Brandon Nicholson Email and Phone Number

Founded a strategic consultancy serving startup ventures, emerging companies, and established enterprises in the sports, entertainment and fashion culture industries. Advise a diverse roster of clients on the essential aspects of brand management and marketing, with a focus to date on NDA (non-disclosure agreement) projects for professional sports franchises, NCAA institutions, lifestyle apparel brands, and creative marketing agencies.

Promoted to Head of Global Brand Marketing for Nike’s Golf, Tennis, and Skateboarding portfolio of categories. Tasked with developing a brand plan to bring Specialty Sports back to growth. Concurrently, steered the organization through major strategic resets to Nike’s Global Marketing operating model and brand engagement offense. Led a 35-member integrated marketing team in bringing impactful, digital-first campaigns and activations to life globally. Key Wins: • Created, implemented and activated athlete brand and business plans for the largest category portfolio of sport icons at the company - including Serena Williams, Naomi Osaka, Rafa Nadal, Tiger Woods, Rory McIlroy, Brooks Koepka, Sky Brown, Nyjah Houston and Stefan Janoski. • Launched NikeSB.com website as a curated standalone digital destination to better serve the Skateboarding community, resulting in +85% traffic versus prior year and a Webby Award for the best homepage in 2020.• Re-energized the Nike Dunk as a modern sneaker culture icon led via the high heat launch platform of Nike SB (Skateboarding), to seed and ignite the global product journey for scale as a corporate enterprise initiative. • Injected sneaker culture and a more youthful style expression into Golf to attract and grow a younger member demographic. Primed and positioned the Nike Golf Icons footwear franchise for + 20% revenue growth. • Drove multi-dimensional growth for all three categories in revenue, new members and engagement.

Selected by executive leadership to ignite category strength and growth across Asia Pacific + Latin America for Nike’s NSW (Sportswear) business, with a focus on the nine key territory city hubs of Tokyo, Seoul, Mexico City, Buenos Aires, Sao Paolo, Rio, Melbourne, Sydney, and Bangkok. Led a 32-member integrated marketing team to create a legacy of brand defining work in service of the ‘young and fast’ culture community of APLA.Key Wins: • Powered notable growth for multiple iconic product franchises by developing geography specific, long term consumer concepts (Culture of Air, Culture of the Free & Fast, and Generation Force). Efforts resulted in revenue growth of +32% for Nike Air Max, +45% for Nike Cortez, and +41% for Nike AF1. • Orchestrated and led cross-categorical teams to achieve a Nike Maxim Award for the execution of the Generation Force campaign initiative (including NSW, Basketball, Jordan Brand, NikeWomen and Kids). • Launched the world's first Nike SNKRS concept door in Seoul (in partnership with Korea team), which resulted in +47% retail sales growth versus prior year. • Collaborated with the Tokyo team to launch the Nike SNKRS App in Japan, which achieved 1.1M downloads in first year and drove 36% of direct digital revenue for the territory. • Created sneaker culture impact through Nike AF1 NRG collaboration project with influential South Korean creative mogul G-Dragon, resulting in 100% sell-through and amplified global media coverage. • Enabled substantial category revenue growth of 34% CAGR across 3-years, elevated market share to #1 in footwear and #2 in apparel, and created brand strength momentum to establish NSW as #1 favorite brand, footwear and apparel with teens and young adults across APLA.

