Brandy Oben Email & Phone Number

Greater Detroit Area

Greater Chicago Area

• Drive strategic ideation of customized solutions for brand partnerships
• Monetize properties’ assets by presenting new and engaging activation ideas to brands
• Develop targeted prospect lists using data and understanding of clients’ needs
• Create sales documents including property overview decks and customized proposals
• Identify potential new consulting and sales business opportunities by researching sports and entertainment industry news including new stadium openings, new leagues/teams, and sponsorship turnover

Greater Chicago Area

• Worked with Northwestern Sports Properties and marketing department to implement gameday promotions at all home football games
• Executed gameday operations for various sports including football, men’s and women’s basketball, field hockey and volleyball. Assisted with on-court promotions, group sales initiatives, and gameday scripts
• Designed marketing plan to increase season ticket revenue for the seven-time national championship women’s lacrosse team
• Served as point of contact for football gameday honorees including George RR Martin, Jim Cornelison, and Wounded Warriors
• Created weekly student e-newsletter and ticket sales flyers using Photoshop

Greater Chicago Area

• Developed and executed national media plans for Gatorade and Propel Electrolyte Water including TV, digital, print, and out of home
• Collaborated with sports marketing team to develop overarching media strategies across NFL, NBA, MLB, NHL, and NCAA
• Partnered with media publishers to create branded entertainment segments including MTV News Hits at ESPYs awards and NBA All Star Weekend
• Created monthly budget reports and monitored delivery of digital and television plans
• Managed relationship between clients, creative teams, PR agencies, and external media partners

Greater Chicago Area

• Digital Media Investment for Pier 1, PetSmart, and The Field Museum
• As digital expert, cultivated and maintained relationships with media publishers, clients, and other marketing agencies
• Negotiated, trafficked, and monitored up to 20 digital campaigns at a time including direct response marketing, integrated branding campaigns, co-op promotional campaigns, and grand openings
• Presented tactical digital media recommendations to clients on a weekly basis

Greater Chicago Area

• Assisted in day-to-day execution of media plans for Miller Lite and Coors Family of Brands on NFL, NBA, NHL, NASCAR, regional sports networks, Cable Entertainment and National Print
• Partnered with 5 different state-wide clients in the Northeast region for all of MillerCoors’ local advertising
• Executed deep-dive competitive analysis of the NBA, NFL, NHL, and MLB landscapes using MRI
• Oversaw collection and distribution of MLB, NHL, and NBA tickets as part of overall league sponsorship fulfillment

Nashville, TN

• Developed and maintained media contact lists of local newspapers and magazines
• Wrote and pitched press releases
• Attended weekly meetings to discuss public relations strategies
• Tracked effectiveness of press releases and prevalence of clients in the media daily using Google Alerts

Ba, Communications And Spanish

Activities and Societies: Lambda Pi Eta National Communications Honor Society; Sigma Delta Pi National Spanish Honor Society; Alpha Chi.

Masters Of Sports Administration

Coursework: • Sports Research Methods • Sports PR & Crisis Management • Organization of Sports • Sports Business • Front Office Operations.

Vanderbilt In Spain- Spanish

Study abroad program with emphasis on language, culture, and civilization

Education record