Brandon Stapleton Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, US

Atlanta, Georgia, US

- Supports Online Merchandising with category and vendor analytics to exceed financial plans- Leads project ideation and management with Merchandising, Product Development, Category Experience and Earned Media to identify consumer behavior trends and drive strategic category growth through analytics- Develops executive-level presentations with analytics.

New Britain, CT, US

Grew HD.com Ecommerce business over 100% exceeding $300M, managing over 2,500 SKUs.- Drove triple digit growth in traffic, orders and gross demand in Home Depot's largest class- Increased online penetration by +500 bps and total enrichment by +300 bps- Launched +600 SKUs with rich content increasing SEO compatibility by 20%Perfect launches of multiple NPD.

Atlanta, GA, US

- Grew Toys R Us business +$15M through incremental merchandising & marketing programs- Led store re-invention project with internal and external cross-functional teams- Helped secure $10M in internal funding along with $25M from customer to support project- Advised internal Senior Management in customer bankruptcy planning scenarios- Led share shifting.

Atlanta, GA, US

- Managed Graco branded products at Babies R Us totaling $60M- Manage Solano & Goody branded across the U.S. Specialty Retailers- Managed ToysRUs focused brands for Newell including Sharpie, Expo, Elmers, Rawlings, Contigo, bubba & Rubbermaid

Marysville, Ohio, US

• Responsible for the development and implementation of strategic business plans across 130 SKUs. Work cross-functionally with marketing and brand teams to implement corporate vision and strategies while understanding.
• Prepare and deliver annual product line reviews to The Home Depot merchant team focused on new SKUs and programs
• Lead weekly meeting with Home Depot merchant to discuss program opportunities, market trends, and competitive activity
• Analyze consumer insights to position key products and influence customer strategies to grow brand presence and share
• Develop pricing and promotional strategies to maximize effectiveness of trade program
• Hold weekly meetings with Sales Analysts to analyze POS trends by geography

Marysville, Ohio, US

• Supported Business Development Directors in the day-to-day operations managing sales and revenue goals for top brands. Led collaboration efforts with the supply chain team aligning on demand, replenishment, and.
• Coordinated off-shelf merchandising programs with Home Depot merchant and marketing teams
• Created and managed category planograms utilizing JDA Space Planning software
• Monitored / adjusted SKU maintenance between multiple vendor numbers
• Analyzed POS and market trend data to provide recommendations on sales opportunities
• Created automated, item level POS and inventory reports to drive fact based decision making

US

• Facilitated the demand planning process by working with sales and marketing teams in order to develop accurate POS and inventory based sales forecasting. Maintained alignment with manufacturing and distribution to.
• Conducted monthly forecasting consensus meetings to align with sales team on shipment planning
• Created replenishment model to manage the companies largest business across over 25 manufacturing sites
• Collaborated with the sales team to generate orders to fill gaps in store inventory

Atlanta, Georgia, US

While at AmeriCold Logistics, I supported Senior Anaylsts and Upper Management with data analysis and project preparations. Within this analysis I performed route optimization assistance, data analysis within Microsoft Excel and Access, and preparation within Microsoft PowerPoint for presentation to clients. I also assisted the Sales Department by.