Returned to Nike WHQ for a promotion to lead the brand attack for Nike’s North America Basketball business, with a focus on the four key territory city hubs of NYC, LA, Chicago, and Toronto. Led a 40-member integrated marketing team to unlock the next level of category growth through a brand offense fueled by signature athlete franchises, statement level product innovation concepts, and defining sports moments. Key Wins: • Drove rapid North America growth of signature athlete brands and businesses for LeBron James (+43%), Kobe Bryant (+28%), and Kevin Durant (+57%). Also, launched Nike’s first Women’s Basketball apparel proposition with a customized collection delivering +$10M in additional revenue across a 3-year category plan. • Created cross-functional brand management partnerships with Sales, Merchandising and DTC that delivered monumental revenue growth (22% CAGR over 3-years), including +38% in footwear, +15% in apparel and +65% in equipment & accessories. Increased market share gains in footwear (+5pts) and apparel (+3pts). • Integrated and operationalized a best of Nike Basketball service agenda through an enterprise cross-category brand offense with Sportswear, Training, and Kid’s - resulting in +12% holistic revenue growth for all dimensions of the business. Increased #1 position in brand strength for favorite footwear, apparel and athletes. • Architected multiple Nike Maxim Award winning seasonal campaign executions across consecutive years - with NBA All-Star Weekend NOLA, World Basketball Festival Chicago, and NBA All-Star Weekend NYC.

Promoted into a Shanghai-based global leadership role and tasked with accelerating growth and impact for Nike’s Greater China Basketball & Jordan Brand businesses, with a focus on the five key territory city hubs of Shanghai, Beijing, Guangzhou, Hong Kong, and Taipei. Led a 26-member integrated marketing team in defining the new era of Basketball (sport and culture). Key Wins:• Supercharged the Greater China growth of signature athlete brands and businesses for Kobe Bryant (+105%), LeBron James (+62%), Kevin Durant (+68%), and Jordan Brand (+44%). • Established a new reference standard in brand excellence and impact for GC through leading the concepting and execution of the FY12 Nike Maxim Award winning JDI Summer of Sport & Festival of Sport campaign initiative. • Enabled strong category revenue growth scenario (24% CAGR across 3-years) by facilitating seamless brand management and partnership with cross-functional teammates in Sales, Merchandising and DTC, which also led to executing new business development opportunities of driving a low-cut footwear strategy (+$45M) and expanding our position on outdoor basketball (+$22M), as well as collaborating on marketplace expansion to launch 70 new Nike Basketball & Jordan only mono-brand retail doors. • Scaled Nike’s Ballers Network digital membership program by +80% that served an expanded and actively engaged community of 2M members across China with VIP access to the full category experience (sport, culture and lifestyle) of Nike Basketball. • Increased brand strength leadership in #1 position for GC Basketball in favorite brand, footwear, apparel, and athletes. Also, increased market share dominance as #1 in footwear (+16pts) and apparel (+9pts).

Returned to Chicago for promotion to lead the Brand Marketing offense for Nike’s Team Sports territory portfolio (Basketball, Football, Soccer & Baseball) on behalf of the U.S. Central Region. While in role, promoted again the following year to lead the all-inclusive category attack for Basketball across the region - serving in a role akin to regional General Manager. Led a 15-member cross-functional sales and marketing team to drive the holistic go-to-market process and journey (from planning to execution) for the regional Basketball business. Key Wins:• Created regional brand momentum and deep consumer connections to achieve growth in Basketball revenue (+8%) and market share (+3pts), along with sparking growth in revenue for Field Sports categories (+7%) and market share gains (+2pts in Soccer, +2pts in Football and +1pt in Baseball).• Launched the first House of Hoops Chicago door as a new Athletic Specialty basketball retail concept. Efforts resulted in +42% retail sales growth versus prior year. • Drove new business development retail sales of $1.4M in first year with the launch of a best-level sporting goods basketball retail concept at Joy of the Game sports facility.• Developed city specific 3-year Kobe Bryant athlete plan to more deeply connect the sport icon with the Chicago community and drive brand building. Achieved pull market scenario with 78% average sell-through on Kobe’s signature footwear collection across each annual launch season. • Hosted the Global kick-off of the LeBron James 'More than a Game' World Tour in Chicago, driving impact with 7K consumer event attendees, 1.1K movie screening attendees, 1K interactive footwear trials, 20 media outlets in attendance to amplify PR coverage, and 100% sell-through on quick strike footwear collection.