Brayan Vasquez Email & Phone Number

United States

-Responsible for the B2B marketing efforts for the division PCIS GOLD achieving a remarkable 15% YoY growth through a mix of paid and organic strategies. -Created and executed digital marketing strategies through third-party platforms such as Google Ads, Meta ads, Spotify Ads, and LinkedIn Ads. Managed budgets, targeted correct audiences, built marketing and advertisement campaigns, and developed new opportunities, resulting in a significant 17% increase in annual revenue.-Managed a team of three for content creation across various platforms: website, social media, prints, and paid media. -Consistently reported KPIS to the presidency to evaluate and optimize our strategy.-Responsible for weekly marketing department training in Paid Media, SEO, and SEM.

Tegucigalpa, Francisco Morazán, Honduras

Overview: As Head of digital marketing of Supermercados La Colonia, I manage a team of digital specialists to create and implement the annual digital strategy that focuses mainly on expanding brand awareness and increasing sales through digital channels. I also manage a team of designers, and UX experts to rebuild and redesign an unprofitable E-commerce and APP into a thriving source of income. In addition, I am responsible for the social media strategy, content creation maintaining the brand at the top of mind in Honduras through digital media (digital newspapers, allied brands, influencers, and public figures)My key responsibilities are:-Created and implemented the AMS (Annual Marketing Strategy) for the digital channels that lead to a 15% revenue increase in our Website, App, and Whatsapp platform.-Implement and keep the SEO updated in our e-commerce.-Managed a monthly fund of $50,000 for ad spending and campaign optimization, maintaining an average ROI of 30%.-Create PPC campaigns for the different commercial areas.-Supervised the three major revenue-making digital platforms for the biggest Retail/Grocery store in Honduras.-Create and implement the annual email marketing (MailChimp, constant contact)-Media buyer for the different types of communications.-Create and implement all advertisement organic and paid (Google, social media, premium audiences)-Report creation (Salesforce, Google analytics, brand watch, SEMrush)

Francisco Morazán, Honduras

Overview: I worked as an in-house outsource of Banco Ficohsa as a Digital marketing specialist. I was responsible for building the digital strategy for 2019 and 2020, achieving the main goal of creating healthy digital channels to increase conversions and new clients. In addition, I was responsible for analyzing the web traffic and online advertisement performance using Google Adwords to understand the insight of our potential clients and adapting all our communications in the social networks to reach our target with the right message. My responsabilties were: -Created and assisted the in-house marketing team to design the digital strategy for our clients.-Managed ongoing keyword discovery and optimization for all campaigns in our website, increasing monthly traffic by 15%.-Researched the latest trends and technologies that can benefit marketing and SEO.-Designed and implemented all contests, giveaways, and other digital projects.-Created and implemented all marketing and SEO campaigns from start to finish.-Created compelling positioning messaging across digital marketing channels.-Collaborated with a team to design concept, graphic line, copywriting for all digital campaigns.-Prepare accurate reports on campaigns overall performance.-Monitored and reported KPIs and optimization opportunities.

Francisco Morazán, Honduras

Overview: As the social media manager of Banco Ficohsa, I was responsible for maintaining brand awareness through a robust social media strategy that focused on creating a quality community across all social media and redirecting all potential customers to the bank sales department. My responsibilities were: -Managed the social media accounts.-Created and supervised all social media strategies with the objective of maintaining brand awareness.-Created and implemented influencer campaigns.-Designed and oversee content for all digital campaigns.-Designed contests, giveaways, and all projects for our digital audience.-Researched and analysis of competition.-Created reports for every social media channel.-Created content marketing and design compelling copywriting.

Osorno Province, Chile

Interdisciplinary responsibility with the ability to lead high performance work teams, meeting demanding goals in the area of human development in interaction with different communities and environments.The Church of Jesuschrist of Latter Days Saints.