Brandon Stapleton Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

- Supports Online Merchandising with category and vendor analytics to exceed financial plans- Leads project ideation and management with Merchandising, Product Development, Category Experience and Earned Media to identify consumer behavior trends and drive strategic category growth through analytics- Develops executive-level presentations with analytics supporting merchandising strategies- Creates and maintains project plans with Associates to manage multiple priorities while achieving deadlines- Coaches and mentors team of 6-7 associates, driving best-in-class online customer retail experience

New Britain, Ct, Us

Grew HD.com Ecommerce business over 100% exceeding $300M, managing over 2,500 SKUs.- Drove triple digit growth in traffic, orders and gross demand in Home Depot's largest class- Increased online penetration by +500 bps and total enrichment by +300 bps- Launched +600 SKUs with rich content increasing SEO compatibility by 20%Perfect launches of multiple NPD programs by maximizing effectiveness of A+ content and Retail Media+ tacticsManaged annual +$10M marketing budget including on-site, off-site and category marketing programs- Drove On-Site marketing initiatives with +$50 ROASCollaborated with Supply Planning Team to implement recovery strategies aimed at driving fill rates at +95%Presided over double-digit growth of $130M Power Tool Accessory in-store business- Optimized new product launch with +100 SKU changes that drove +30% growth- Grew sales margin by +150 bps while reducing markdown spend- Optimized off-shelf MAP placements through cross-class merchandising

Atlanta, Ga, Us

- Grew Toys R Us business +$15M through incremental merchandising & marketing programs- Led store re-invention project with internal and external cross-functional teams- Helped secure $10M in internal funding along with $25M from customer to support project- Advised internal Senior Management in customer bankruptcy planning scenarios- Led share shifting scenarios to model volume assumptions by product category- Delivered annual Joint Business Planning presentations for +$225M business- Led eCommerce Summit aimed at leveraging digital strategies and activation plans which led to 20% growth- Built drop-ship program totaling $16.5M- Grew E-commerce penetration rates to +40%- Developed separate brick & mortar and .com promotional strategies to address category trends- Led Costco Top2Top and gained incremental listings totaling $25M

Atlanta, Ga, Us

- Managed Graco branded products at Babies R Us totaling $60M- Manage Solano & Goody branded across the U.S. Specialty Retailers- Managed ToysRUs focused brands for Newell including Sharpie, Expo, Elmers, Rawlings, Contigo, bubba & Rubbermaid

Marysville, Ohio, Us

Responsible for the development and implementation of strategic business plans across 130 SKUs. Work cross-functionally with marketing and brand teams to implement corporate vision and strategies while understanding and balancing the needs of the customer, marketplace, and key competitors.• Prepare and deliver annual product line reviews to The Home Depot merchant team focused on new SKUs and programs• Lead weekly meeting with Home Depot merchant to discuss program opportunities, market trends, and competitive activity • Analyze consumer insights to position key products and influence customer strategies to grow brand presence and share• Develop pricing and promotional strategies to maximize effectiveness of trade program• Hold weekly meetings with Sales Analysts to analyze POS trends by geography• Participate in integrated business planning sessions to leverage Home Depot insights to shape brand strategies• Project leader / team coordinator for Home Depot Annual Product Walk (Store Managers Meeting)

Marysville, Ohio, Us

Supported Business Development Directors in the day-to-day operations managing sales and revenue goals for top brands. Led collaboration efforts with the supply chain team aligning on demand, replenishment, and manufacturing plans. • Coordinated off-shelf merchandising programs with Home Depot merchant and marketing teams• Created and managed category planograms utilizing JDA Space Planning software• Monitored / adjusted SKU maintenance between multiple vendor numbers• Analyzed POS and market trend data to provide recommendations on sales opportunities• Created automated, item level POS and inventory reports to drive fact based decision making• Developed dynamic forecasting tools to improve forecast accuracy

Us

Facilitated the demand planning process by working with sales and marketing teams in order to develop accurate POS and inventory based sales forecasting. Maintained alignment with manufacturing and distribution to ensure product availability and reduce out of stock occurrences.• Conducted monthly forecasting consensus meetings to align with sales team on shipment planning• Created replenishment model to manage the companies largest business across over 25 manufacturing sites• Collaborated with the sales team to generate orders to fill gaps in store inventory

Atlanta, Georgia, Us

While at AmeriCold Logistics, I supported Senior Anaylsts and Upper Management with data analysis and project preparations. Within this analysis I performed route optimization assistance, data analysis within Microsoft Excel and Access, and preparation within Microsoft PowerPoint for presentation to clients. I also assisted the Sales Department by responding to data requests submitted by the customer. I also downloaded monthly data from the A/S 400 system, which I therefore cleaned and scrubbed in Microsoft Access to elminate unneccesary and duplicated orders. I then performed analysis to further reduce lead times in data requests. I also performed weekly and monthly Key Performance Indicator (KPI) reports for key customers. I downloaded information from the A/S 400 system and, while using Microsoft Visual Basic (VB), used Macros to perform repeated functions to reduce lead times on these reports.