General Manager | Owner
CurrentPlan and manage all operational and administrative activities for this medical device company, including direct sales, special events, and online marketing. Hire and train sales team; develop projections, establish goals, and manage performance. Schedule, budget, and facilitate participation in trade shows, where highly transactional, consultative selling is the norm. Manage inventory of 5 products to maintain optimal levels. Communicate with manufacturer and FDA officials to ensure regulatory compliance.• Initiated and performed all start-up activities with no debt; grew revenues to $400K within first 12 months of operation.• Sourced overseas manufacturing and negotiated production contracts.• Launched new products with immediate success via public demonstrations at consumertrade shows, state fairs.• Increased organic website traffic from 30 hits/day to 300 in 6 months by optimizing keyword content, structuring meta descriptions, creating product videos, and writing numerous relevant blog posts.