Organic Social Media Management: Strategizing, creating, and scheduling content across all social media platforms to build brand awareness and engage our audience.Paid Marketing Oversight: Collaborating with our external marketing agency to ensure the effective execution of paid advertising campaigns, including monitoring performance and optimizing strategies.Ad Reporting: Analyzing and reporting on the performance of both organic and paid campaigns, providing insights to improve future marketing efforts.Community Management: Engaging with our online community, responding to inquiries, and fostering a positive relationship with our members across digital platforms.Website Management: Implementing updates and changes to the website to improve user experience and ensure our online presence is up-to-date and impactful.Print Marketing & Graphic Design: Designing and producing print materials, including flyers, brochures, and in-gym signage, to support various marketing campaigns and initiatives.

● Developed and executed marketing plans, increasing website traffic, engagement, and SEO rankings in real estate and blockchain investing.● Led a team of four, providing training and guidance in social media marketing and content creation, boosting campaign performance and brand visibility.● Created compelling ad copy and visually appealing graphics for Facebook, Instagram, Twitter, and LinkedIn, driving user engagement and expanding online presence.● Launched a new subsidiary through comprehensive marketing planning, budget management, and cross-functional collaboration,● Streamlined content creation processes with external agencies, ensuring efficient and timely content delivery across channels.● Implemented email marketing campaigns, generating more leads and improving customer retention rates for business growth.● Revamped multiple company websites, improving user experience, organic traffic, and conversion rates.● Coordinated and executed successful marketing events, fostering brand awareness and positive relationships with stakeholders.● Utilized analytics and reporting tools to track campaign performance, providing actionable insights and optimization recommendations.● Demonstrated strong budget management skills, optimizing marketing spend and achieving key performance indicators within budget constraints.

Social media posting (Facebook, LinkedIn, Twitter, Instagram).Content marketing – Create and review blog articles (WordPress).Produce ad graphics & marketing copy for mobile, web, digital, social media, & video ads.Track URLs with UTM parameters to continuously improve marketing performance results.Monitor, report and review marketing KPIs; generate analytics reports for clients.Some experience performing video creation, voice overs, webinars (for platform and FAQs)Work and coordinate with the Offshore Marketing Team's (in India) marketing activities.Provide Product Team with product improvement suggestions, i.e., modification requests.

Social media posting Community engagement managementBlog article writing & reviewCreated and updated FAQs