Brandon Nelson Email & Phone Number

San Diego, CA, US

San Diego, California, United States

San Diego, California, United States

Chicago, IL

Chicago, IL

• Created scalable solutions for the reporting needs affecting multiple stakeholders, departments, and clients.

Chicago, IL

• Oversee analytics deliverables for several Conversant accounts, including clients in the beauty, technology, and retail sectors.
• Provide fact-based analysis, consumer insights, and strategic recommendations to better understand and improve the effectiveness of Conversant's targeted marketing.

Chicago, IL

• Analyze over $1 Billion in Medicare expenditures to better understand the medical services,facilities, and health providers that Humana beneficiaries utilize. Present member insights andstrategic recommendations to.
• Guide internal and external stakeholders on how analytics align with enterprise goals such asimproving the quality of healthcare, reducing costs, and growing membership.
• Use statistical analysis software and data visualization tools to explore complex medical claims data. Communicate opportunities for cost savings to non-technical audiences.
• Create customer segments and monitor behavior, find relationships between chronic conditions, and identify patterns in the medical services being performed on members.
• Manage interactive dashboards and ad-hoc reports for over 30 Provider Groups in the Great Lakes Region to identify their high-risk members, forecast costs, and meet performance goals.

Oakbrook Terrace, IL

• Conducted research and analysis to advise internal clients on significant business problems relating to new business ventures, inventory management, and shopper marketing campaigns.
• Measured retail site density and developed a five-year expansion plan for Redbox kiosks.
• Integrated consumer research and syndicated data (in-house and using 3rd party vendors) tomonitor trends and advance industry and customer understanding.
• Created, programmed, and launched surveys distributed to up to 50,000 Redbox customers ontopics such as media consumption, device ownership, and intent to rent films. Survey results helped drive decisions in product.

Deerfield, IL

• Determined optimal locations for new Walgreens stores using quantitative and qualitative researchmethods. Developed long-term growth plans for metropolitan areas detailing the strategies forexpansion and projecting the.
• Targeted and prioritized over 300 sites, including hospitals, for potential Walgreens pharmaciesbased on value added to the market. Presented recommendations for prospective locations toexecutive management.
• Facilitated market meetings with Real Estate, Finance, and Operations to detail growth strategies,build consensus, and track progress of major initiatives.
• Partnered with Merchandising to introduce expanded grocery concept to 10 select stores in Detroit.

Chicago, IL

Designed learning & development resources for the Global Markets Regional Managers detailing the ABN AMRO organizational structure, reporting guidelines and new hire training protocol.

Chicago, IL

Performed comparative reporting analysis that examined travel behavior for Orbitz customers: findings were based on number of passengers, length of stay, destinations, and time of reservation.

Master Of Science (Ms), Integrated Marketing Communications

Activities and Societies: Student Advisory Council

Bs, Economics And Learning & Organizational Change

Activities and Societies: Minorities in Business, Project SOAR Mentoring Program, Promote 360, NU Club Volleyball