Brandon Fleming Email & Phone Number

Washington, Dc, Us

Advise and support multiple teams at AARP, the world’s largest non-profit, nonpartisan membership organization, in the development and execution of enterprise-level search marketing strategies to drive growth and maintain consistent organic search performance for the enterprise. This includes overseeing SEO and Local SEO initiatives for AARP and AARP Foundation, reaching English, Spanish, and Chinese-speaking audiences in the United States and Puerto Rico.

Denver Metro, Colorado, Us

Brandon is a highly experienced enterprise search marketing consultant with a proven track record of success. He is dedicated to driving results for enterprise organizations, marketing agencies, and in-house marketing teams. With extensive knowledge and decades of hands-on experience executing and leading SEO programs of every size and budget, he provides valuable perspective and insights to develop effective strategies that allow businesses to achieve their marketing objectives and growth goals.He is also a trusted advisor to marketing leaders and C-suite executives, educating them on the importance of SEO in today's rapidly evolving digital landscape.Brandon's expertise includes consulting on SEO and Local SEO initiatives, as well as optimizing website conversion rates and implementing best practices in online marketing that help reduce friction in the user journey and increase the effectiveness of online customer experiences.Partnering with him means unlocking the full potential of your online presence and staying ahead in the competitive market.Mr. Fleming offers a "legacy builders accelerator" mentorship program, allowing organizations to partner with him by investing in developing their rising leaders. One goal of the program is to bring out the gold in these rock stars, impart Brandon's years of knowledge to them, and equip them for the future. It sets mentees up for career advancement and accelerates organizational and individual success. With this program, organizations can invest in their future leadership pipeline for sustained success.

Boca Raton, Florida, Us

Reporting to the Senior Vice President (SVP) of Marketing and the CMO, I built and led an in-house SEO performance marketing organization, managed large external agency partners, & led cross-departmental projects for SEO and Local SEO.- Enterprise SEO strategy, ideation, OKRs, & execution- Responsible for a $2MM SEO budget- Grew keyword rankings 250%, organic traffic 208%, and new user reach 211% YoY by in-housing all SEO functions- National SEO for B2C & BCB lines of business, including Residential Pro, DIY, SMB, Commercial, Health, National Accounts, Multi-family, and Solar- Local SEO Strategy: 350+ US offices- Product management and SEO support for all acquisitions: ADT + Google, Blue DIY, ADT Commercial, Protection 1, etc.- Built first-of-its-kind digital SPAM mitigation program, partnered with Google & Bing- Created a mobile-first culture, partnering w/Google engineers to improve mobile web products- Built in-house SEO performance content marketing team, technical SEO program, & an internal link-building program- Developed proprietary crime maps application for Web & Mobile SEO- Streamlined data gathering with automation + full-funnel reporting to connect SERPs & Revenue- Managed multiple large website migrations- Streamlined Web Engineering, Product, & Legal workflows to drive efficiency- Developed & maintained intake system, consistently beating established SLA- Established a library of SOPs to maintain quality at scale- Led all eCommerce and YouTube SEO efforts- Created a company-wide digital online reputation management program, including developing employee training, digital/physical resources, automated review monitoring w/email alerts, and integrations with Sprinklr & Medallia to build a positive reputation online and showcase the voice of the customer.Also, led & supported broader digital marketing efforts; including Display Ads, Paid Search, SEO, CRO(A/B testing), digital product management, CRM improvement(w/Adobe), and UX efforts.

Boca Raton, Florida, Us

Managed National SEO and Local SEO programs for ADT (US & Canada) & Protection 1 Security (US)Helped develop & launch ADT’s first channel-level lead and call attribution for ADT.com.

Boca Raton, Florida, Us

Manage both National SEO and Local SEO programs for ADT (US & Canada) & Protection 1 Security (US)Led migration efforts from Adobe Analytics to Google Analytics for Organic marketing channels.Supported the launch of several partnerships and product marketing campaigns including:1. ADT Command and Control2. ADT Identity Protect3. ADT + Google4. Lyft partnership5. ADT Solar6. ADT Commercial7. ADT SMB8. ADT Cyber (cybersecurity)I worked on countless other releases, partnerships, mergers, and acquisitions, as well as sunsetting its household brand, ADT Pulse, after 8-years which resulted in garnering 2.6 million subscribers, or roughly 40 percent of all ADT residential alarm customers with the first-of-its-kind smart home solution.Awarded 2018 ADT Club Excellence/Presidents Circle*Following Protection 1 acquiring and merging with ADT, my role shifted from owning multiple digital marketing channels to being able to solely focus on repairing and growing ADT's organic search investments.

Romeoville, Il, Us

Manage digital paid media, Organic search, and User Experience.

Romeoville, Il, Us

Building on my work as SEO/SEM Specialist, I decreased customer acquisition costs across paid and organic search marketing channels by rapidly developing and scaling:1. A dedicated organic content marketing program—which involved hiring and managing multiple paid interns and outside vendors2. Increasing B2B SEO efforts to drive new business to our B2B divisions (including building a brand new website for B2B and completing multiple website migrations to create a centralized experience across these sub-brands)3. Built an owned solution for Local SEO that helped generated greater than 30k unique local landing pages to support our local efforts (I learned to write .NET code to achieve this more quickly, due to lack of engineering resources at the time, which also saved us nearly $1MM of available budget)4. Delivered cross-channel (including offline channels) lead attribution tech stack; providing deeper buyer's journey insights and improved our data-driven business decisions

Romeoville, Il, Us

Manage SEO, SEM, and Digital Display marketing channels, as well as the digital User Experience, including CRO. Managed Ads accounts(Google, Yahoo, Bing, DSPs, etc.).I managed multiple agency relationships (ensuring performance targets were met and mitigating scope creep), developing channel road maps, planning and maintaining marketing budgets, and improving on-site conversion through regular A/B testing.Results included growing organic rankings across brand and non-brand segments, decreased CPCs while increasing quality of leads and sales, driving record organic website traffic, supporting frequent acquisitions of competitors' digital assets, and achieving record level lead and sales partnering with our agency partners, web engineering counterparts, and our in-house phone sales center.I also developed a scalable Local SEO program for the company's growing-nationwide field organization with up to 100 physical locations across the US.

- Website Design, Information Architecture, and UX Management- Search Engine Optimization (SEO) Lead- Digital Marketing (SEM, Organic, Display)- Website Development (HTML/CSS/PHP/Perl/MySQL Developer)- Dedicated Web Server Management (LAMP/Windows/CentOS/CloudLinux OS/Ubuntu/WHM/cPanel)- DNS Management- PCI Compliance Management (Billing automation and merchant solutions)- Led partnerships for the development of Metasearch Search Engines and other SaaS offerings- CMS Management (WordPress, Joomla, Drupal)- Web Analytics (Urchin, prior to Google acquisition and becoming Google Analytics)- Domain name sales and acquisitions- Business Development (technology solutions, co-brand products, white label products, etc)We did "SEO" before it was coined "SEO" (back when popular search engines included "Excite, AltaVista, Infoseek, WebCrawler, Yahoo! Directory, Lycos, and LookSmart")