Digital Marketing / Recon Manager
Salinas, California
-Execute and deliver expert digital marketing strategies for Facebook, Instagram, Google, email, and lead generation.-Develop annual marketing budget in liaison with CEO.-Oversee the reconditioning, repair, detail and cleaning process for new, used and dealer trade vehicles from deliveries, trade-ins, and auctions to prepare for sale.-Study, assess, and promptly resolve issues through superior networking and desktop support, resulting in heighten end user efficiency and productivity.-Monitor and continuously update website and online inventory for corporate and franchise locations, ensuring all new inventory information is current and accurate.-Conceptualize, design, and disseminate creative marketing materials and assets including catalogs, online advertisements, local events, and the website.-Complete a broad range of duties involving corporate and inventory photography requirements.-Attend directly to complex customer requests, inquiries, and concerns in order to guarantee customer satisfaction.-Organize and execute comprehensive online inventory audits across corporate and franchise locations.-Direct and oversee numerous automotive technicians, subcontractors, and vendors, creating a streamlined project process.-Facilitate all new and used vehicle safety inspections and efficiently process results.-Originate and implement successful cost cutting measures in partnership with automotive technicians.-Diminish errors and improve technician productivity through strategic processes enhancements.-Communicate effectively with sales associates in order to provide after-sale support with any customer concerns.