Brandy Robinson Email & Phone Number

Greater Denver Area

Greater Denver Area

Develop the position of Brand Manager within Republic National. Create and implement strategic programs to reach sales goals. • Represent the portfolio of the world's largest wine company of over 70 brands.• Responsible for 35,000 cases annually.• Exceeded sales goals in on-premise business by 9%.• Manage the sales of nine sales reps and create incentives to motivate their success in the market. • Organize trade tastings, wine dinners, and winemaker market visits. • Create training and development programs to increase sales reps knowledge of Treasury brands.

Created, implemented, and managed strategic sales and marketing programs designed to increase market penetration and improve distributor sales throughout the Central and Southern Regions of the US. • Initiated and built relationships with 15 distributor contacts(Southern Wine and Spirits/Republic National) within a 13 state region.• Created a Top 100 Target List of on-premise, retail and chain high-profile, high volume accounts that would translate to an increase in sales.• Developed a regional budget and successfully operated within that budget.• Delivered Bi-annual Business Reviews to highlight distributor strengths and weaknesses.• Negotiated goals, objectives, allocations and distributor allowances.• Created and implemented a three tier distributor communication model to insure penetration of J’s vision: top-to-top, brand manager/sales manager, and sales representative.• Successfully launched four new products into the market.• Initiated and executed market blitzes and J-specific events including “Indulgence” for key sommeliers and buyers. • Empowered distributor sales representatives with comprehensive sales tools and marketing skills. • Hired, trained, and supervised Trade Market Specialist.

Developed and implemented strategic sales, marketing, and promotional campaigns designed to increase product presence. Developed relationships with new and existing fine dining and white tablecloth restaurants. Monitored market development and worked closely with distributor reps, restaurateurs, sommeliers, and chefs to increase penetration. • Managed distribution network (Glazer’s) within a five-state territory.• Exceeded performance goals an average of 25%.• Managed travel and entertainment expenses ensuring compliance with budget specifications.• Developed and delivered educational programs for Distributor Sales Representatives. • Created distributor incentives and strategies to motivate sales force. • Initiated and negotiated sponsorships for premier culinary events to maximize brand exposure: Dallas Morning News Wine Competition, Dallas Wine and Food Festival, Savor Dallas, New Orleans Wine and Food Experience, Hill Country Wine and Food Experience(Austin), The Wine and Food Foundation of Texas, Grand Wine and Food Affair (Houston), Share Our Strength’s Taste of the Nation, and Signature Chefs of Dallas.• Member of Texas Restaurant Association and Texas Chef’s Association.• Chaired Share Our Strength’s “Taste of the Nation”.

Managed a territory of more than 100 accounts. Hosted seminars and continuing education programs. Planned and coordinated promotional programs.• Exceeded sales expectations by over 40%.• Two time recipient of An Employee that Goes the Extra Mile Award by Glazer’s Focus on Excellence Program.• Keynote speaker at industry functions including wine dinners and tastings.• Cultivated the fastest growing territory in Texas.