Brandon Watkins Email & Phone Number

Seattle, Washington, United States

San Francisco Bay Area

• As a Co-Founder and Program Manager at Forge Labs, an early-stage Web3 blockchain startup valued at $20M, I played a pivotal role in shaping our technological products and consulting services. I focused on empowering.
• Strategic Leadership in Startup Environment: Co-founded the company and was instrumental in capturing initial funding of approximately $4M. Despite challenging market conditions, my program management skills were.
• Client Engagement and Project Delivery: Successfully managed over six client engagements in 12 months. Developed and implemented a practical framework for client onboarding and communication protocols, ensuring.
• Comprehensive Program Management: Oversaw critical business domains, including IT, legal, human resources, and finance. My role encompassed the full spectrum of program management, from strategic planning to.
• Financial and Operational Oversight: Managed infrastructure budgets and was responsible for financial planning, aligning financial and operational goals to drive efficiency and growth.
• Market Research and GTM Strategies: I conducted thorough market research, contributing to the development of go-to-market (GTM) strategic plans. This demonstrated my proficiency in market analysis and highlighted my.

Austin, Texas, United States

• Led marketing operations at Upland Software, driving campaign efficiency and strategic alignment. Focused on operational excellence and innovative marketing strategies in a dynamic tech environment.
• Project Leadership: Spearheaded complex marketing campaigns utilizing Marketo and Salesforce. Enhanced quarterly campaign output by 102%, showcasing project management expertise.
• Data-Driven Results: Managed a global database of over 1.1M records, achieving a steady 7.5k+ quarterly lead volume with a robust 8% conversion rate, underlining my skill in leveraging data for marketing success.
• Brand Transition Strategy: I was vital in a significant branding transition, overseeing updates across four business units and 28 products within three months. I demonstrated detailed program management in coordinating.
• Team Collaboration: I led cross-functional teams, aligning marketing operations with company goals. I maintained cohesive project goals and met tight deadlines.
• Operational Improvement: Continuously improved processes to increase department efficiency and campaign effectiveness, including adopting new technologies and methodologies.My role at Upland Software honed my skills in.

New York City Metropolitan Area

• At Beam Health, a leading telehealth provider, I harnessed my program management expertise to drive significant growth and operational efficiency during a critical period of rapid industry change due to COVID-19.
• Strategic Program Implementation: Developed and executed a comprehensive nurture campaign framework, unlocking over $105k in additional Annual Recurring Revenue (ARR). This initiative was pivotal in scaling the.
• Impactful Sales and Marketing Growth: Influenced a remarkable 490% Quarter-over-Quarter growth in annualized Gross Merchandise Value (GMV) through targeted contract sales and marketing operations support. My role.
• Tech Stack Optimization and Process Scaling: Led a critical project to optimize the sales tech stack, balancing performance capabilities with the operational needs of the founding team. They successfully implemented.
• Agile Leadership in Dynamic Environments: I quickly adjusted to the evolving market needs, driving initiatives that met and exceeded performance targets. My approach combined agile thinking with a deep understanding of.

Portland, Oregon Area

• In my role at Vacasa, a leading vacation rental management company, I contributed significantly to the operational efficiency and strategic initiatives of the Growth Organization. My focus was on enhancing sales.
• Operational Excellence and Process Improvement: I spearheaded the streamlining of sales workflows, reducing lead distribution time by 110%. My emphasis on efficient processes and automation enhanced sales operations.
• Project Management and Technology Integration: Played a vital role in the sales technology roadmap, successfully implementing a new phone system and text integration. This initiative involved close collaboration with.
• Team Support and New Hire Onboarding: Provided critical administrative and operational support, including managing projects and coordinating team assignments. My efforts in onboarding new hires were instrumental in.
• Internal Communication Facilitation: Focused on enhancing internal communications within the sales team. I facilitated adequate information flow and ensured that team members were well-informed and aligned with.

Portland, Oregon Area

• As a Business Development Representative at Vacasa, a leading vacation rental management company, I significantly contributed to the sales team's success through strategic prospecting and customer engagement. My focus.
• Strategic Sales and Business Development: Spearheaded outbound prospecting and lead qualification efforts, generating over $541k in net new business within 12 months. This achievement demonstrated my capacity to manage.
• Sales Process Optimization: Actively contributed to optimizing sales workflows and strategies. My role involved assessing current processes, identifying areas for improvement, and implementing changes that increased.
• Cross-Functional Collaboration: Worked closely with sales leadership and other departments to enhance sales operations. This involved coordinating with multiple stakeholders, aligning departmental goals, and ensuring.
• Data-Driven Decision Making: Utilized data analysis to inform sales tactics and strategies. My approach centered on customer data and market trends to refine prospecting techniques and improve lead conversion.

Portland, Oregon Metropolitan Area

• At Hanna Andersson, a renowned children's clothing company, I spearheaded data-driven marketing campaigns, focusing on maximizing repeat sales and deepening product engagement across multiple channels. My role was.
• Strategic Campaign Management: I orchestrated comprehensive email marketing campaigns that generated over $20M in annual revenue. My approach combined creativity with data analytics, ensuring that campaigns resonated.
• Cross-Functional Collaboration: I worked closely with the creative and e-commerce teams to optimize customer experiences and loyalty. This collaboration was vital in developing cohesive brand messaging and improving.
• Innovative Marketing Solutions: I implemented A/B split testing methodologies, contributing to a 38% year-over-year growth in domestic eCommerce holiday sales. My focus on innovation and data-driven strategies resulted.
• Vendor Management and Technology Integration: I assisted leadership in procuring and integrating a marketing automation platform. This involved vendor onboarding, identifying API requirements, and integrating.
• Process Optimization: Streamlined workflows to improve campaign efficiency and deliverability, demonstrating my proficiency in identifying and implementing process improvements for better operational outcomes.My.

San Francisco Bay Area

• In my role at Autodesk, I specialized in Voice of Customer (VoC) analytics within the eCommerce sector. My efforts were pivotal in enhancing customer insights and driving strategic improvements in the online shopping.
• Voice of Customer Expertise: Led the VoC analytics initiative, focusing on understanding and interpreting customer feedback to inform eCommerce strategies. My analysis provided critical insights into customer.
• Customer Experience Enhancement: Directly contributed to a 40% reduction in customer complaints by leveraging VoC data to identify and address critical issues in the eCommerce journey. This achievement underscores my.
• Cross-Functional Collaboration: Worked closely with product, UX/UI, and web development teams, ensuring that customer insights were effectively integrated into product design and online experiences. My role facilitated.
• Strategic Impact on Business Decisions: My research and insights were instrumental in influencing UX/UI decisions, leading to more intuitive and user-friendly eCommerce experiences. The improvements driven by my.

Bachelor Of Science - Bs, Public Relations, Advertising, And Applied Communication

Mechanical Engineering

Activities and Societies: Viking Motorsports FSAECourses Studied: Calculus, Design Thinking, Statistics, Intro Mechanical Engineering, &.