Brandon Thomas, Dip Wset Email & Phone Number

Dundee, Ny, Us

Hammondsport, Ny

Responsibilities: - All Direct-to-Consumer Sales including website design, customer flow, email marketing, segmentation, and analysis. - Marketing: Graphic Design, Print Marketing, Online Marketing, Ad Creation.- Product: Label Orders, Label Design, Inventory Management, Bottle Shots.- Social Media: Facebook, Instagram, Photography, Image Processing. - Wholesale: Sell Sheets, Shelf Talkers, Tech Sheets.3 years since beginning - increased DTC sales 266%.

14456

Cultivate FLX is an approved program provider for the WSET offering educational classes for those in the Finger Lakes and beyond.

Canandaigua, Ny

Teaching WSET Level 3.

Greater Philadelphia Area

I taught tasting for WSET Diploma and led the Diploma Ital instruction for Neal Ewing WSET.

Moorestown, Nj

Originally hired November 2013 as an On-Premise Sales Representative in the Philadelphia market. During that time I grew the business from 114 cases and 13 accounts in 2013 to 1,417 cases and 55 accounts in 2014. Through April 2015 I had worked underneath management on various projects to help elevate our programs including email marketing, social media, story telling, and brand awareness. In April 2015 I was promoted to Brand Manager working directly alongside our owner, Charlie Trivinia, and eventually promoted to Product Development Director in 2016.• Full responsibility of all 300+ suppliers including wine, beer, and spirits grossing 37 Million in sales with 464,000 cases sold in 2017.• Developed all internal spreadsheets to forecast trends and update weekly sales as it pertains to supplier goals and Regal budgets.• Oversee the day-to-day operations of product management including 4 brand managers, 1 junior, and 1 marketing associate/graphic designer. Leads and motivates team by coaching and ongoing education.• Part of Regal’s Leadership Team where we develop 1 Year, 3 Year, and 10 Year goals and budgets.• New product launches at regional sales meetings and development of tech sheets, sell sheets, promotional materials, Powerpoint presentations, pricing strategies, and competitive sets.• Development of depletion targets, focus programs, incentive programs, and sales goals.• Fully redesigned Regal’s website in 2017, and further developed Regal’s social media.• Coordinate supplier visits from start to finish. Managing market visit calendar, discussing supplier expectations, forecasting additional sales and ordering, and hosting suppliers at various events and dinners.• Develop and keep close relationships with press outlets (Wine Spectator, W&S, Vinous, Parker, etc).• Lead all special events like Regal’s annual Pink Party and NYC Portfolio Show including planning, budgeting, delegating, and execution.

During my 3 year tenor working with Iron Chef Jose Garces I managed restaurant and beverage operations at numerous locations including Garces Trading Company, J.G. Domestic, Village Whiskey, and Amada. At each operation I lowered cost percentages, raised sales, and further educated staff. In early 2012 I was the first to develop a social media plan for the company which was subsequently taken over by a newly hired marketing director. I innovated each restaurant’s wine and cocktail list by expanding our Spanish wine portfolio and by introducing innovative cocktail programs like a full carbonated bottled cocktail menu.

Level 4 Diploma, Dip Wset

Level 3 Advanced Certificate

Level 2 Intermediate Certificate

Associate'S Degree, Graphic Design

Diploma, Business/Commerce, General