Brandon Lucas Green Email & Phone Number

San Francisco, Ca, Us

Focused on product-led growth strategy and overall consumer-grade product experience.

Boston, Ma, Us

Formed and led product strategy for delivery and customer care domains. Hired 2 senior PMs to drive impact in each space.

Boston, Ma, Us

Led a cross-functional team (PM, engineering, design, data science) to develop and integrate a first-party, best-in-class experimentation platform and service across Wayfair's customer-facing properties, managing over 500 experiments a quarter.

San Francisco, California, Us

Led the 0-to-1 launch of Notebooks, a new documentation and review product tailor-made for designers, which was eventually acquired by Adobe in late 2021.

San Francisco, California, Us

Lead PM for Abstract's core designer platform and experience. Partnered with our engineering team on a fairly major replatforming of the version control product, enabling a faster and more reliable workflow for Enterprise-grade design teams.

Boston, Ma, Us

Led strategy & execution for products helping Wayfair customers plan larger projects for their home. Hired 3 PMs to help guide the ship. Shipped redesign of Lists feature to drive major conversion rate boost; shipped an entirely new 3D planning product after extensive user research and testing.

Boston, Ma, Us

Led a cross-functional, cross-platform effort to rapidly develop Wayfair's operational capabilities to provide amazing on-site and delivery experiences for its EU customers. - Led the product/platform efforts to enable Next Day Delivery for Wayfair Germany- Oversaw MVP rollout of Day of Choice delivery program in UK- Built & onboarded a team of 3 PMs to continuously improve delivery experience products & systems after my repatriation to US

Boston, Ma, Us

Boston, Ma, Us

Managed an internal prediction & estimation product for the Wayfair logistics group. Building new features & constant improvements to improve the accuracy of our forecasting and help support new supply chain initiatives, all so we can deliver better commerce experiences to our customers faster and more affordably.

Brooklyn, New York, Us

Side project. Location-driven audio discovery and sharing app. Helped with locking down initial user experience and product goals.

Time- and share-dependent content network. Post unique photo and video content, and select how many people can see or share and for how long. Others can then share further at the limits that you set, and if not the post expires forever - creating some potentially interesting viral trends.

Cambridge, Massachusetts, Us

Promoted to Senior Product Manager in December 2013. Owning product requirements and backlog for everything commerce at CustomMade, including messaging & custom project management, payments platform, Maker toolset and our internal CRM system.

Cambridge, Massachusetts, Us

Owning product requirements process and backlog for Commerce, Mobile and Admin at CustomMade. Frequently collaborating with engineering, marketing and customer support to make sure we release killer products for an exploding member base.Highlights:- Launched company’s first Payments platform which allowed for customers to securely pay for custom items on the site instead of off-platform; responsible for over $2 million in on-site transactions since August 2013.- Launched 3-phase MVP mobile web experience, leading to near-immediate 40% increase in time-on-site and 60% increase in high-intent project posts from smartphone traffic- Led requirements documentation and testing efforts for site-wide rebrand and SEO overhaul; project contributed to a 40% increase in overall traffic and a significantly improved user experience for new customers.- Currently owning development of in-house CMS to enable Marketing campaigns on key acquisition pages.

Brooklyn, Ny, Us

Managed Sonicbids’ core artist platform as a product; took over product ownership of the Red Bull Soundstage program (launched Feb 2012). Reported to CMO and Director of Technical Project Management.- Led product development for phases 1b and 2 of Red Bull Soundstage; oversaw exponential membership growth and traffic during first months of program- Developed the current standard and template for product requirements documentation for the Sonicbids product team

Brooklyn, Ny, Us

Responsible for testing, approving and setting standards for product releases. Managed a team of 2 analysts; reported directly to VP Product; helped with new product development, platform enhancement and bug prioritization. - Led QA effort on several major product launches (Red Bull Soundstage beta launch, Token Listings platform, Facebook app, membership price increase)- Led page load benchmarking effort for legacy Sonicbids.com pages- Single-handedly rebuilt company blog to promote better content organization and interactivity; saw a 66% increase in page views and 64% increase in unique visitors

Brooklyn, Ny, Us

I worked on Sonicbids’ Community Team handing our incoming support inquiries, via a CRM system, email and phone. Also acted as the community liaison to our Product & Engineering teams regarding website bugs and product issues. - Built and analyzed reports of the team's support activity, allowing us to examine and improve membership churn and engagement. - Contributed to our company blog and other multimedia-based projects

Brooklyn, Ny, Us

I worked on Sonicbids’ Community Team helping to answer customer inquiries via a support ticketing system, email and phone. - Diagnosed bugs reported by members.- Helped with various data-entry and analysis initiatives for the Artist and Promoter Relations managers.- Contributed to our company blog and other multimedia-based projects