Bree Marr Email & Phone Number

Sydney, New South Wales, Australia

Responsible for strategy development and delivery of digital SMB audience growth and driving new customer activation and spend expansion of digital base to deliver revenue target.

Sydney, New South Wales, Australia

Customer marketing CRM campaign development and execution in the Cash and Transactional Banking Onboarding and Activation team. Key deliverables personalised and targeted below the line communications leveraging owned channels to drive utilisation and loyalty across the B2B and B2C portfolio.

Sydney, New South Wales, Australia

Launched new B2B e-commerce brand 'Woolworths at Work', including developing all customer facing assets and go to market initiatives. Then moved into focusing on acquisition marketing, leading website redesign projects. Key responsibilities including planning and delivering lead generation, digital sales and growth across SMB. Directly accountable for.

Sydney, Australia

• Establish and accountable for the APAC region’s multi-year B2B Digital Acquisition growth strategy.Key achievements:
• Re-designed Australian e-application which doubled the on line conversion rate
• Launched first B2B e-application in Singapore to drive digital channel growth
• Introduced new digital acquisition channel with 30% conversion rate
• Delivered first integrated B2B e-commerce site for Australia and Japan, improving organic traffic and conversion.

Sydney, Australia

• Enhance the overall online experience of B2B prospects through capability enhancement and leveraging best practices from other regions. Key achievements:
• Streamlined and simplified B2B e-application to reduced error rate and increase completion rate
• Reduced cost to acquire, optimised SEM to increase volume by successfully migrating in-house
• Increased lead volume generated from landing pages across APAC region through establishing and executing best in class CTA approach

Sydney, Australia

• Managed Paid Media channel responsible for developing and implementing campaigns that generate new inbound leads and applications for the Small Business Card.Key achievements:
• Exceeded acquisition growth targets for 3 consecutive years 30%, 83%, 39%
• Doubled Card volume acquired through paid media and reduced cost to acquire by -20%
• Increased website lead submit rate and e-app starts through website testing and optimisation
• Improved Digital to Dialogue conversion… Show more Managed Paid Media channel responsible for developing and implementing campaigns that generate new inbound leads and applications for the Small Business Card.Key.
• Improved Digital to Dialogue conversion rate by +18% through structured ROI-driven approach to digital marketing Show less

Sydney, Australia

• Responsible for driving Small Business billings, increasing customer engagement and reducing attrition by developing targeted campaigns to support 28 Account Managers. Key achievements:
• Managed the largest regulatory email campaign for Chip & Pin Project, touching entire Card Member base, achieving 82% PIN set up and 80% PIN usage
• Launched ATO campaign driving 12% increase in online billed business
• Devised and launched Zero Billers Campaign to address portfolio growth… Show more Responsible for driving Small Business billings, increasing customer engagement and reducing attrition by developing targeted campaigns.
• Devised and launched Zero Billers Campaign to address portfolio growth decline and retain Card Membership, achieving a 24%-win rate
• Successfully built and launched multi-merchant campaign through cross line of business collaboration achieving 10% increase in enrollment rate and signing a major merchant hold out Kogan to accept the Card

London, United Kingdom

• Managed shopping centre Strategic Partnerships, devised and executed multi-channel ATL and BTL communications.Key achievements:
• Executed Shop West End Campaign delivering an uplift of Card Members to the event, increased billings and more transactions on the day
• Developed Westfield partnership annual marketing calendar, delivering increase in transactions and increased billings.

Gold Coast, Queensland

• Managed and executed national multi-channel campaign ATL and BTL communications. Key achievements:
• Launched e-commerce store
• Managed website redesign

Bachelor'S Degree, Business Majoring In Marketing

American Express & Harvard Certificate In Leadership Excellence