Senior Manager Of Digital & Internal Operations
Cambridge, Massachusetts, United States
• Promoted from Digital Marketing Manager; doubled Instagram following, increased X following by 6x, Facebook by 8x• Amplified digital reach by leveraging new tools/trends/algorithm changes and by analyzing performance data for optimizations • Optimized marketing, advertising and comms strategy based on research; led quantitative and qualitative research projects• Headed project management; developed training manual; hired, trained, and supervised employees and volunteer team• Forged collaborative relationships: stakeholders, press, advertisers, vendors, meeting planners and fellow committee members • Presented at Destination East meetings show, partner trainings on social media and all board meetings; acted as board clerk• Systemized DAM, media monitoring, social moderation and data collection; initiated site overhaul; oversaw CMS migration