Brandon Tsang Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Led strategy of multiple digital channels such as email marketing, paid social, and paid search• Orchestrated seamless collaboration between external agencies and the in-house team, drivingengagement, lead generation, and conversion for best-in-class customer journeys• Developed data driven digital campaign strategies through Klaviyo and Google Analytics to increaseengagement by 20% in their email program• Optimized engagement KPIs via A/B testing, continually refining… Show more • Led strategy of multiple digital channels such as email marketing, paid social, and paid search• Orchestrated seamless collaboration between external agencies and the in-house team, drivingengagement, lead generation, and conversion for best-in-class customer journeys• Developed data driven digital campaign strategies through Klaviyo and Google Analytics to increaseengagement by 20% in their email program• Optimized engagement KPIs via A/B testing, continually refining send times and target segments• Presented marketing briefs for upcoming emails campaigns through collaborative meetings withcross-functional teams to deliver maximum revenue impact• Executed tactics inside GTM plans across paid and owned channels while consistently meeting benchmarks• Devised and implemented email automation programs to target lapsed customers to encourage retention Show less

Vancouver, British Columbia, Canada

• Increased new users to company website by 15% through analyzing Google Search Console, Google Ads and Google Analytics to determine keywords that were the most cost-effective• Designed, developed and managed key performance metrics, marketing reports, analysis, dashboards; presented key business decisions via weekly reports to the CEO

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Drew traffic to company website by analyzing google search query reports to identify short-tailand long-tail keywords• Assisted in the development of quality leads for sales through awareness, lead generation, and nurture programs while ensuring financial and program deliverables are achieved• Created a variety of visual media including product features, infographics, social media posts, landing pages to assist with brand performance and positioning

Vancouver, British Columbia, Canada

• Drew traffic to company website by analyzing google search query reports to identify short-tail and long-tail keywords.• Grew Celayix's social media presence through creating and managing their content calendar to increase leads.• Worked with marketing tools such as Mailchimp, Wordpress, Salesforce, Google Analytics, SEM Rush, and Unbounce.

Bachelor Of Commerce, Marketing Co-Op

Bachelor Of Commerce, Marketing Co-Op, Business/Commerce, General

High School