Central Division - Comcast Business Responsible for Central Division’s Marketing Strategy for Market Development, Product, Pricing & Offers and Competitive Intelligence.

AT&T Pricing - Mobility Responsible for providing analysis and custom contracting for Mobility Products via ICB promotional pricing offers and pricing strategies based on Customer Lifetime Value and ROI.

AT&T Product - Wireline ConnectivityLed product strategy to bring new solutions and features to market, including concept development, market sizing, requesting and managing capital investment, partnering with technical development teams, and leading cross functional business and go-to-market teams.

AT&T Marketing Communications- Advertising Responsible for development of B2B & B2C National campaign strategies and marketing programs to enhance productivity, revenues, and profitability through lead generation via email, direct mail, digital, and outbound telesales.

AT&T Channel Marketing - Field Marketing Responsible for accelerating business growth in the South West region by designing, implementing, and managing custom marketing programs designed to increase business fiber and mobility market share. -Designed channel marketing programs and processes to provide added value and to optimize channel effectiveness. Identify target prospects and accounts for demand gen initiatives and arm the field sales team with tools required to win.-Responsible for securing sponsorships, planning events while developing cross channel marketing strategies and advertising opportunities to create brand awareness nationally. Managed Marketing expenses in order to ensure that they are within budget parameters.- Managed local promotions, events marketing, and coordinated advertising communications.

Execute store initiatives related to sales, service, and customer experienceo Meet and exceed assigned customer experience and reputation, sales and service, revenue and productivity targetso Create a work environment where motivated people can excelo Coach personnel on “opportunities” with key sales and reputation metrics, recognize teams on positive performance against key sales and reputationo Perform role plays with personnel on a regular basis to improve interactions with customerso Demonstrate the right customer behaviors defined by Delivering an Extraordinary Experience· Facilitate weekly personnel training/educational sessions as directed by Store Manager

Developed and executed the firm’s and clients marketing plan, and assign responsibilities, deadlines, and budgets. Developed and managed strong relationships with Media, Analysts and Influencers (bloggers etc.) Assist practices to develop and implement achievable marketing plans consistent with the firm’s objectives and develop tactics to implement those plans. Established clear marketing objectives and measure ROI of ongoing marketing initiatives.Developed and implemented strategies used to identify lead generation opportunities. Developed and reported on key performance metrics for marketing programs. Developed the firm’s public relation, media, and crisis communication plans as well as its media response and crisis communication as needed. Development and administration of all promotional/marketing activities. Develop and drive lead generation programs such as Email Marketing, Tele-Marketing, Direct Marketing Search Engine Marketing, Webinars, Targeted Patient events.Seek out and develop relationship-marketing opportunities, including healthcare industry associations. Identify new practice and marketing opportunities. Work with the Executive Committee and Marketing Partner to implement Strategic Plans.

Build sales by prospecting for new clients and generate future income by nurturing existing customer relationships. If customers have questions, concerns or requests, relay their needs to the appropriate individual or department within the company and follow up with the customer. Plan, develop and execute sales strategies, often to meet an established quota. Assigned specific clients to maintain relationships with a specific number of potential customers to ensure personal attention.Along with building a good relationship with potential clients, take the necessary steps that would induce businesses to get into a contract with the company, which in turn helps to boost sales and revenues. The main responsibility was to sell new wireless products and services. This includes assisting new and existing customers with the purchase of wireless equipment, presenting products to prospective customers by demonstrating features and functionality, and generating new sales opportunities by offering additional products or services. After wireless products or services were sold as Sales Representative, I implemented the new services for the customer by following company policies and procedures. Other responsibilities included participating in promotional activities and responding to customer inquiries or needs such as explanation of equipment operation, and the execution of warranty claims. Received Sales Consultant of the Month 4 times in a rowHelped store achieve highest ranks in Gross Units and Accessory Rate in MarketDeveloped action plan to increase Gross Units by over 25% and increase Customer Satisfaction Rate by 19%Named Store Merchandising Expert