As a leader in adidas Basketball, I managed signature NBA athletes to drive performance product rollouts and elevate brand presence in the sports market. I spearheaded the strategic planning of brand communication activities, ensuring cohesive messaging and alignment across all consumer touchpoints.I collaborated with business unit teams to develop an annual calendar of product launches and brand stories, creating a foundation for an omni-channel marketing plan. My efforts included leading the development of strategic plans, calendars, and toolkits to inform own retail, e-commerce, and key account planning while also tailoring toolkits to support local business unit priorities.Skills & Expertise- Athlete Partnership Management- Brand Communication Strategy- Omni-Channel Planning & Execution- Product Launch Strategy & Toolkit Development- Consumer Insights & Competitive Analysis- Cross-Functional Collaboration- Retail, E-Commerce, & Key Account Alignment

Reporting to the Global Marketing Director for adidas Golf, I led the Go-To-Market delivery of strategic brand assets, ensuring the incorporation of brand voice and campaign concepts across all consumer touchpoints in the U.S. market. I developed and executed comprehensive marketing plans to support new product launches and enhance brand positioning, reinforcing adidas Golf’s market presence.I managed an $8M+ U.S. marketing budget, including a $4.3M media buy, and worked with cross-functional teams to identify and implement platforms that increased both brand equity and sales. My leadership extended to strategic planning, experiential marketing activations, and the successful execution of key product launches.Additionally, I established alignment between business plans and key partnerships for both marketing and sales, driving organizational cohesion and revenue growth. I also managed a team of direct reports responsible for leading adidas Golf’s retail marketing strategy and commercialization efforts, ensuring consistent brand execution across all channels.Skills & Expertise- Strategic Brand Development & Positioning- Go-To-Market Strategy & Campaign Execution- Marketing Budget Management & Media Planning- Product Launch Activations & Experiential Marketing- Cross-Functional Team Collaboration- Key Partnership Development & Business Alignment- Retail Marketing Strategy & Team Leadership

Reporting to the Director of Marketing at Pabst Blue Ribbon, I spearheaded comprehensive Through-the-Line (TTL) strategies that propelled the brand’s growth within the U.S. market. My leadership was instrumental in executing the largest TTL media partnership campaign in the company’s history—America Dreaming—with a $1.7M budget that achieved 6.5M views and over 123M impressions across social platforms.I played a critical role in the strategic planning, development, and nationwide launch of three new Pabst Blue Ribbon brands. Additionally, I managed the company’s $9M+ marketing budget across diverse platforms, ensuring optimal allocation of resources to maximize ROI. My responsibilities extended to overseeing the strategic development of retail and brand campaigns, talent negotiations, content creation, cultural partnerships (both earned and paid), and agency team coordination.My leadership included managing a direct report responsible for retail strategy and commercialization, while I personally directed social and digital media campaigns, ensuring cohesive and impactful content development. I collaborated cross-functionally with sales and operations teams on SKU rationalization and product development, reinforcing the brand’s alignment with market demands.Skills & Expertise- TTL Marketing Strategies & Campaign Execution- Budget Management & Resource Allocation- Brand Development & Strategic Planning- Social Media & Digital Campaigns- Talent Negotiations & Agency Management- Content Creation & Cultural Partnerships- Cross-Functional Collaboration (Sales & Operations)- Product Launches & SKU Rationalization

Reporting to the Chief Marketing Officer at Pabst Brewing Company, I was responsible for managing brand volume and profit targets while overseeing the development and execution of comprehensive annual brand plans. Leveraging deep consumer insights, I planned and implemented regional marketing promotions that resonated with target audiences and drove brand growth.A critical aspect of my role involved fostering strong relationships with field teams and distributors to align on shared goals and ensure cohesive execution at every level. I also managed third-party relationships, including agencies and vendors, to deliver seamless collaborations that amplified brand impact.My focus on innovation enabled me to identify and capitalize on opportunities to build the brand through forward-thinking strategies. Additionally, I contributed to special brand initiatives in partnership with the Director of Regional Brands and the Chief Marketing Officer, ensuring the alignment of high-level objectives with actionable plans.Skills & Expertise- Brand Management & Profit Optimization- Annual Brand Planning & Execution- Regional Marketing Promotions & Consumer Insights- Distributor Relations & Field Team Collaboration- Agency & Vendor Management- Brand Innovation & Strategic Development- Cross-Functional Leadership & Initiative Support

