Own digital strategies and lifecycles and manage cross-functional teams to conceptualize and launch award-winning AI, e-commerce, marketing, and database products for global clients, ensuring seamless user experiences and a high ROI.

Led the strategic transformation of the CMS and CRM systems for a premier membership organization. My proudest achievements are mentoring a brilliant team and building a new digital Innovation function.- Created and presented a 3-year roadmap to prioritize eCommerce, marketing, and community products by aligning executive, director, and consumer feedback with data and best practices, increasing conversion by 171%.- Hired and mentored a dynamic team to launch a complex web redesign and database to scale customer engagement, improve the UX, and increase website sales, fostering a 25% boost in team collaboration based on internal surveys.- Championed innovation by directing a Salesforce self-service portal with AI so users can easily buy products, services, and manage their data via regulatory compliance standards.

Drove measurable impact by owning the digital strategy, e-commerce and accessibility roadmap, as well as KPIs for the global web presence of 40+ prominent brands, aligning digital initiatives with core business objectives and stakeholder needs.- Partnered with the innovation director to align and accelerate a Starbucks app launch with the website experience, achieving the CIO Award.- Created and directed the eCommerce and accessibility roadmap, increasing best practice competency by 30% (via staff survey) and website sales by $1M in 1 year.- Reduced decision roadblocks by spearheading the first A/B test and website scorecard for 40+ brands, resulting in a 25% increase in data analysis proficiency via quarterly review (QBR).- Secured executive buy-in by defining compliance, business, and user requirements and aligning cross-functional teams on a substantial eCommerce and personalization project, increasing collaboration by 43% via QBR.

Successfully managed a team of engineers, agencies, product and SEO leads to take ideas from concept to launch by leveraging web best practices, data, and passion to build solutions that improve lives.- Led the lifecycle for the No Kid Hungry web redesign, increasing visits by 41%, in 1 year, achieving a W3 Award.- Recommended and operationalized an automated system for small and medium-scale requests to prioritize projects for my team, and communicate statuses to staff, successfully completing 1200 web requests in 8 months. - Analyzed and translated complex digital data into “wins and opportunity” stories for staff and collaborated with all relevant leads to present holistic performance results and showcase an aligned digital roadmap, increasing online revenue by 26%.

Led the end-to-end development lifecycle for the National Geographic website redesign, serving as the primary point of contact between stakeholders and the cross-functional engineering team.- Managed complex priorities by translating business needs into concise tech requirements, adhering to timelines, and presenting tradeoffs via Agile, awarded a 25% scope increase. - Championed innovative experiments by aligning design, product, and engineering teams around image and video KPIs.