Digital Marketing Specialist
Current• Manage email marketing campaigns, social media content creation, and website updates using MailChimp, Hootsuite, and WordPress• Design digital and print collateral from event guide books to dynamic digital signage for large scale events using InDesign, Illustrator, and Photoshop• Create icons, logos, and visual branding elements that align with company image and marketing initiatives• Design and Animate presentations and awards ceremonies using PowerPoint• Develop marketing analytics reports and dashboards using Google Analytics 4 and Microsoft Excel• Implement SEO best practices by optimizing content and technical website elements using tools like Google Search Console and Yoast SEO• Track and manage multi-channel marketing campaigns • Collaborate with business units across the organization to produce visuals for presentations and projects of all kinds• Established marketing team processes for requesting, organizing, and tracking tasks and projects• Design and produce engaging content for email, social media, and website channels• Tools used: Adobe Creative Cloud, Google Analytics, Microsoft Office, MailChimp, HootSuite, WordPress, Dynamics 365, and more.