• Drive strategic ideation of customized solutions for brand partnerships• Monetize properties’ assets by presenting new and engaging activation ideas to brands• Develop targeted prospect lists using data and understanding of clients’ needs• Create sales documents including property overview decks and customized proposals• Identify potential new consulting and sales business opportunities by researching sports and entertainment industry news including new stadium openings, new leagues/teams, and sponsorship turnover

• Worked with Northwestern Sports Properties and marketing department to implement gameday promotions at all home football games• Executed gameday operations for various sports including football, men’s and women’s basketball, field hockey and volleyball. Assisted with on-court promotions, group sales initiatives, and gameday scripts• Designed marketing plan to increase season ticket revenue for the seven-time national championship women’s lacrosse team• Served as point of contact for football gameday honorees including George RR Martin, Jim Cornelison, and Wounded Warriors• Created weekly student e-newsletter and ticket sales flyers using Photoshop

• Developed and executed national media plans for Gatorade and Propel Electrolyte Water including TV, digital, print, and out of home• Collaborated with sports marketing team to develop overarching media strategies across NFL, NBA, MLB, NHL, and NCAA• Partnered with media publishers to create branded entertainment segments including MTV News Hits at ESPYs awards and NBA All Star Weekend• Created monthly budget reports and monitored delivery of digital and television plans• Managed relationship between clients, creative teams, PR agencies, and external media partners

Digital Media Investment for Pier 1, PetSmart, and The Field Museum• As digital expert, cultivated and maintained relationships with media publishers, clients, and other marketing agencies• Negotiated, trafficked, and monitored up to 20 digital campaigns at a time including direct response marketing, integrated branding campaigns, co-op promotional campaigns, and grand openings• Presented tactical digital media recommendations to clients on a weekly basis

• Assisted in day-to-day execution of media plans for Miller Lite and Coors Family of Brands on NFL, NBA, NHL, NASCAR, regional sports networks, Cable Entertainment and National Print • Partnered with 5 different state-wide clients in the Northeast region for all of MillerCoors’ local advertising• Executed deep-dive competitive analysis of the NBA, NFL, NHL, and MLB landscapes using MRI• Oversaw collection and distribution of MLB, NHL, and NBA tickets as part of overall league sponsorship fulfillment

• Developed and maintained media contact lists of local newspapers and magazines• Wrote and pitched press releases• Attended weekly meetings to discuss public relations strategies• Tracked effectiveness of press releases and prevalence of clients in the media daily using Google Alerts