Brandon Alexander Email & Phone Number

Raleigh-Durham, North Carolina Area

• Create internal and external corporate communications and marketing/informational materials.• Maintenance and enhancement of Alliance’s social media initiatives, intranet and external website content maintenance including the use of photo/video elements. • Development of strategic planning and execution of Alliance branding and messaging initiatives. • Collaborate to build relationships and work constructively with a variety of internal and external stakeholders, • Lead in supporting the outreach and education efforts of the Alliance Community Health and Well-Being team across four counties including material development, event management and email marketing campaigns.• Design graphics, video production for internal communications and social media platforms.• Work with advertising, graphic design, video production and other related vendors on external campaigns.• Communications representative on various Alliance and community initiatives and workgroups.

Durham, Nc

• Developed and implemented a social marketing plan for $5.7 million grant-funded project aimed at creating behavior change by assisting disconnected youth make a positive transition to adulthood• Ensured all promotional activities and strategies align with the organization’s branding goals and optimized our Return on Investment (ROI)• Participated in activities to build relationships with partner agencies, youth, families, media, health care providers and policymakers• Identified outcomes and other compelling data that can be shared with the media, community partners, families, youth, and other relevant audiences• Created and implemented social marketing campaigns aimed at promoting community activities and providing quality information to targeted audiences• Researched social media trends to determine viable platforms for the organization• Designed marketing materials including video scripts, printed pieces, and online documents• Managed website via a content management system• Collaborated with staff and social marketing planning committee to complete communications activities in a timely andcost-effective manner• Managed marketing, advertising, and event budget• Served as a presenter/speaker at community workshops and events

Raleigh-Durham, North Carolina Area

· Developed all marketing plans and promotional campaigns for 99.9 The Fan ESPN Radio · Scheduled ad placements over television, print, internet and billboard platforms · Developed and managed budget of $300,000 · Wrote and directed 99.9 The Fan ESPN Radio television commercials · Created, executed, and supervised all non-traditional revenue events (concerts, ticket giveaways) generating $100K · Managed relationships with non-profits for their fundraising events · Used grassroots marketing tactics to promote radio station and our events · Provided sales department with event recaps outlining results, strengths and recommendations · Led weekly brainstorming with sales team · Assisted in planning, research and creation of a new sports radio format in the Triangle · Supervised staff of eight employees · Created promotional pages for the station's website including video elements · Developed social networking campaigns over various applications

Raleigh-Durham, North Carolina Area

· Coordinated and supervised all station-sponsored events involving sports franchises, corporate clients, and non-profit organizations · Liaison between FM Sales Department and Programming to coordinate advertising and promotion campaigns · Managed printing and graphic design projects · Produced press releases, the E-MIX newsletter promoting station events and designed contest materials · Assisted Program Director in the research, organization and execution of strategic marketing campaigns, station events and on-air promotions · Supervised a staff of 12 employees

Greensboro/Winston-Salem, North Carolina Area

· Coordinated and executed all on-field/in-game promotions, Little Warthogs Club and Hit the Books Reading Program · Produced press releases announcing team news, upcoming promotions and special events · Worked with media partners on promotions aimed at increasing home attendance and enhancing the game-day atmosphere · Developed daily statistical insert, souvenir program and `Hogs Tale Newsletter · Processed all donation and fund raising requests