Passionate about helping leaders achieve success through best-in-class process, technology and programs. 15+ years tech and SaaS experience at leading companies such as Salesforce and LinkedIn, including leadership of successful performance marketing teams with emphasis on modern marketing, marketing operations, product marketing, demand generation, and development/execution of enterprise and SMB playbooks.10+ years product launch and project management including go to market strategy, operations, technology, corporate readiness, sales and customer success training, programs, and publicity to drive awareness, adoption, and market share.5+ years campaign planning, marketing operations, and demand generation – applying integrated marketing mixes and technologies to generate awareness, leads, and revenue.Specialties include: digital transformation, martech, salestech, awareness creation, lifecycle marketing, digital marketing (SEM, SEO, PPC, ads), social marketing, demand generation, lead generation, email acquisition, content marketing, customer marketing, product marketing, analytics, funnel management, segmentation & persona development, and nurture programs.
Listed skills include Saas, Go To Market Strategy, Demand Generation, Social Media Marketing, and 20 others.