Missy Shaffer Email & Phone Number

Saint Johns, Fl, Us

Jacksonville, Florida

Work with internal Brand Marketing, Product Marketing, and Sales teams on the development and detailed management of over 20 events annually using the project management software Smartsheet.Assist with negotiations and coordination of sponsorship contracts with internal finance and legal departments, work with graphic designer on booth production, marketing collateral production and obtain necessary approvals from the Executive Vice President of Sales and the Chief Marketing Officer… Show more Work with internal Brand Marketing, Product Marketing, and Sales teams on the development and detailed management of over 20 events annually using the project management software Smartsheet.Assist with negotiations and coordination of sponsorship contracts with internal finance and legal departments, work with graphic designer on booth production, marketing collateral production and obtain necessary approvals from the Executive Vice President of Sales and the Chief Marketing Officer. Responsible for event participation budget and financial management, planning, and forecasting.Work with suppliers/partners to arrange space, equipment rental, giveaways, set-up, and dismantling of exhibits.Work cross-functionally with sales teams for event staffing, registrations, and communication.Coordinate event shipments and procure/manage event swag and giveaways.Gather event data and analyze ROI and present event recap to VP of Marketing and Director of Sales. Show less

Jacksonville, Fl

Sourced and acquired advertising space for print, radio, outdoor, and online campaigns. Created and managed annual media plans totaling over $300K for four campuses, focusing on brand awareness, open house dates, and boarding program in local and surrounding markets.Helped identify target audiences for each campaign, compare and negotiate rates and ad placement. Prepare all insertion orders.Worked directly with the senior graphic designer to supply artwork to media… Show more Sourced and acquired advertising space for print, radio, outdoor, and online campaigns. Created and managed annual media plans totaling over $300K for four campuses, focusing on brand awareness, open house dates, and boarding program in local and surrounding markets.Helped identify target audiences for each campaign, compare and negotiate rates and ad placement. Prepare all insertion orders.Worked directly with the senior graphic designer to supply artwork to media outlets and satisfy all deadlines.Analyze the effectiveness of all campaigns and adjust frequency, media, and messaging accordingly. Show less

Developed and defined project scope, approach, goals, budgets, and deliverables for marketing and communication initiatives that supported numerous care partners (palliative care, hospice care, supportive care, advanced care planning, etc.)Set up projects and managed them using the project management software Asana. Coordinated activities and tasks among project team members, other internal departments, and client or vendor/subcontractor organizations as needed to meet project goals and… Show more Developed and defined project scope, approach, goals, budgets, and deliverables for marketing and communication initiatives that supported numerous care partners (palliative care, hospice care, supportive care, advanced care planning, etc.)Set up projects and managed them using the project management software Asana. Coordinated activities and tasks among project team members, other internal departments, and client or vendor/subcontractor organizations as needed to meet project goals and ensure project completion is on schedule, within budget constraints, and of the appropriate quality standardsManaged a $500K/year media buy (print, digital and outdoor) that brought brand awareness to potential Community Hospice & Palliative Care patients and families.Spearheaded the redesign of the 100-page patient caregiver guide, leading to a 50% reduction in printing costs. This guide was provided to all patients and their families.Coached, mentored, and motivated project team members, influencing them to take positive action and accountability for their assigned work and deliverables.Created and maintained all project timelines, budgets, and production schedules. Communicated project updates and status reports/risks to stakeholders weekly.Identified needed resources for projects and define and assign significant project roles.Obtained printing and production quotes, assisted with vendor selection, and managed logistics of projects from start to finish.Assigned and monitored the project team’s work, providing support and direction. Show less

Jacksonville, Florida

Managed day-to-day internal client activities, including research, planning, implementation, and evaluation of public relations activities, budgets, resources, and deadlinesCoordinated and supervised vendors carrying out client service requirements and ensured quality, cost-effective service within budget and established time frame.Assisted in all client’s marketing efforts of new collateral materials, social media posts, editing changes, publishing new website content… Show more Managed day-to-day internal client activities, including research, planning, implementation, and evaluation of public relations activities, budgets, resources, and deadlinesCoordinated and supervised vendors carrying out client service requirements and ensured quality, cost-effective service within budget and established time frame.Assisted in all client’s marketing efforts of new collateral materials, social media posts, editing changes, publishing new website content, etc.Cultivated relationships with all media - both traditional and new media.Planned, managed and executed special events for real estate and non-profit clients.Fielded media inquiries and provide client responses, photo fulfillment, SME quotes.Updated and managed each client’s media coverage accountability report.Wrote and distributed client media pitches/calendar announcements based on editorial calendars, editor correspondence, and image/information requests to target media outlets. Show less

Jacksonville, Florida

Acted as day-to-day client liaison responsible for relationship management, coordination of agency activities, and project/campaign execution for assigned accounts.Responsible for project research, ad placement, and maintaining media budgets for multiple clients.Worked closely and developed strong relationships with creative, digital, and media outlets to accomplish effective, integrated solutions for the client’s objectives.Wrote press releases and client profiles for… Show more Acted as day-to-day client liaison responsible for relationship management, coordination of agency activities, and project/campaign execution for assigned accounts.Responsible for project research, ad placement, and maintaining media budgets for multiple clients.Worked closely and developed strong relationships with creative, digital, and media outlets to accomplish effective, integrated solutions for the client’s objectives.Wrote press releases and client profiles for various clients and supplied those to different media outlets. Proofread and edited numerous brochures, print/digital ads, websites, and collateral pieces. Show less

Stuart, Florida, United States

Served as client/agency liaison for multiple high-end golf and country club clients.Coordinated the production and printing of all collateral materials, direct mail pieces, and newspaper/magazine/digital advertising.Organized all client photoshoots (product and lifestyle) and television/video shoots for each client. Responsible for arranging all shot lists, booking talent, photographers/production crews, and determining the wardrobe and props needed for each shot.