Brandon Harper Email & Phone Number

Columbus, Ohio Metropolitan Area

Current responsibilities include:-Oversight of digital product development strategy for Marriott's largest field-facing organization (~4,000K owned/managed clients)-Oversight of digital product roadmap-Personalization/globalization of Marriott International's post-COVID leisure strategy-Migrating current digital products from legacy CMS systems to Adobe Experience Manager-Product ownership of enterprise consumer acquisition pathways including booking pathway generation/optimization and ancillary revenue generation/optimization-Harmonization of client needs, business needs, and achievable process

Columbus, Ohio Area

-Led the strategic thought process for the global Marriott Digital Service (MDS) organization.-Functioned as a strategic business leader of the Marriott Digital Services team, by focusing on strategic program development, resourcing, and implementation. -Led a team of 7 direct reports and ensured the team delivered high quality work and retained high employee satisfaction.-Collaborated with peers and other large teams to develop and implement program and department strategies and goals. -Executed the necessary decisions to keep team moving forward toward achievement of goals.-Developed, executed and implemented digital services programs and worked to refine established process. -Set goals and expectations for direct reports using the performance review process and held staff accountable for performance goals. Worked closely with the Client Services, Paid Media, Client Relations and Program Management teams to collect insight and implement for our products. -Served as the top level point of escalation for Digital Service product development.Key Achievements:-Increased global program enrollment 300%-Led development of 20+ distinct digital program offerings-Successfully led a major organizational transition-Oversaw localization of program offerings to suit all of Marriott's global regions-Created new line of business encompassing digital support for Marriott enterprise teams-Achieved 86% on 2017 Associate Engagement Survey, the highest score of any team in Digital Services-Achieved 100% on 2018 Associate Engagement Survey, the highest score of any team in Digital Services

Columbus, Ohio Area

• Built and executed customized, hotel-level digital marketing programs for the Marriott Digital Services (MDS) team in concert with Marriott’s enterprise, brand, cross-regional, and market-level efforts. • Accountable for Paid Media and Merchandising tactic execution including SEM, display, metasearch, OTA, and social paid media tactics as well as onsite and 3rd party merchandising.• Led the Paid Media and Merchandising teams at MDS, consisting of 2 Managers, 2 Senior Analysts, and 2 Analysts; responsible for hiring all members of these teams.• Accountable for management and performance of $1.5 million in annual digital media spend.• Adapted programs and tactics to ensure scalability, efficiency, financial viability, and results. • Built, piloted, launched, and scaled MDS’s first fully comprehensive and customizable programs (Signature+/++) and MDS’s first paid media management service.• Localized program offerings for a wide array of global source markets and languages including planning, training, launch, and development of MDS Europe.• Received highest possible rating in 2015 and 2016 performance reviews (Key Performer – top 10%).

Cincinnati, Ohio Area

Sole oversight of all content management, content distribution, search engine optimization, search engine marketing, email marketing, digital media, reputation management, and social media efforts for a portfolio of 30 Marriott, Hilton, IHG, Choice, Carlson, and independent hotel properties.-Increased Brand.com and OTA revenues by 90% ($32MM) from 2008-2013-Direct oversight of marketing budget exceeding $250K-Leadership Council and Founding Member of Marriott's Digital Franchise Committee-Member, IHG Distribution Advisory Council-Recipient of consecutive Marriott eCommerce Achievement Awards, only two-time winner of this award

Cincinnati Airport Marriott

-Increased hotel gross room revenues by 24 percent from fiscal year 2005 to fiscal year 2007.-Consistently achieved RevPar Index between 160 and 185.-Maintained highest Inventory Effectiveness score of all Winegardner & Hammons Revenue Managers (98.3 percent).-Managed Marriott Above-Property PMS pilot in conjunction with both Winegardner & Hammons and Marriott enterprise team members.

Holiday Inn & Suites Cincinnati-Eastgate

-Provided a leading role in the installation, administration, training, and upgrade of the Opera Property Management System.-Led hotel implementation of an offsite market-based reservation system, including familiarization tours, onsite training, and system configuration. -Exceeded 90 percent on both brand and WHI evaluations.

Holiday Inn Cincinnati Airport

-Ensured guest satisfaction as a Guest Service Representative.-Performed daily bookkeeping duties 14 hours per week. -Named Employee of the Month twice in a four-month period.-Played an integral role on 2003 Torchbearer award-winning team.

Ohio University Inn & Conference Center

-Performed nightly auditing duties for all hotel, restaurant, and banquet transactions.-Received recognition in WHI Focus Winter 2001-2002 Associate-to-Associate column for teamwork and leadership.-Produced a new list of night audit procedures aligning with a technology upgrade.