As a marketing and design professional, I delivered comprehensive design support and strategic direction for high-profile proposals and company submissions, including recognition in industry benchmarks such as Engineering News Record’s (ENR) Top 500 Design Firms and Architecture Record’s Top 250 Architecture Firms for 2011, as well as the Professional Services Management Journal (PSMJ) Circle of Excellence.I designed, developed, and managed firm-wide presentations, interviews, promotions, advertisements, and communications, ensuring high-quality deliverables through meticulous quality control, including press checks and proofs. My ability to create, print, and assemble materials in-house streamlined operations and reduced external dependencies.In addition to overseeing the firm’s marketing materials, I updated and maintained the company’s external website and internal intranet, utilizing diverse software applications to ensure functionality and alignment with branding standards. I also planned and executed marketing activities that required adaptability, independent judgment, and innovative application of standard techniques.Skills & Expertise- Proposal & Submission Design- Presentation & Communication Development- Advertising & Promotional Strategy- Quality Assurance & Material Production- Website & Intranet Maintenance- Marketing Campaign Planning & Execution- Cross-Functional Collaboration & Innovation

As a key contributor to Red Bull’s field marketing initiatives, I researched, designed, wrote, and edited essential business documents, including proposals, presentations, and reports, ensuring alignment with organizational objectives and brand standards. I played a pivotal role in developing creative strategies to enhance the branding and visibility of Red Bull-supported events, delivering impactful experiences that resonated with target audiences.In addition to strategic oversight, I managed event infrastructure valued at over $2 million, ensuring the seamless execution of large-scale events such as Red Bull Flight Club. My role included supervising logistics personnel to coordinate operations effectively and ensure the success of high-profile activations.Skills & Expertise- Strategic Business Document Development- Event Branding & Creative Strategy- High-Value Asset Management- Event Logistics & Personnel Supervision- Marketing Campaign Support- Cross-Functional Coordination

As a leader in Red Bull’s regional marketing initiatives, I successfully planned and executed a comprehensive sampling program across North and South Dakota. Through close collaboration with sales and marketing teams, I contributed to remarkable sales growth of +24% in 2004 and +26% in 2005, surpassing expectations and setting a new benchmark for market performance.I consistently exceeded sampling goals, doubling the consumer impact target by reaching 10% of the market versus the 5% objective. Additionally, I developed targeted strategies to address key consumption occasions, driving market share growth and ensuring sustained brand engagement.Skills & Expertise- Regional Marketing Campaign Planning- Sales Growth Strategy & Execution- Consumer Sampling Program Management- Data-Driven Market Analysis- Collaborative Sales & Marketing Alignment- Targeted Market Share Growth

As Floor Leader on a management team of four, I was responsible for overseeing a team of 70-80 associates. I led recruitment and hiring efforts, ensuring the selection of high-quality candidates to maintain a dynamic and effective workforce. In addition, I managed scheduling for all employees, coordinating daily shifts to optimize operations and meet organizational needs.I conducted weekly performance reviews to assess staff contributions, identify areas for improvement, and establish clear goals for professional growth. My leadership extended to designing and facilitating new associate orientation and training sessions, fostering a culture of excellence and ensuring alignment with company standards.Skills & Expertise- Team Leadership & Floor Management- Recruitment & Talent Acquisition- Employee Scheduling & Shift Coordination- Performance Evaluation & Goal Setting- Training & Development Programs- Operational Efficiency & Workforce Optimization

• Advised executive marketing staff on the creation and prioritization of marketing plans• Formulated and implemented solutions to marketing needs of over 20 clients • Created print collateral and online media utilizing numerous software applications