's content, scripts and research
• On air sports talent for the morning show
• Co-creator and writer for “The 5th Quarter” high school football show
• Directed and produced sports packages